Drinking Culture In Advertising

Going to bars, clubs, and drinking alcohol are parts of various cultures and societies, especially in America. It is a common theme to go drinking on the weekends, such as on Fridays, Saturdays, and Sundays. It may seem like going out to drinking, may be a waste of time and/or money to buy expensive alcohol, party in dirty clubs and to listen to bad music. However, it is an important part of the social lives for adults.

An alcohol ad is very capable doing many things to people starting from the ages whenthey start to feel rebellious. The ad can hide many lies that help convince people to startdrinking. Things on the ad say that drinking can be fun, that it is good(healthy) for you, andcould help quench the thirst, as well as many other benefits. My opinion on this is that alcoholads should not be allowed to be shown around areas where there are people under the minimumrequirement of the drinking age.Right out, you can see that the people in this certain ad are “having fun”. At the sametime, the words on the ad helps reinforce the thought that it is fun to drink Bud Light, which is atype of beer. The picture on the ad hints at the idea that males would get more girls or have morefun while drinking Bud Light, encouraging them

Everywhere a person looks they can seed advertisements (ads) all around them. Companies will use ads and other techniques to promote their new product. They convince the buyer how the new product is somehow better than the older version. Many companies use television ads or conferences to introduce a new product to the market. Others might pay people to promote it, or place billboard ads buy the highway. It is amazing how companies find new forms to convince the targeted buyer to purchase their new product.

As societies advance deeper into technology, so do the corporation and businesses that we as consumers support. The means of advertisement has changed significantly over the decades. For example before the television sets or radios were invented, general advertisement was commuted by word of mouth from shopkeepers, and posters, to the general populous. After the radio was invented, businesses could pay a fee to be promoted by local broadcasters over a larger radius than, word to mouth advertising would. Through the centuries many methods of advertising have spawned, however the most effective form of advertisement are televised commercials. Thanks to the use of television, companies and businesses have the ability to create intrapersonal commercials

The purpose of advertisements and commercials is to attract possible buyers into thinking the product is a necessity, rather than a luxury. In order to pursue this goal, the ad must somehow connect with the possible buyer. According to Jib Fowles from “Advertising: 15 Basic Appeals”

Now ads are everywhere. With the ads like that it increases the sales, how much their product is seen, and how much the company itself is viewed. They’re on just about every website on the internet, and they are even calling your phones to say, “hey buy me.” This all deals with how technology has changed. How we advertise is just a nice way of saying how we package details. “There is a simple way to package information that, under the right circumstances, can make it irresistible” (Gladwell P. 200). It’s amazing when you look back in research, or in your mind and see the difference in advertising then, and advertising now.

Alcohol plays a major role in society today. It is constantly being in our minds through advertisements, whether its commercials or

Advertisements today are everywhere. The average consumer is bombarded with some sort of ad at every blink of an eye. In the beginning, advertisements were only seen on the television or heard on the radio, but now advertising is leaking into the consumer’s phone, in virtually every application. Twitter, Instagram, Facebook, Youtube, the list goes on. Advertisements are made to grab the consumer’s attention swaying them to purchase whatever it might be the producer is try to sell.

Drinking has become an increasing problem in our society. Many people now see drinking as a norm. Lisa McIntyre, author of The Practical Skeptic states that, “For one thing, we know that norms vary across societies” (152). So we also know that what is considered to be deviant varies across societies.” How could members of our society see drinking as anything but a norm when everywhere one turns alcohol is being advertised? Whether it be on billboards, busses, in magazine ads, or television commercials, alcohol is everywhere and it seems as though everyone is drinking it. Gone are the times of prohibition, when alcohol was seen as evil.

I will begin with the commentary “Advertisements R Us”, by Melissa Rubin. I agree, somewhat, that advertising is a way to hook the consumers. Of course, that is how they expect to sell their product. When a company wants to market their product, they will advertise it to appeal to a variety of consumers. They will try to convince the consumers that they must have the product they are marketing.

There are studies that show that our youth are influenced by what they watch on television. Companies spend millions of dollars creating ads that will entice a person to buy their product. Unfortunately, this form of adverstising does not stop with reaching adults. These ads are seen by millions of teenagers, and the influence is based on how attractive or fun the ads seem to be. Advertising beer commercials, especially during the Super Bowl, reach youth all over world, and it sends the wrong message to our youth.

Often times, when people hear the word “college”, they visualize a lot of binge drinking. Alcohol does have an impact on academic performance. After giving you my spiel of information, you may begin to understand why the graduation rates are higher in Europe than they are in America.

An advertisement for alcohol marketed to Latino/a population was easy to find. The example shown below is a commercial of Corona Light targeting middle-aged drinkers rather than young drinkers that are in their twenty’s. The stereotypes reinforced in this advertisement is that middle-aged drinkers are more relaxed and responsible than young drinkers. For instance, the advertisement portrays this stereotype by featuring a middle-aged man who is relieved to be walking through a bar looking at a hot, brunette woman who happened to be his wife. There is no dating involved or trying to be comfortable in the bar because the atmosphere is set at a comfortable mood already. In addition, the significance of these stereotypes used in the advertisements

Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their products and still claim that the effect is minimal. I pose a few questions that are; who are the targets of alcohol advertising? How does alcohol advertising affect the people targeted by alcohol companies? Finally what actions are being taken to

From society’s perspective, any activities conducted by the alcohol beverage companies to remove alcohol related problems like violence, decreased morality and intoxication related problems like drinking driving are seldom advertised and marketed. In this sense, society is only seeing advertisements related to increased consumption leading to increased profits. Accordingly alcohol industries fail to fulfill their ethical duty to be informative and truthful in their advertising efforts.