Dr. Pepper

The histories of Dr. Pepper and Mr. Pibb have a lot of unique facts and it is one way that they differ. Dr. Pepper started in 1885 in the Texas town of Waco. It is the oldest major soft

Dr Pepper is over 125 years old. Dr Pepper was spelled with a period ( Dr. Pepper) until

The company now known as Dr Pepper Snapple Group was originally started in 1885 by a young pharmacist named, Charles Alderton, in Waco, TX. According to the Dr Pepper Snapple Group, Dr Pepper is the oldest soft drink in the United States. One of the legends state that the soft drink was named after Dr. Charles T. Pepper, an old Friend of the “Morrison’s Old Corner Drug Store,” owner, Wade Morrison where Mr. Alderton worked. Some say Morrison was thankful to Dr. Pepper for allowing him to marry one of his

Dr Pepper has come a long way from Morrison's Old Corner Drug Store in Waco, Texas back in 1885. According to the Dr Pepper Museum website, under “History of Dr Pepper”, the inventor was Charles Alderton, who was a young pharmacist working in the drug store. In his spare time, he had a hobby of mixing carbonated beverages for customers. Apparently, he

They like to build their own brand. Many redesigns have happened over the years including removing the period in Dr. in the 1950’s. By doing this it allows them to reach their target market and appeal to customers that are interested in them or already purchase their products by offering a facelift and a competitive edge. By reinventing the look of a product it gives them all the acknowledgement and build up. “As we continue to invest very heavily in our most profited brands to drive the revenue up and sustainable growth by strengthening consumer awareness, innovating against our brands to take advantage of evolving consumer trends, improving distribution and increasing promotional effectiveness” (Strategy 2017). Mainly a person of low income would be the consumers for Dr Pepper. There have been a few changes in their target market over the years. Products get mainly bought at dollar store type of businesses and gas stations/convenient stores. More non-college students and Caucasian started purchasing the product more. This has to do with the over stocking of the product during grocery shopping or packing the pantry. You see more non-college students because of how expensive other brands are at bulk price and most of these people are predominately “Caucasian and upper middle age”(Insights and Demographics 2017). Many of the target markets stayed the same, yes they profited and reached their goals but there wasn’t a big

Dr Pepper has been around for years. Nowadays this beverage might be your favorite soft drink but it wasn’t always so popular. It had to endure many hardships on its journey to where it is today. There was also a lot of luck and dedication involved. You might not even know where the beverage even comes from. Well I think it's about time you found out.

Created, manufactured, and sold as a unique flavor, Dr. Pepper is the oldest in soft drinks in American history.  Charles Alderton, the creator of Dr. Pepper, invented his own beverage flavor in the small city of Waco, Texas in the year of 1885.

According to its official website, Dr Pepper original and most well-known product is Dr Pepper with 10 flavors. The company also unveiled Diet Dr Pepper with several flavors with the aim of satisfying customers who seek out a sugar-free soft drink. Another well-known product is 7 Up, a lemon-lime flavored and non-caffeinated soft drink.

Dr. Pepper is the kind of College Football Playoffs. Dr. Pepper owns the naming rights to the playoffs and the soda drink has become synonmis with college football. However, it is time for Dr. Pepper to take its marketing and product to the next level, the NFL. During the Thanksgiving holiday Dr. Pepper bought numerous spots across all television networks promoting their soda drink and the College Football Playoffs.

So while Budweiser’s age range was not majorly hit, the commercial did make people remember Budweiser so overall, I think the commercial served its

The original source of all carbonated drinks was Joseph Priestley. Aside from being an English clergyman and scientist, his curiosity sparked from the gas that bubbled from fermentation vats. Using this interest in gas, he created sparkling water in 1772. Basing his knowledge off of Priestley’s work, John Pemberton created a syrup that was originally made for medical purposes. He used this syrup and sparkling water to create the tasty drink known as “Coca-Cola”.

Dr Pepper is one of the oldest soft drinks in the world. It is made from 23 different flavors. From its invention and naming to its problem with distribution, Dr Pepper has become part of the American culture. In 1885, at a drug store in Waco, Texas, Charles Alderton, a pharmacist, invented Dr Pepper. At the time, most drinks were standard fruit flavors.

Coca-Cola Company history originated in 1886 when the “curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains” (Coca Cola History, 2013, para. 1). He generated flavored syrup, took it to his

Coca-Cola has been in existence since 1886. It began in downtown Georgia, by Dr. John S. Pemberton, a pharmacist. His partner Frank M Robinson, who also worked as his bookkeeper was the one who named it as well as the distinct design that is still used today. Coca-Cola has gone on to become the number 1 selling drink globally. (Coca-Cola Company, 2012)

Points of Parity and Points of Difference between Diet Coke and Diet Pepsi – (To be added)