Dreamers

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volution of Strategy at Procter & Gamble Founded in 1837, Cincinnati-based Procter & Gamble has long been one of the world’s most international of companies. Today P&G is a global colossus in the consumer products business with annual sales in excess of $50 billion, some 54 percent of which are generated outside of the United States. P&G sells more than 300 brands—including Ivory soap, Tide, Pampers, Iams pet food, Crisco, and Folgers—to consumers in 160 countries. Historically the strategy at P&G was well established. The company developed new products in Cincinnati and then relied on semi-autonomous foreign subsidiaries to manufacture, market, and distribute those products in different nations. In many cases, foreign subsidiaries had…show more content…
30–34. 3. Reread the Management Focus, “Evolution of Strategy at Procter & Gamble,” and then answer the following questions: • a. What strategy was Procter & Gamble pursuing when it first entered foreign markets in the period up until the 1980s? • b. Why do you think this strategy became less viable in the 1990s? • c. What strategy does P&G appear to be moving toward? What are the benefits of this strategy? What are the potential risks associated with it? * At least 1 paragraph per question * At least 2 citations * 100% original work * Simple word document * It doesn’t have to be 100%, 80% is more than enough View full expert interaction Expert answered the question Aug 13, 2012 at 1:28pm Dear Student, Please find... View Full Answer Download Attachment 4 Pages Business-8334884.doc Business-8334884.doc Download Preview: What strategy was Procter & Gamble pursuing when it first entered foreign markets in the period up until the 1980s? In the year Procter & Gamble 1915 has opened the plant in Canada for... View Full Answer or Ask a new Question Related Questions Q. What are the ten most important implications of global and domestic economic systems for effective decision making and problem solving for managers... Not Rated Yet View Answer Q. Can you further develop this problem and solution into a one page essay with
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