Dove Marketing Research Paper

Neutrogena products in the United Kingdom should support their campaign on the usage of anti-aging products, and this should let them change their design on the product’s package to meet the demands from their consumers. As time goes on the demand from the consumers change and so do their competitors. This means that the personal selling should have in place a way of getting data from wholesalers, consumers, and the retailers. This makes the personal selling a connection of agents that can make their way around every avenue as soon as the original market develops into a success.

* Male grooming product seemed to be a bright spot in the industry with the advent of male-specific personal care products that outpaced the growth in women’s beauty market

In the current retail food industry there are numerous competitors fighting for the same dollar. It is important for each company to identify their target market, identify their competitors, and then build their marketing plan. The information below will detail Kudler Fine Foods marketing strategy which includes expanding its services, improving its efficiency of operations, and increasing the customer purchase cycle. The paper will also discuss areas where Kudler Fine Foods needs to further their market research.

The primary target market for our strategy is men between the ages 13 and up who generate a middle to high income. Any man old enough to wear cologne or who likes to smell good is a man who would benefit from our products. We are looking for a customer who values name brands, long-lasting scents, and

While not having an official slogan, the deodorant brand, AXE, aimed for men, has implemented the idea that if one were to use an AXE product all over themselves, the sex crazed females will follow. This ideology is displayed through their numerous advertisements occupying billboards and television time slots. One of their ad’s in particular feature a man pouring the promoted AXE shower gel all over himself, reflected with a slender woman smearing whip cream over her chest to suggest promiscuity. Conversely, the toiletry brand, Dove, has launched their Dove Self-Esteem Project which aims to influence awareness surrounding women 's self-esteem and the confidence needed to reach their full potential. A great portion of Dove’s running commercials encourage body positivity in woman of all sizes. More specifically, many of their ads aim to discredit the stereotypes women

During this commercial, Dove Men Care have used multiple examples of how a father is important to his children. And Dove Men Care stereotypes that all men are caring and strong mentally. When a customer sees this Dove Men Care commercial, they will feel happy and soft-hearted. This can make a customers like a brand more, and will buy their

On the notion of Masculinity in The Man Your Man Could Smell Like Old Spice’s 2010 Commercial The Man Your Man Could Smell Like paints a truly unique image of masculinity. On the one hand, the ad’s uninterrupted shot and the actor’s nonchalant demeanor and wit leave us in awe. On the other hand, though, it also begs its viewers to sit back and reflect: “Wait…what did I just see?” The ad markets Old Spice deodorants to female as well as male audiences by directly associating them with the idea of hyper masculinity, insinuating that men who use Old Spice deodorants possess the capability to accomplish virtually anything.

For companies with enough money, the Superbowl is a way for them to display their commercials on a larger platform. On February 2010 during Super Bowl XL, Old Spice launched the commercial “The Man Your Man Could Smell Like” with actor, Isaiah Mustafa, playing as the ideal man. In this commercial, Old Spice’s advertising company, Wiedent+Kennedy, establishes acceptable masculinity as a strong and hyper-sexualized male who is able to provide for a women. This brand that sells men’s hygiene products, rebranding their products to appeal to a younger male and female cliental. Implying that if a male does not fit into these gender role, then they are not a real man.

The ads in the womens magazines tended to encourage female dependency on the product because they portrayed the product as an essential part of obtaining goals and beauty. Meanwhile, the ads in the mens magazines promoted the product as an item that would enhance their already established prestige and status. The ads from each magazine played upon the needs and wants of their targeted audience, women are perceived as wanting to achieve the standard of beauty that society has set while men are perceived as needing to assert their dominance over other

Look in the mirror. Think of what it would be like to be twenty to thirty pounds thinner. Think of all the negative comments people have to say. Suck in, stand tall, back up, move forward, cry. This is the routine many women in the United States go through daily.

Usually when some commercials are addressed towards women, they typically do not grab the attention of men thus causing men to not buy the product. However, not only does this body wash appeal to the women who want their significant other to be like Mustafa but also towards the men who want to smell more masculine like Mustafa. The product is still made for men, so men are still likely to be encouraged and influenced by the commercial to smell like Mustafa so Old Spice does appeal to both female and male audiences. But trying appeal to such a wide audience can give a company quite the advantage in the marketing business. For example, not only is Old Spice trying to sell their productions, they are also trying to get the men and woman to choose Old Spice over every washing products on the

Dove gives the message ‘You are beautiful to way you are’ to all women to show that they are valuable. Also company tries to make women encouraged in order to believe what they say in their

When Dove first launched their “Real Women Campaign”, their target age group was women between 30 and 39 that had never used skin firming products. This age group was ideal for Dove to target because their current brand image was considered emotionally dated and

Dove had developed self-confidence work shops for women and girls, which are in line with its objective of maintaining the “Real Beauty” image. Using women from different ethnic background is also a good strategy for Dove to continue. This strategy welcomes international women differences and Dunleavy’s team gained a competitive advantage by using women of all shapes, sizes and color.

Promotions in the marketing mix of Dove: Dove has strong brand awareness in the consumer market because of Dove’s branding and advertising. Marketing policies are the reason why Dove gets success. Campaigns and advertisement improve the brand image and build a positive impact on consumers’ minds (Bhasin, 2016). Dove’s advertisements are aired on various channels of television and radio. Dove has advertisements in newspaper, magazine, and billboards as well. Dove used an unusual promotional strategy for the products. Dove decided to use the ordinary women who look extraordinary after using Dove products in the advertisement rather than celebrity. Dove created a good customer base with the “Real Beauty” that the context about confidence in the advertisement (Bhasin, 2016).