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Algie Brodnax DQ’s Chapter 2 Dr. Ward A. 1. Concept- A briefly stated clear idea around which an ad or marketing campaign is organized. Construct- Is more complex ideas that we as humans form in order to summarize observations about things that we cannot see directly. 2. Concept is just an idea, while a construct is more of a complex idea. 3. Concept is required for idea and brainstorming. Construct is wanted for how to build what and where. B. 1. Deduction-The process of reasoning from the general to the specific, in which a conclusion follows necessarily from the premises. Induction- The process of deriving general principles from particular facts or instances. 2. Deduction is a process to get to the…show more content…
Proposition- The content of a sentence that affirms or denies something and capable of being true or false. 2. A Hypothesis is a declarative statement that states a belief while a proposition is a statement about concepts that may be regarded as true or false. 3. Hypothesis is required to explain or makes generalizations about a set of facts or principles. Proposition is required for a statement that affirms either true or false. F. 1. Theory- A set of statements or principles devised to explain a group of facts or phenomena, especially one that has been repeatedly tested or is widely accepted and can be used to make predictions about natural phenomena. Model- A preliminary work or construction that serves as a plan from which a final product is to be made. 2. A Theory is a set of systematically inter-related concepts, definitions and propositions that are advanced to explain and predict phenomena while a model is a representation of a system that is constructed to study some aspect of the system. 3. A Theory is required for researching propositions that are advanced to explain or predict phenomenon. A model is required to style and design a representation of studied aspect. G. 1. Scientific Method- A method of investigation involving observation and theory to test scientific hypotheses. Scientific Attitude- Deals with interest. 2. The Scientific Method deals with rationalism and empiricism: formal structured proofs and observable, concrete
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