Dr. Pepper Snapple Group Case Study Essay

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Marcela Beas Dr. Pepper Snapple Group March 5th, 2013 Current Situation Analysis Mission/Vision Statement The Dr. pepper Snapple Group fuses its vision and mission statements saying, “At Dr. Pepper Snapple Group, it is our vision to be the best beverage business in the Americas. Our brands have been synonymous with refreshment, fun and flavor for generations, and our sales are poised to keep growing in the future.” This stamen is straightforward and informatively average. It establishes the company’s goal and core values. Also, it highlights DPS’ interest in future sales growth. The company includes its business strategy stating that it focuses on building and enhancing leading brands, pursuing profitable channels, packages and…show more content…
The main product lines of the industry are carbonated soft drinks, fruit beverages, bottled water, so-called functional beverages (including energy drinks and ready-to-drink teas and coffees), and sport drinks. The soft drink industry is made up of two major manufacturing systems that fall into distinct categories: (1) flavoring syrup and concentrate manufacturing and (2) soft drink manufacturing. The supply chain is largely dependent on the syrup producer, as this is the driver for most downstream operations. The majority of the bottled soft drinks follow a similar product life cycle, moving from syrup producer, to bottler, to distributor, to merchant, to final consumer. The principal raw materials used in the beverage industry are cans and ends, glass bottles, PET bottles and caps, paper products, sweeteners, juice, fruit, water and other ingredients. Major retailers associated with the beverage industry include Wal-Mart, Target and Kroger. In addition to retailers, beverage manufacturers also depend on foodservice customers such as McDonald’s and Taco Bell, which buy syrups for fountain drinks. Major competitors in the manufacturing industry include Coca-Cola, PepsiCo, Nestle S.A. and Kraft Foods Inc. Refer to exhibit 1 for an analysis on key success factors and exhibits 2, 3 and 4 for industry markets share and 2011 sales. Internal Analysis The company’s management team includes President and CEO Larry Young, Chief

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