Drinking Like A Man

The first ad I chose was Lucky Strike Cigarette poster and it is a vintage cigarette ad from the 1950’s. I believe the audience of this ad is for everyone both male and female in their late 20’s and

This is suggesting that she has already fallen into the lifestyle of an alcoholic. She is minimizing her life’s problems. She is also directly implying that she still doesn’t want to conform to the normal girls in beer ads. She is representing herself as a different person in the ad but still glorifying the same concept. Which this concept being if you drink this beer you will…

The entire advertisement is a picture of a beautiful young woman in a suggestive position. On the bottom reads the text “You know you’re not he first. But do you really care?” In this ad the woman is depicted as a passive objet for someone else’s sexual pleasure. The advertisement compares the pleasures of a young sexy woman to the pleasures of owning a BMW. Gender roles have created a highly unrealistic notion that all women should be like the one depicted in the ad. The ad and society as a whole objectify women as objects of desire instead of as equals. “Sexualized portrayals of women have been found to legitimize or exacerbate violence against women and girls, as well as sexual harassment and anti-women attitudes among men and boys,” Hatton said, Gender roles change frequently depending on time, location and a societies expectation. On the surface, conditions for women appear to be better than they were in the early twentieth century; however the issues still exist they are just covered up and overlooked.

A quite common misconception of advertising is that only women are sexually objectified to sell a product, when in most cases men are just as sexually glorified. Men are shown in an array of different types of ads such as ones for cologne, razors, alcohol, etcetera. Depending on the product being sold there is a very distinguishable type of man being shown. Classy men in suits, manly guys with large muscles and excessive facial hair, or men surrounded by varying amounts of beautiful women. These three general types of males are depicted this way because that is generally how most men strive to be.

Steve Craig, in his article Men’s Men and Women’s Women especially define how different sexes in advertisement can influence a particular audience towards a product; one stereotypical method he describes is “Men’s Women” (Craig).One such ad using sex appeal, and a basic structure of “Men’s Women” to bring in customer was made by BMW in 2008 to sell their used cars. BMW, which is a world-renowned company known for its performance heavy automobiles, targets a male audience by comparing a gorgeous woman to their cars.This ad by BMW, who no doubt make amazing cars, degrade women through its message, and it enforces Steve Craig’s “Men’s women” tactic, but this ad also goes a step further and displays the ever-present patriarchy in advertisement overtly.

Upon a quick glance, the advertisement published in 2015 by Borgata Hotel Casino and Spa appears to be abundant in color, joyful and fairytale-like; at least when I first saw it a year ago. However, after reading about the different variations of objectification in advertisements I no longer see the ad as an innocent take on fairytales. Advertisements are meant to be geared to a public, or a specific public, in order to sell a product. Still, some ads showcase women as the product or at least a way to get people to purchase the product. Although any gender, culture, religion, or group can be victims of objectification in advertisements, women are mainly targeted.

"Whether unconsciously reproduced or deliberately crafted to appeal to the psychic contradictions and ambivalence of its intended audience, the disparity comes from the recesses of our most sediments, unquestioned notions about gender" (Bordo 170). The woman in the ad is looked upon as being able to control her eating habits, but also able to control herself while on the other hand men eat freely. These types of advertisements work well because society has given them reason to.

At the beginning of the Miller Lite commercial, the man does not really fall into any particular category. In fact, he is ridiculed by the female bartender because for not ordering a specific type of beer. The bartender tells the man to man up and lose his “purse”. At the end of the commercial the man seems to acknowledge that Miller Lite is the superior beer. He transitions into a men’s man which is evident because he is seen surrounded by two of his friends who approve of his beer choice but still ridicule him for having a “ purse”. The female bartender is defiantly a men’s woman. She is physically attractive and although commanding she is acknowledged for recognizing what a “ good” beer is. In the Secret deodorant commercial the woman who

We want to move toward gender equality, and ads like Dr. Pepper are setting us back on getting to that goal. Dr. Pepper got what they wanted; people are talking about their ad and the product, but maybe not in the way they

However, there's more to this ad than what we retain at first sight without observing. "Never biter, Other than that she's just like any other girl" makes us feel the real appeal of the ad. It expresses cynical humor in a way that men can totally relate to. The ad introduces the idea that beer is never bitter, unlike the usual attitude of many girls. With this statement, men don't feel so bad when they get rejected because something in their brainwashed mind will tell them that they will always

However, if one focuses on the images presented in the ads and analyzes the words presented alongside the article, it is easier to spot where prejudice or false stereotypes can occur. Despite men being the minority in society, the people who tend to take the most abuse in advertising is women or women of color. As of now, we have come a long way as a country. In sense, we have come from projecting one image as normal, to being more accepting of different body types, races, genders, and the roles these actors play in the ads they feature in. Although we have taken monumental strides towards our societal goal, we are far from it. As a community, the only way we can make a lasting impact on these companies and corporations is by petitioning their brands and bringing awareness to the problems they cause, as well as how they affect our nation's long

The advertisement is specifically directed towards women in the way that it appeals to what they believe Skyy Vodka can give them. In the advertisement there is a woman in a black dress leaning back eating olives with a martini glass between her fingers. On the floor is the Skyy vodka bottle and a man in a suit between her arm and body who seems to be passed out with his arms spread apart with a tie covering his eyes. The foreground shows the man woman is in her apartment, while the background is red and in the upper left-hand corner of the page it says “#18 She Wins.” The first thing the ad demonstrates is empowered women who are in control of their sexuality and can get what they want in a relationship. The next thing the Skyy Vodka appeals to is power this is obvious because of the body language, clothes, red setting and title. The other thing it appeals to is wealth from which is obvious based on the quality of their surroundings and clothes. The advertisement appeals to women by showing that by using Skyy Vodka that women can refute the societal standards of being a subordinate through having a confident dominance.

To begin, my first ad was made from a non profit organization called the Meth Project. The establisher, Thomas Siebel, created the organization in 2005 when meth was taking over users quickly. The Meth Project has become apart of 6 states. The main reason they started this organization is to try and teach young adults the seriousness and the effects if they ever try the substance of meth. The ad I chose was of a lady that had been beaten from her child,and she got in the way of her child and the drug meth. The bold wording makes the person who’s looking

Overall the alcohol is portrayed as harmful, and makes one seem undignified, in the girl advert it is portrayed in a manner of degrading the morals of the girl, with a ripped shirt etc. The boy advert portrays alcohol in a manner which allows one to become violent and aggressive. Alcohol is indirectly portrayed as destructive.

The advertisement is specifically directed towards women in the way that it appeals to what they believe Skyy Vodka can give them. In the advertisement there is a woman in a black dress leaning back eating olives with a martini glass between her fingers. On the floor is the Skyy vodka bottle and a man in a suit between her arm and body who seems to be passed out with his arms spread apart with a tie covering his eyes. The foreground shows the man woman is in her apartment, while the background is red and in the upper left-hand corner of the page it says “#18 She Wins.” The first thing the ad demonstrates is empowered women who are in control of their sexuality and can get what they want in a relationship. The next thing the Skyy Vodka appeals to is power this is obvious because of the body language, clothes, red setting and title. The other thing it appeals to is wealth from which is obvious based on the quality of their surroundings and clothes. The advertisement appeals to women by showing that by using Skyy Vodka that women can refute the societal standards of being a subordinate through having a confident dominance.