Dre Beats Marketing Strategy

Skullcandy can expand their company to across the world. Beats by Dr. Dre is being sold international through Apple. If Skullcandy explores the new markets and the developing ones, it could exceed the company. There is a constant demand for headphones every day, they seem to be essential to people’s life. Just like any other headphone company there always wants for new designs and products. Apple’s iPhone is always changing every year, and everybody gets all excited for it. They have changed from headphone with a cord to wireless headphone pods that you just stick in your ear. With new products and production comes materials. Materials to produce headphones such as copper have risen in price. Skullcandy and other companies have the power to negotiate it lower. More cheaper materials, the more products they can produce and

* Retail Company is growing- its direct-to-consumer business grew from 8%-11%, went from 155 stores before 2012 to over 200 today.

Now it\ 's year three. The CEO wants to know your plan for sustaining market growth.

Method for measuring progress toward goals and objectives and how progress will be reported to

Lastly, Goal 3 purpose is to expand participation in program operations, planning activities, and decision making processes to benefit environmental justice communities. This goal has objectives that stress public participation, outreach and collaboration in relationship to programs, planning and decision making of activities.

Those goals are the Triple Aim’s “cost, quality, and access”. The Triple Aim components are not independent of each other. Changes pursuing any one goal can affect the other two, sometimes positively or negatively.

Each of the targeted or hopeful goals has specific information in regards to the primary goal.

Sales (in millions) As reported (nominal) Adjusted (real) 2007 $178,199 $178,199 2006 $171,179 $176,019 % Change 4.10 1.24

Our best market share was Year 11 when we held onto 18.09% of the market. We leveled out at around 11.6% by Year 18.

After Beats Electronic was bought by Apple in July 2014 for more than $3 billion, its revenue had been included to Apple’s net sale of “accessories” since. When Apple’s annual report was sent out in September 2014, the company still hadn’t fully owned its new addition yet. Thus, the net sales of its current accessories written in the report had only shown just the sales of Apple’s original products, which were Apple TV and third-party accessories. Without Beats, Apple made almost $8.4 billion on the sale that year. However, after a year of being operated under its new parent company, Beats had helped boosting Apple’s net sale to nearly $10 billion or more than 20% incremental difference. Furthermore, the net sale on the accessories also went

The marketing plan focuses on the headphone market and analyses this market Over the years new threats in the form of competition and public opinion have emerged It is important for Beats to continue innovating and integrating the brand into further channels of customer entertainment The analysis covers relevant factors such as the company market environment customers and the

section). This shows an increase in product purchases and an increase in market share (an increase

The objectives for As A Whistle over the next three years are to achieve sales revenues as demonstrated above, achieve multiple contracts with government and commercial groups and to expand statewide.

In terms of challenges, Beats have been applauded for their great marketing strategy, but criticized actually for the quality of their product and the tangible benefits that it provides. If Beats’ competitors were able to capitalize better on marketing strategies similar to Beats, but offering superior product (such as Bose headphones), they are going to be able to compete or overtake Beats. In the long term, Beats might face challenges expanding outside the United States. The specific marketing strategy they pursued in that market, capitalizing on the celebrities advertising and strong graphic presence in social media will need to be redefined for specific markets. Right now, Beats are basically still unknown in Europe.

Also, as the purchasing power of the common has risen in various markets across the global, the purchasing of luxury products have gone up. For examples, the iPhone, iPod, iPad and the most latest technology, iWatch. Having these products are considered as statues symbols in many societies which have also increased the sales of Apple Inc. products. Another big social influence to the Apple Inc products is the rapid growth of the music industry, which have improved markets over the cyber space as well. The main exclusive music store is the iTunes and it is ahead of any of their competitors. Thus, in all Apple products benefitted from the social aspects as it has started defining a modern individual lifestyle.