Individual Assignment 1 Meagan Groff 0771029 MCS 3600: CIP Feb. 25, 2015 Introduction This experimental study is being done to better understand the effectiveness of anti-drinking and driving advertisements on university-aged students. “Motor vehicle crashes are the leading cause of death among 16 to 25 year olds, and alcohol and/or drugs are a factor in 55% of those crashes” (Madd, 2013). Increasing the effectiveness of anti-drinking and driving advertisements could be a solution to this critically high mortality rate in young people. The main purpose of this study is to better understand the effect of positive and negative anti-drinking and driving advertisements within different settings and different amounts of times. …show more content…
Method Two groups, one group for academic setting and one for the relaxed setting of 10 university students will be used in this 2 by 2 design. The students will be offered a credit within one of their third year marketing courses, while ensuring they are legal drinking age to participate within this study. There will be two sets of this type of study, one for a negative drinking and driving advertisement and another for a positive drinking and driving advertisement (see appendices 1 and 2). The four different groups will be taken to the setting, where a negative or positive advertisement will be shown. Then, the students will be asked to causally consume 1 to 2 alcoholic beverages with the advertisements still in sight within the setting. The students will then be asked a few questions regarding if they decide to drink and proceed to drive home or find a safer alternative to make it home. Procedure The first group will be tested for the effectiveness of a positive advertisement within an academic setting. The advertisement, shown in Appendix A, will be placed around the university setting where the participants will be asked to meet the researchers. The researchers will ask the students to walk around and read the many different positive advertisements while consuming one to two provided alcoholic beverages. The advertisements placed within this setting are priming the students about drinking and driving. After an hour within this
The report – “Who Are We Scaring With High Fear Road Safety Advertising Campaigns?” addresses the effectiveness of fear-based anti-drunk driving advertisements. According to researchers Lucie Ozanne, Jati Santiono and Richard Tay, fear-based ads related to anti-drunk driving campaigns were only effect with certain sections of New Zealand’s population. The researchers wrote: “The campaign is aimed at changing attitudes towards dangerous driving by focusing on the dramatic consequences of such behavior and uses a strong appeal to the emotion of fear to achieve the objectives of the campaign.”
Drinking and driving is one of the biggest social issues for teens across the United States. Getting behind the wheel of a vehicle after consuming alcohol is a very dangerous thing no matter what age you are. However, teens do not think about the consequences of drinking and driving until it is already too late. Many things contribute to this growing problem of teen drinking and driving. First, there is a lack of education about drinking and driving in schools today. Next, peer pressure is difficult for many teens to resist. Finally, the access that teens have to alcohol and to vehicles is not monitored. According to blah blah study, 000% of high school students admit
19. According to Zuckerman, which of the following people will have the MOST difficulty in their career or home relationships?
well the thing about this passage it talks about how the PSA can help people from drinking and driving at the same time because they can get hurt or even killed from these drugs or they can get hurt really,really, bad that's why the PSA is a good way to open the door for parents to begin talking with teens about certain subjects also''the PSAs will always be a form of advertising that is used to talk about certain subjects.''
Drinking and driving is not always a right thing. When people drink and drive the action of it could get extremely dangerous. Wrecks are one of the main problems that can happen when some people are drunk because some can lose control of what they are trying to do and end up wrecking. Another problem is driving under the influence of being on drugs. This can cause serious damage. When people are on drugs, they lose train of thought and half of the time, they forget what they are doing. It does not end too well. People can become abusive because they usually do not exactly know what they are doing. Usually, people do drugs to get their minds or to make them feel better when they are emotional, but when others do so much, they lose control
In 2013, 10,076 people were killed in drunk driving incidents. Out of those people, 65% (6,515) were drivers, 27% (2,724) were passengers, and 8% (837) were non-passengers (“Drunk Driving Statistics”). Over half of those fatalities (67.1%) involved blood alcohol levels over .15% (“Drunk Driving Statistics”). The legal blood-alcohol content is .08%. Drunk driving caused 31% of deaths in car crashes in 2013 (“Drunk Driving Statistics”). In 2012, 402 people were killed by alcohol impairment in North Carolina (“Drunk Driving Statistics”). These numbers, though they seem astonishing, have been cut in half since 1991 (“Drunk Driving Statistics”). Even though the number of fatalities has been lowered, that number is not low enough. Most drunk drivers are repeat offenders. Lives are being taken because of the careless attitude of the drunk drivers. Drunk driving is selfish; those who commit this crime do not think about the extreme consequences of their actions. In North America it is estimated that 1-5 drivers has been drinking and 1 in 10 is legally impaired on any Friday or Saturday night (Root). Many groups, including MADD (Mothers Against Drunk Driving), are fighting to stop drunk driving. Unfortunately, drunk driving cannot be stopped. People will always commit this heinous crime. The numbers may go down, but unfortunately there will always be a number. The only way to continually decrease the amount of lives lost is to increase punishments for drunk driving.
Children tend to absorb the contents with a sense of judgment. This is because their curiosity sometimes leads to terrible consequences, in this case, the addiction to alcohol. “A national study … concluded that greater exposure to alcohol advertising contributes to an increase in drinking among underage youth. Specifically, for each additional ad a young person saw … he or she drank 1% more. For each additional dollar per capita spent on alcohol advertising in a local market … young people drank 3% more” (Alcohol Advertising and Youth). Therefore, the commercials do have a great impact to the number of drinking adolescents, since the number of underage alcohol consumption rises as advertisement rates rise. If such commercials continue to display on the media without any types of appropriate-content filters, the number of teenage alcoholics will continue to rise as years pass by. As a result, we must greatly reduce the number of commercials referring to alcohol products, to minimize the possibility to create future drinkers under the legal age.
This paper explores the research and find results on how drinking and driving has become a big problem in the United States. Drinking and driving effects a person’s ability to operate a vehicle and therefore drunk drivers need to be educated on the repercussions with drinking and driving. Every day drunk drivers are arrested, either for traffic violations, reckless driving, and random stops on the road, or accidents. This paper also examines and explains what happens to the people affected by drinking and driving and what the people can do to avoid it. There have been many cases of injured people due to drinking and driving. Laws have been
According to the National Institute on Alcohol and Alcoholism survey, “Approximately two-thirds of students have reported drinking in the past month while one-third reported heavy episodic drinking in the previous two weeks from the ages 18 to 22.” Drinking this much in a weeks or month can lead to defective health problems and could impact the student. Some health risks that are caused by alcohol are cancer, cardiovascular disease, memory loss, and more. Studies found in the journal of The Behavioral Economics of Driving After Drinking Among College Drinkers have indicated that approximately 30% of U.S. college students (3.4 million) report driving after drinking alcohol. This statistic represents the number of intoxicated drivers that are on the road that is putting themselves and others at risks. We should campaign to bring awareness to the matter because underage drinking and driving is a serious issue on campus that can lead to injuries or result in
Throughout the last decades there has been vast improvements in advertising and its persuasive effects to our psychology. Not only has it become part of our global culture, it is so deeply ingrained in our society that we sometimes don't even notice if someone trying persuade us by their use of simplistic persuasive techniques. It is only when we reflect on the speech, video, or advertisement that we can pinpoint their propaganda objectives.
Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their products and still claim that the effect is minimal. I pose a few questions that are; who are the targets of alcohol advertising? How does alcohol advertising affect the people targeted by alcohol companies? Finally what actions are being taken to
While I was researching about Drinking and Driving, I found a few articles that show the reader complete information about the risk that represent Driving under the influence of the alcohol. Those articles discuss the results of driving while being drunk. One of the results can be going to jail; however, I believe that going to jail is one of the softest consequences that an individual can have for drinking and driving. I also found a good article that shows why people are against sobriety checkpoints, on the other hand, I could not find any information that supports drinking and driving, but I think this was for obvious reasons. I have two goals in my research paper. The first goal of this research paper is to convince the reader that alcohol should be sold until a certain hour during the day, and after that certain hour every liquor store should quit selling alcohol until the next day. My second goal is to add more sobriety checkpoints around the city at strategic points to control the traffic in a better way and prevent more accidents.
The graph shows the number of people who are influenced by celebrity endorsement produce when it comes to alcohol. The graph was classified into age groups and gender. And as a result, it is clearly seen that most people are not influenced by celebrity endorsed product. But among those who are influenced, most of them are females.
The dependent measures in this study were the reactions of the respondents after being shown the advertisements. The researchers specifically wanted to know how realistic the ad was perceived to be, how much the respondents liked the ad, how likely respondents thought that it would help people avoid drugs, how likely they thought it would help people get off drugs, and if it made an impression. These five variables made up the criteria for the dependent measures in their study.
Each year more than 5,000 people have been killed due to drunk driving accidents. Do we want to be involved in these accidents? There are a lot of arguments whether drunk drivers should be imprisoned on their offence, we do come across accidents caused by drunk driving in newspapers and we think it was unaccounted for but the rates of drunk driving can be reduced if the drunk drivers are jailed on their offence