Dr Jack Perry Motivation case

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Case Analysis- Dr. Jack Perry, DDS Submitted by IBO Group 8 comprising of the following members Hitesh Deva (2013118) Kavya Anand (2013133) Kushaal Verma (2013138) Manan Rindani (2013143) Navya Mukhi (2013162) Prannoy John Bose (2013141) Shalini Sinha (2013331) INTRODUCTION This case revolves around Dr. Jack Perry, the protagonist, is proprietary dentist clinic. Dr. Perry is a successful dentist in a small town of Cromwell in Canada. He had purchased the practice from a retiring dentist and has been successful in his practice considerably. However, he now faces a management problem of motivating his employees who are suffering from low morale and do not seem to be working as…show more content…
He was a benevolent boss. CASE ANALYSIS 1. The main reason for the decaying employee morale was the quick growth of the business. Dr. Perry’s employees were well compensated at competitive market rates and enjoyed a pleasant working environment. The annual growth of the business (15%) meant that his employees were making relatively less money than Dr. Perry himself. The current pay structure did not have any provision for any category of employees to earn a proportion of the profits. Every employee has a fixed hourly salary. Thus, a bigger business meant that they felt like slave labourers since they were aware of the increase in the practice’s revenues and number of patients. 2. Dr. Perry’s revenues largely depended on the hygienists who generated about 40% of the revenues. Even the receptionists played a vital role in adding to the revenue by filling in cancelled appointments. His assistants too contributed by playing the role of nurses by comforting the patients which further helped in patient retention. Thus it would seem only fair that a part of the profits must be shared with the employees in the form of a variable pay structure. 3. As per the conference which Dr. Perry had attended, the first approach of remunerating the employees focused on the contribution of the hygienists only. As per this approach, the hygienists would be paid purely on a commission basis of around 40% of the total earnings. The main advantages of this system are: It

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