Dreamworld: Social Media Campaign Analysis

the new ride to Dreamworld. This report will provide a detailed analysis of Dreamworld’s current marketing mix and additionally provide recommended strategies to best promote the new ride. DREAMWORLD MARKETING MIX A marketing mix consists of Product, Place, Price and Promotion. It is fundamental to understand these four elements for developing an effective marketing strategy. Product Dreamworld offers a wide range of products and services to customers. Several services Dreamworld provides are rollercoaster

the major drawcards are the theme parks; Movieworld, Dreamworld, Seaworld, White Water World and Wet'n'Wild. The Gold Coast is a well known heaven for surfers, including events such as the Quiksilver Pro every summer (Gold Coast tourism information centre, 2009) 1.2 Scope The information is to be presented in report format, using logical steps in the strategic marketing process, including scanning of the Macro Environments, SWOT Analysis. Then a review of the existing marketing of the location