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Dr Glen Case Study

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In general, all types of personal selling helps to win customers, but is it effective customer service that is especially critical in keeping them and it is key to building repeat business. Dr. Glenn Motyka has a positive reputation as a health and nutrition guru and his website which he sells customers vitamins under his own name is very popular and has quite a following and a solid customer base. DrGlen.com has marketed their website to potential and returning customers who keep coming back for Dr. Glen recommendations and information on their products based on each customers medical history and background as well as their ever popular packages that contain daily doses of their products. For anyone selling a product this marketing plan …show more content…

A tracking system on DrGlenn.com of customer service e-mails and replies if they were in place could have eased the situation as well. A solid company with a good customer service department would have an e-mail reply system set in place to track all incoming and outgoing customer e-mails. Not all salespeople are born that way, a salesperson needs to be taught about the company its products about getting effective sales presentations and they'll build a relationship with customers but this doesn't always done and many salespeople do a pure poor job because they haven't had proper training. It's up to the sales and marketing management to be sure that salespeople and customer service reps know what they are supposed to handle a situation and what to do. A company with a proper customer relationship management database (CRM) can make part of the selling job easier. The CRM database may be integrated with other marketing syndication tools to help salespeople spend more time working on the best prospects. While prospecting focuses on identifying new customers, established customers require attention to, just like Julia Rezvani is. It's often time consuming and expensive to establish a relationship with a customer so once established it makes sense to keep the relationship healthy. That requires the customer service rep to routinely review active accounts

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