Dove Conditioner&Shampoo Varieties 300ml Swot Analysis

1604 Words May 18th, 2012 7 Pages
DOVE CONDITIONER&SHAMPOO VARIETIES 300ML SWOT ANALYSIS

Strengths
Dove conditioner shampoo varieties are products of the Dove Company. However, Unilever is the parent company of Dove products. As well know, Unilever is a Anglo-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Therefore, Dove conditioner shampoo varieties own a strong brand name and image as a part of a wide range of leading brands with Unilever’s other products portfolio such as; Lipton teas, Slim-fast, Ben and Jerry's ice-cream. Thus, it is good for establishing and promoting brand prestige and getting numbers of commercial partners, economic aids and resources.
As the
…show more content…
At the same time, this part of female consumers may be contract by other Dove female products.
Further more, Dove conditioner and shampoo products’ main target market is female consumers who are over 16. Another new target market is junior high students. This age group seems to be the influential ages, that is 12-15 years old. Conditioner and shampoo products with special ingredient and functions for junior high students will contract them. On the other hands, children and teenagers could influence their parent’s buying decisions. Pester power usually is the main reason that parents decided to buy the product.
More and more people begin to pay more attention on healthy life. And these consumers have spent more time on doing different forms of exercise in gym, swimming pool, ground truck filed and so on. Thus, these athlete consumers’ hair needs special tending and protection. So, different kinds of functions sports shampoo and conditioner are becoming necessary for this part of consumer, the needs are increasing, and athlete consumers are finding the optimal shampoo and conditioner to target their needs.
With the development of society, the population of alopecia patient is increasing ZHAOYUAN SUN / SUZHD0903 faster than before. Alopecia has become an international problem. According to incomplete statistics, alopecia patient hold over 30% in total population of the USA and Europe. In china—the country which

More about Dove Conditioner&Shampoo Varieties 300ml Swot Analysis

Open Document