Driver Distraction Campaign : ' Blind ' By Tac ( Transport Accident Commission )

204 participants agreed to install video cameras and sensors in their vehicles for thirty-one days in a row, while providing their phone records for analysis. The results from the study showed that driving performance is directly influenced by how well drivers visually attend to the road. This visual attention is required in order to be aware of events as they occur. When the driver is distracted by looking at and manipulating a hands-held phone, their visual attention is substantially affected (NHTSA,

Many people have lost their lives on the road and caused other’s deaths because they were distracted with doing something while driving. In 2012, 3,328 people were killed in distraction-related crashes (“Statistics on Texting & Cell Phone Use While Driving” n.d.). Distractions while driving that result in these accidents include texting/making a call or becoming intoxicated and having high blood alcohol concentration. Many laws have been brought forth to help regulate the amount of people drinking while driving and using a cell phone while driving. Not only do people put their own lives in danger, they are also putting other’s lives in danger. People who take part in these distractions are not being responsible when making these rash decisions while driving and creating a hazardous environment for those around them.

In this article “Distracted Driving”, many distractions are mentioned other than just cell phone usage, such as changing the radio station or driving with kids in the back seat. It is stated that the dangers from distracted driving are because of the decrease in brain function and inability to pay full attention to the road. These practices lead to wrecks and in many cases death.

According to Ashley Gaddis from Counterpoint, “From 1999 to 2008, nearly fifty-two thousand people were killed in car crashes caused by distracted drivers” (n.pag.). Distracted driving started when technology became mobile and handheld. Many people have died and gotten injured from people not paying attention to the road. This problem has been growing as technology advances. Distracted driving is a big problem and there needs to be stronger penalties and laws in place to deter people from distracted driving.

Distracted driving is a major problem on the roads today. Not only is distracted driving dangerous for the driver himself but also for other people who happen to be on the same roads as them. The Annual AAA Foundation traffic safety culture index reports that 81.1% of drivers believe distraction is a serious problem and is a behavior that makes them feel unsafe

The risks of distracted driving are great and lead to unfathomable results. According to The Center for Disease Control and Prevention (CDCP), there are three main types of distracted driving. The first is visual - taking your eyes off of the road. The second is manual- taking your hands off of the wheel, and the third is cognitive - taking your mind off of driving (CDCP). While all of these exist amongst distracted drivers, the major distraction for most people is visual and manual. For example, whether an individual is changing the radio or the most common and dangerous thing, texting; particularly because texting involves all three forms. It involves

In an attempt to bring awareness about distracted driving to viewers, AT&T has decided to show a different perspective about the issue. Drivers who chose to display reckless behavior while driving are often viewed as careless, and irresponsible. However, many times even a responsible, caring person can make a bad decision and become distracted. This moment of bad judgment can lead to a tragic accident that will affect all those involved. The commercial The Unseen by AT&T used in their It Can Wait campaign is effective in getting their message across. Through the use of scare tactics and people’s emotions AT&T’s commercial; The Unseen is effective because it gets drivers to think twice before becoming distracted behind the wheel.

The use of pulling a phone out while driving , particularly for texting and during phone to ear conversations , cause visual , manual and cognitive distraction (Thompson 4 ). When drivers pull out their phones they are taking more than 50% of their attention away from the roads, for example some

Shot to aim directly at people who tend to disregard warnings and are most like to be distracted drivers, texting and driving PSA’s bring awareness and self consciousness to the general public as they display from moderate to severe graphic scenes on what happens when you take your eyes off of the wheel. A distracted driving PSA ad is not only one of the best ways to alert people of the consequences of unfocused driving, but it can also reduce the number of distracted driving incidents, thus keeping families not only careful and alert, but alive and safe.

The Transport Accident Commission also consists of other campaigns targeted to driver such as ‘The Good Driver- Wipe off 5’ (a campaign against speeding) and ‘Double Bus’ (a campaign against drug driving) which may also have contributed to the decrease in road accidents. However, driver distraction is still a prevalent issue noting that from July 2014 to June 2015, more than 35,300 fines in NSW were issued to drivers for using hand-held mobile phones while

So, I look in the mirror and saw a large convertible with the top down over taking me at maybe 600 miles per hour I would have tried to get out of his path, but there was no way to know what his path was, since he was weaving back and forth across five lanes (out of three possible) Fortunately, he missed me he went past”. (Barry pg.572) He states that the driver was distracted. “I got a clear view of why he was driving so erratically: He was watching a music video. He was watching it on a video screen that had been installed where the sun visor usually goes, RIGHT IN FRONT OF HIS FACE, blocking his view of the road” (Barry pg. 572) Barry explains this experience while making it clear to his readers that he doesn’t mean to sound like an “old fud” But he “distinctively recalled learning in driver’s education class that, to operate a car, you need to be able to see where the car is going in case the need arises (you never know!) to steer”. (Barry pg.

The Crashworthiness Data System is a random sample of collected data by the National Highway Traffic Safety Administration of reported crashes (National Highway Traffic Safety Administration). The collection of data identifies how an accident took place, the age of the person involved, variables of attentiveness, ethnicity, and gender. The data summarizes distracted driving into three main types visual, manual, and cognitive (Distracted Driving, 2013). Visual distraction is when a driver takes his or her eyes off the road (Distracted Driving, 2013). Manual distraction is defined as taking your hands off the wheel, while cognitive is taking your mind off the road (Distracted Driving, 2013). As previously, stated, distracted driving is becoming an increased problem in the United States year after year.

WARNING!! There is currently a dangerous epidemic outbreak of accidents caused by distracted driving all across the United States. Many believe that this outbreak only affects teenagers. Although, according to The Texas Department of Transportation in 2015 there has been over 105,000 of these accidents deals with teenagers and adults as the driver due to distracted driving. Safe driving is described as a complex procedure that requires 100 percent of focus and concentration. While, distractive driving is defined as any time the driver takes their eyes off the road for even a split second due to any distraction. These distractions can range from eating to using any electronic device and even talking to others inside and outside the car. There are countless of cases after cases about drivers being distracted and getting into fatal car

The US Department of Transportation mentions that distractions “Endanger driver, passenger, and bystander safety” ("Facts and Statistics"). Distracted drivers are unable to see oncoming traffic and put people 's lives at risk ("Facts and Statistics").

Distracted driving is one of the fastest growing problems in the United States.   It is starting to be considered as serious as drunk driving based on the dangerous outcomes.  According to the Department of Transportation (2012), “distracted driving was a cause of roughly 450,000 accident-related injuries and nearly 5,500 fatalities in 2009 alone” (para. 1). Drivers who allow themselves to become distracted while driving are not only endangering themselves, but other innocent bystanders.