Dreamworld: Social Media Campaign Analysis

Partnered with the Bronx Health Reach Coalition to promote awareness and education of the #NOT62 Campaign for a Healthy Bronx targeted at improving the health status of the Bronx. Bronx County was ranked last out of 62 NY counties by the Robert Wood Johnson Foundation’s County Health Ranking Report. This report measured health factors that contribute to individual health, such as Health Behaviors, Clinical Care, Social and Economic Factors and Physical Environment.

The target audience being Iowa Emergency Communications Director is mainly the public along with the fire services, private sector. The public includes mainly the citizens and the people who are surrounded by the entire railway line where, the flammable goods are being carried. The citizens and the public should be informed by the government officials especially with the help of railway authorities.

For most teenagers turning 16 means an opportunity to drive without supervision and starting college. A new campaign is hoping to give these teenagers the ability to vote in local elections. The Vote16USA aims to reduce the age of voting from the current age of 18 to 16. The objective of this campaign is to promote the participation of youth in politics. The campaign has ignited debate over issues such as the competency of their decision making and whether allowing people as young as 16 is the best way to engage the youth.

First and foremost, social media can be great health surveillance to the public since it often complement the information gathered by the professionals that provides a better understanding on healthcare and diseases. As what Gary W. Lawson mentions in his article, "social media plays a vital role during a health crisis because people are in search of the cure, the signs of symptoms, management, and all other information that they can learn to be better informed about a specific disease”. This set of online communication helps in not only encouraging healthy lifestyle, but it also function as a medium in providing information in the risk of a particular disease and steps of prevention. Data page from the official organization websites or news

This ad is an issue oriented ad launched by John Kerry’s Campaign Team. This ad was aimed to inform the American people of John Kerry’s future plans to strength national security and build a stronger Nation. The shows John Kerry appearing in person as if he was responding to a series of questions by a correspondent. There was an effective use of the in person image, it gave a personal appeal and message to the intended audience of, “this is what I would do”.

On September 26, 1960 the presidential debate was televised for the first time. Kennedy was charismatic and confident, while Nixon seemed flustered. This made Nixon seem like a bad choice for president. For Obamas's election, he used social media in his favor with the most shared thread ever. Social media is important to presidential election because it keeps people up-to-date, makes some candidates more popular, and has influenced past elections.

One-way that social media has helped me socialize is on Pinterest I can look at new foods, ideas, and hairstyles. There was this one story that I read that about a person who was new to the time and adopted a dog. There was a two-week trial and she was having troubles with the dog. A couple days before she was going to return the dog she remembered the dog came with some stuff. There was a letter from the previous owner saying he is being deployed and if she is reading this he is dead. The original owner had told the animal shelter the wrong name and had written it in the letter. Once the owner had finished the letter and interacted in the dog. Their relationship had improved so much that she decided to keep the dog. I had never thought about

‘I think there’s an element of what we feel is socially responsible, as there’s perhaps something that we might do that if we put out to the fans, they might not think it’s a good idea. But we know it’s the socially right thing to do…I’m just trying to do things that are linked to each other and can have a feedback that resonates with the fans and have some association with football.’

Over the past two years, I have been committed to using social media to make a positive impact, not only locally, but nationally. My current endeavor is the creation of Prime Politics, what was once a Civics project that developed into a Twitter based political news outlet. I have been fortunate enough to grow its monthly readers from 0 to 2.3 Million and create an active community who not only express their opinions, but also are willing to listen, share, and understand opposing views. I created Prime Politics with this vision in mind, my goal was to create an open platform and build a strong community surrounding it. In a time where partisanship is becoming more and more polarized, I wanted to create a platform where everyday people can have

The GSA Network is an example of a media ecology in youth’s lives as the website brings youth together online who share a common goal to make a change in the world. In particular, The GSA Network Unite! “is a space for young people to empower each other and work together for justice. This platform is designed to help LGBTQ and ally youth organize in their communities and win campaigns” (2009). This website offers youth a space to have their voices heard by starting a campaign about an issue that is important to their lives. Once they start the campaign, other youth, and the GSA Network itself can join in to help make the campaign a success. As a whole, the GSA campaigns can be followed on Twitter using the hashtag #GSAs4Justice. Subsequently,

“Millennials in aggregate reported social media as the number one way they find out about food and beverage festivals of all kinds. Many also say that they rely heavily on word-of-mouth buzz (the second most popular answer in aggregate), which takes place both online, on social media, and through direct interaction with others” (The new era of food, wine & beer festivals, 2015). This trend will help our event The Grape Divide: Beer and Wine Festival because social media will help get our name out there, and it is an inexpensive way to advertise our event.

Craig Allen Smith’s 2015 update of Presidential Campaign Communication details every aspect of a Presidential campaign from start to finish. Taking into account the trialogue between campaigners, reporters, and citizens, the roles each of them play differ, but come down to the citizen. The citizen is exposed to campaign ads, candidate appearances while they try and weed through the information in order to make a decision on their political beliefs. Campaigners have a different agenda because they most surface, gain their parties nomination, bring the party together of the primary season, and then go on to win the electoral college with 270 votes or more. The third and final part of this ‘trialogue’ are the reporters, which can be on any platform that his an audience.

To me, it looks like Old Spice is stuck in a traditional marketing mind-set, not living in the correct Thank You Economy. Old Spice had thought that when the campaign was done that they were done which was a huge mistake, a social media campaign in the Thank You Economy is never done. Although Old Spice saw a major spike in sales and brand awareness, there are plenty of brands that have done great marketing, had sales go up for a while, and then disappeared off the radar. Old Spice had an opportunity to continue the conversation with all of those people who connected with them, and they ruined it. They left their customers behind, taking away the full impact the campaign and outreach could have had on the brand.

A measure that has been effective in improving the health of children, as well as mothers in America, can be seen through Michelle Obama's Let's Move Campaign. In Mrs. Obama's Let's Move campaign, she made sure that she addresses each component that could possibly affect a child's health (The White House, 2010). For instance, she focused on implementing changes in parents, removing food deserts, bringing more awareness in schools along with providing more access to healthier foods (The White House, 2010). Focusing on the educational aspect, the establishment of the Healthy, Hunger-Free Act altered the food that was served at school. The "school meal nutrition standard [was] updated for the first time in 15 years and increased funding for the

“Hated in the Nation” addresses society’s obsession with social media in which they portray social media as a platform for the angry to write snide comments the infamous. The purpose is to scare users of social media by portraying their online actions as a foretelling of their demise whereas “National Anthem” addresses the people and how humans are functioned to be obsessed with other people’s pain. Both episodes end with the epidemic being a statement on how humans function when it comes to media, technology, and mentality. In Reagan’s “Farewell Address”, he makes it clear that he wants his audience to not be undermined by what the future holds and instead be as discreet as possible, inferring that what his audience does in 5 minutes can augment