Dr. Pepper

The histories of Dr. Pepper and Mr. Pibb have a lot of unique facts and it is one way that they differ. Dr. Pepper started in 1885 in the Texas town of Waco. It is the oldest major soft

Coca-Cola was invented by Dr. John Stith Pemberton in Atlanta, Georgia on May 8, 1886. Dr. Pemberton was born on January 8, 1831 in Knoxville, Georgia. He grew up, attended school in Rome, Georgia, and lived there with his family for almost 30 years. He attended Reform Medical College in Macon, Georgia and was licensed to practice medicine at the age of nineteen. He received a graduate degree in pharmacy before the Civil War, but the exact place and date are unknown. During the Civil War, he served as a lieutenant colonel in the Third Georgia Calvary Battalion where he almost

The company now known as Dr Pepper Snapple Group was originally started in 1885 by a young pharmacist named, Charles Alderton, in Waco, TX. According to the Dr Pepper Snapple Group, Dr Pepper is the oldest soft drink in the United States. One of the legends state that the soft drink was named after Dr. Charles T. Pepper, an old Friend of the “Morrison’s Old Corner Drug Store,” owner, Wade Morrison where Mr. Alderton worked. Some say Morrison was thankful to Dr. Pepper for allowing him to marry one of his

They need to appeal more to the younger population and build a nice reputation within that. Millennials make up to about 24% of the current population and if they could appeal to them they could reach a lot of people (Bailey, 2014). The U.S. Census Bureau expects that by 2020 Hispanics will make up about 19% of the population in the United States (Bailey, 2014). As the Hispanic population grows that brings about a new group that Dr Pepper needs to target to get their products to sell. Dr Pepper has a differentiated targeting strategy. They need to reach and appeal to as many groups as possible and cannot afford to focus solely on one group. For example, if you were to scroll down the company’s Facebook page you would see that they target the group that uses social media more (i.e. Millennials). If you are to watch one of their television ad’s it targets an older crowd (with a slight appeal to millennials) because they are ones more likely to watch television. Being a millennial myself I know the best way to reach out to us is with social media. It is well known that many millennials are using social media to do everything from work to fun and relaxation. If Dr Pepper keeps their social media trendy and up to date then more millennials are likely to purchase their

Created, manufactured, and sold as a unique flavor, Dr. Pepper is the oldest in soft drinks in American history.  Charles Alderton, the creator of Dr. Pepper, invented his own beverage flavor in the small city of Waco, Texas in the year of 1885.

Coca-Cola- In May 1886 John Pemberton invented a drink, Coca-Cola, by accidentally stumbling on the right combination of ingredients while trying to devise a cure for headaches. Pemberton was an experienced maker of patient medicines, which were hugely popular in America in the late nineteenth century. The name was coined by one of Pemberton’s business associates, Frank Robinson. He also contributed to the promotion of the drink by sending out tickets for free samples and putting up posters and banners that read “Drink Coca-Cola, 5c.” Robinson also developed the famous logo for Coca-Cola, which appeared in newspaper

According to its official website, Dr Pepper original and most well-known product is Dr Pepper with 10 flavors. The company also unveiled Diet Dr Pepper with several flavors with the aim of satisfying customers who seek out a sugar-free soft drink. Another well-known product is 7 Up, a lemon-lime flavored and non-caffeinated soft drink.

The Dallas-Fort Worth Metroplex is a great place for business. It is home to multiple companies and their corporate headquarters – and with an international airport, open trade routes, multiple universities and academic institutions – it proves to be the perfect location for businesses and professionals alike. One such company that is headquartered in Plano, TX, and is an example of a thriving organization in the area, is the Dr Pepper Snapple Group. A mostly domestic company, with most of its business located in North American and Mexico, the DPS Group is a manufacturer of nonalcoholic beverages in the beverage industry and is third in overall market share (after Coca-Cola and Pepsico). The beverage industry is steady and growing, but the nonalcoholic beverage portion of the industry is facing many challenges with carbonated soft drinks declining in sales due to a more health-conscious population. Analyzing the DPS Group and how they are dealing with these challenges was very interesting, as I have always been a Dr Pepper fan and would hate to see them go out of business or die out in the market. I have known people who have worked for the company and loved it, and I hope to work for them someday as well. I collected my research on the company through their website, articles and journals, and my own knowledge of the company and research into the company history through a visit to the Dr Pepper museum.

Coca-Cola Company history originated in 1886 when the “curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains” (Coca Cola History, 2013, para. 1). He generated flavored syrup, took it to his

The soft drink industry in the United States is a highly profitably, but competitive market. In 2000 alone, consumers on average drank 53 gallons of soft drinks per person a year. There are three major companies that hold the majority of sales in the carbonated soft drink industry in the United States. They are the Coca Cola Company with 44.1% market share, followed by The Pepsi-Cola Company with 31.4% market share, and Dr. Pepper/Seven Up, Inc. with 14.7% market share. Each company respectively has numerous brands that it sales. These top brands account for almost 73% of soft drink sales in the United States. Dr. Pepper/Seven Up, Inc. owns two of the top ten

Dr Pepper was created at Morrison¡¯s Old Corner Drug store in Waco Texas in 1885, making it the oldest soft drink in the United States. It was first created by Charles Alderton, a pharmacist, when he mixed several fruit flavored carbonated beverages. After creating a flavor he liked his boss test-tasted it and decided to serve it at their soda fountain. Popularity grew and soon other soda fountain operators wanted to sell it so Morrison began producing syrup for the drink. Robert Lazenby a beverage chemist and proprietor of The Circle ¡°A¡± Ginger Ale Company tasted the drink and offered to produce the syrup at his bottling plant. In 1904 Lazenby and his son-in-law J.B O¡¯Hara

John Stith Pemberton, a pharmacist and “cash-strapped morphine addict,” created Coca-Cola in 1886. He used a French wine called Vin Mariani as his product to replicate. Coca-Cola was different because it was water-based, not wine-based, and included kola nut, caffeine, coca leaf extract, and sugar. It was originally sold as a medicine, a “brain tonic” that “Cures Morphine and Opium Habits and Desire for Intoxicants.” Later broke and ill from his stomach problems and morphine addiction, Pemberton sold the patent to Coca-Cola to Asa Candler, who later officially created The Coca-Cola Company.

I originated at Morrison's Old Corner Drug Store. I’m the oldest of the major brand soft drinks in America. Charles Alderton, a young pharmacist working at Morrison's store, is believed to be the inventor of me. He liked the way the drug store smelled, with all of the fruit syrup flavor smells mixing together in the air and decided to create a drink that tasted like that smell. He kept a journal, and after a lot of experiments, he finally got the perfect mixture.

Since 1982, Diet Coke had 14 different slogans that revolved mainly around taste and lifestyle. The slogan “Just for the taste of it!" was their start off in 1982, however it kept making it back in the years 1986, 1995, and is also their current tagline.

Pepsi started its journey in 1998.It was invented by a pharmacist named ‘Caleb bardham’. This brand is operating business in more than 200 countries.