Dream Company

Table of Content 1. Introduction 2. Pestel Analysis 2.1 Political 2.2 Economical 2.3 Social 2.4 Technological 2.5 Environment 2.6 Legal 3. Porter 's Five Forces 3.1 Threats Of New Entrants 3.2 Threats Of Substitute Or Service 3.3 Bargaining Powers Of Customers 3.4 Bargaining Powers Of Suppliers 3.5 Intensity Of Competitive Rivalry 4. Recommendation 5. Conclusion 1. Introduction Apple Inc is an American multinational organization located in the middle of the Silicon Valley, California. It is focused on designing and developing the personal computers, related software products, and electronic products such as MP3 players and iPods. Apple Inc’s main products are iMac, iPod, iPhone and iPad. Apple Inc was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Steve Jobs resigned as the Chief Executive Officer (CEO) of Apple and was replaced by Tim Cook who was the Chief Operating Officer (COO) before he was named CEO. Apple has approximately 92,600 full-time equivalent employees and an additional 4,400 full-time equivalent temporary employees and contractors.

Summary of Operations Over the past three years, apple has managed to increase their net sales every year. This means that once Apple deducts returns, damaged goods and discounts from their overall sales, they are left with a given figure. Since their net sales have increased significantly over a three year span, Apple must provide a quality product that customers are happy with. Below is a chart that depicts Apple’s net Sales over the past three years, in comparison with Microsoft and Amazon.

Apple is an American multinational technology company that leads in the worlds largest consumer technology company. Not only is Apple a worldwide technology company, but it also the third largest mobile phone manufacturer. Headquartered in Cupertino, California, Apple designs, develops, and sells consumer electronics, computer software, and online services for over 41 years. Tim Cook, CEO of Apple inc. head of Apple Board of Directors, describes Apple products as devices that can change lives and help shape the future. With over 500 retail companies around the world, Apple holds a value of 750 billion dollars. With Apples continuous production of innovative hardware products, softwares, and consumer electronics, more than a billion Apple products are being actively used and operated around the world.

Business Project Topic: Apple Computers Introduction Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, including a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Its most popular hardware products are the series of Mac computers, the iPod, the iPhone, and the iPad. Its software includes the OS X for Mac computers and iOS operating systems for mobile devices, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and production suites.

Introduction Company Description Apple is a global company represented in many parts of the world, but born in the United States by computer wizards by the names of Steve Jobs and Steve Wozniak who founded the company back in 1976 (Capon, 2008). The organization deals with the design and sale of computer hardware, software and offers tech support to its customers. Examples of the hardware the company manufactures and sells include mobile phones, personal computers, iPads, tablets and iTunes with associated brands, like the MacBook and iPhones that represent Apple’s driving force towards its success. It is recognized as a brand leader in consumer electronics by the world in terms of quality and customer satisfaction and despite the wide product range, Apple manages each product in a distinct way that is a single business unit (Mittan, 2010).

Financial Policy at Apple – Case Analysis Apple had nearly $137 billion of cash at the end of Dec 2012. Over the past few years, the Company had been highly successful with the launch of the iPhone 3G in 2008, and which was followed by the launch of iPad in

- April 19, 2006: Apple Computer, Inc. announced that it expected its third quarter revenues to be around $4.2-$4.4 billion, GAAP earnings of $.39-$.43 per share, translating to non-GAAP earnings of $.43-$.47 per share. Analysts expect non-GAAP earnings of $0.47 per share on revenues of $4.72 billion in the same period.

Apple is an American multinational corporation which designs, manufactures and markets a range of consumer electronics and software products (Apple Inc., 2008). At the end of last fiscal year, Apple’s worldwide annual sales amounted to $32.5 billion, an increase of 35% from 2007 (Apple Inc., 2008). Not surprisingly then, was Apple voted America’s most admired company, also topping the global survey (Fortune,

MBUS 610 Econ Environment of the Firm 12 Apple Inc. Economic Firm Analysis Trey III Apple Incorporated, formerly known as Apple Computers Incorporated, and more commonly known just as Apple, has lead the way in technology and innovation for consumer electronics with their slender storage capacities, vibrant displays, and incredible touch screen products. When they first started, their focus was more on personal computers for customers, but as the company has aged, so has their focus expanded towards this idea of consumer electronics as a whole. Seeing as they now offer popular devices including, but not limited to, computers (Mac Book), home theater (Apple TV), phones (iPhone), tablets (iPad), and media (iPod), it can clearly be

4.1Limitations facing the company Apple Inc. is one of the top technology company which is measured by the market capitalization and still, leads and dominate in the categories of invented or popularized company. While it appears that Apple is on top of its scheme, there are several limitations that Apple faced;

The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability to create innovative products that consumer’s desire.

Apple Inc. - company’s international competitive strategy Apple Inc. is the most revered corporation of the USA, both in terms of brand equity and market capitalization. The company’s international competitive strategy is focused on the innovative product development, which Apple controls through its eight business segments: Portables, Desktops, iPads, iPhones, Music related products and services, peripherals and hardware (Lam et al. 2005).

Apple Inc. Report INTRODUCTION Apple Inc. is an American multinational technology business headquartered in Cupertino, California, established by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to sketch, fabricate, and sell consumer electronics, computer software, and online services. Apple is the world 's second-largest information technology company after Samsung electronics, the world 's largest technology company by total assets. On November 25, 2014, Apple became the first U.S. Company to be treasured at over 700 billion dollars, besides being the largest publicly traded corporation in the world by market capitalization. Apple is a very successful producer of computer software and hardware, however it has demonstrated internal and external areas that need enhancement along with other areas that prove to be profitable.

Introduction The company started off as “Apple Computer,” best known for its Macintosh personal computers (PCs) in the 1980’s and 1990’s. Despite a strong brand, rapid growth, and high profits in the late 1980s, Apple almost went bankrupt in 1996 (Kim & Yoffie, 2010, p.1). This can be explained that

Economic Trends & Apple Watch Right now, the dollar is worth more, gas is cheaper, and jobs are on the rise (depending on whom you talk to). In a growing or steady economy Apple has the products that people are willing to spend their extra money on. If the market crashes again or goes into a downhill spiral as it did in 2008, then Apple’s sales would