Driving While Driving Rhetorical Analysis

The report – “Who Are We Scaring With High Fear Road Safety Advertising Campaigns?” addresses the effectiveness of fear-based anti-drunk driving advertisements. According to researchers Lucie Ozanne, Jati Santiono and Richard Tay, fear-based ads related to anti-drunk driving campaigns were only effect with certain sections of New Zealand’s population. The researchers wrote: “The campaign is aimed at changing attitudes towards dangerous driving by focusing on the dramatic consequences of such behavior and uses a strong appeal to the emotion of fear to achieve the objectives of the campaign.”

Advertisements posted on the website facesofdrunkdriving.com share multiple stories of people who were unexpectedly struck by drunk drivers. There was one story in particular that stood out to me more than the others and that was Jacqueline Saburido’s. This advertisement makes a powerful statement about how drunk driving can not only kill someone, but can also scar someone for life. The goal of the organization that posted this advertisement is to never drink and drive. It is not worth risking your life, someone else’s life, or putting anyone at risk of lifelong hardships and injuries. They present

Many teens, so-called “younger generation”, seem too connected to their phones and have begun to text and drive. According to Sherry Turkle, “Roman, eighteen, admits that he texts while driving and he is not going to stop. ‘I know I should, but it is not going to happen. If I get a Facebook message or something posted on my wall, I have to see it. I have to” (Turkle 429). Even though teens know that they are doing something wrong, they still do it because they think nothing will happen. Just because we have not experienced accidents, does not mean it will not happen. Just think of all the people who have said the same thing. They think accidents are a world away from their own reality. No one seems to think about what can happen to other people as well as themselves. Everyone should think of others because just a little glance on your

This ad has a lot of meaning and can really make people aware of dangerous driving. The woman shown being punched can transfer into a person hitting their head on the steering wheel or being hit by another car. To make people more aware Ecovia has used real people and paintings to persuade the audience to be safe and be careful. This ad has used many ways to convince the audience it's a better world with safer

The advertisement’s stylistic choice is effective due to how they tell a story and use supportive rhetorical techniques. First, Volkswagen does this by pulling people in with the rhetorical technique of pathos. By creating a scenario within the advertisement which consumers can relate to, the viewer tends to feel a sense of familiarity and emotional attachment. The scene in the commercial that acts as the strong emotional trigger is the final scene where the young boy uses the force on the car. Whether it’s a parent watching the commercial or someone thinking back to their own childhood, there’s a way they can relate to it. For parent’s watching the commercial, they might imagine a

Texting and driving are activities that separately are indispensable in everyday life, but together represent one of the greatest dangers society faces on a daily basis, from the moment the car starts and transits to the desired destination. It is so easy to look at the phone while driving! Everyone justifies themselves, “it’s just a second”, but everyone also knows, that only takes a second to have a fatal accident. This is why there is the need to raise public awareness and campaigning as in the Public Service Announcement, “Don’t text and drive”, produced and air on TV by News Channel 6 ABC, where the Pathos appeal in the most powerful rhetorical device used in the PSA and Logos and Ethos are also visible, but they are inferred rather than directly enlisted.

The organization Mothers Against Drunk Driving released a small ad campaign in 2011 that featured the stick figure family car decals shown to be families affected by drunk driving. The campaign attempts to discourage impaired driving and prevent accidents by emphasizing the people besides the driver who can be hurt in various ways. The one video in the series shows a crash and the reaction of the mother and daughter to the other two family members dying, one image shows the father in jail and the mother and children reacting in sadness and anger, and the third image shows a child in a wheelchair and the other family members looking at him in distress. The tagline for all is “Impaired driving tears families apart.” By including this representation of disability as a tragic and undesirable effect, Mothers Against Drunk Driving falls into the trend that Clare describes in Brilliant Imperfection of using disability as a “cautionary tale” (55). The ad persuades people to be safer drivers by using ableist assumptions that disability is inherently tragic and should be above all prevented, upholding prescriptive visions of normal and desirable family life and individual embodiment.

Each year numerous lives are lost due to careless and irrational driving. The disregard for safe driving has been a predicament to the United States of America for years. Many years Police have relied heavily on speed cameras, breathalyzer tests and heavy fines as a deterrent against unlawful drivers. Over the years fatality rates have increased, so the Department of Transportation and Highway Safety has composed a series of safe driving campaigns. On many occasions the Transportation Department informs and advises the public about the importance of responsible driving. They propagate safe driving through the various channels of the media and

Your main points are: 1) That resistance is the refusal to accept or comply with something, and taking the action against undesirable scenarios, and 2) The man resisting losing hope or being afraid in order to save the boy is analogous to you not hesitating to save your brother from the steep embankment he fell into. You effectively support and develop your thesis by providing several examples of the man’s resistance as is true to the definition, and make a logical link between the man’s refusal to avoid suffering in order to save the boy, and you rescuing your brother. Your evidence of the man swimming in the frigid water for supplies (despite being sick) so that the boy can live effectively shows resistance against the fear of the unknown, and

This week, one of the texts examined was another tutorial by Thomas Streeter. He was also

The speaker had a central idea of texting while driving. I can already tell that his informative speech involves texting and driving, for the video begins with a police siren. This symbolism proves that there is a level of importance in this problematic matter of texting while driving. Another key element that I identify is his visual aid. His visual aid includes a whiteboard that says, “Do Not Text & Drive. Causes Accidents & Collision. Causes Loss of Life! Results in Tickets $.” (Cortes, 2013). This sends a powerful message on the negative impact of texting while driving. By doing this, he is able to catch the attention of his audience; his message can relate to other people that have been victims of texting while driving.

Shot to aim directly at people who tend to disregard warnings and are most like to be distracted drivers, texting and driving PSA’s bring awareness and self consciousness to the general public as they display from moderate to severe graphic scenes on what happens when you take your eyes off of the wheel. A distracted driving PSA ad is not only one of the best ways to alert people of the consequences of unfocused driving, but it can also reduce the number of distracted driving incidents, thus keeping families not only careful and alert, but alive and safe.

Between the years of 1994 and 2011, over half a million fatal car accidents occurred due to a driver whom was “minimally buzzed”. The phrase, “minimally buzzed” is used to describe a driver who has a blood alcohol concentration of 0.01. Moreover, an adult in New Jersey whom is twenty one years or older must stay below the legal limit of 0.08. Thus, while a “minimally buzzed” individual may not breaking the law, he or she dramatically increases the chances of causing a fatal car accident with each additional drink he or she consumes prior to getting behind the wheel. To further emphasis the argument that buzzed driving can have the same effects as drunk driving, the company Ogilvy & Mather published a visual advertisement. The argument is based

The creators of this commercial grasp the hearts and minds of their audience by first bringing out a situation and people who can relate to the common driver, then second exposing them to the extreme consequences of texting and driving, while also setting the mood with appropriate music. By appealing to the emotions of the audience so strategically, the producers carry out an attempt to impact the actions of any drivers who may view their video and change how they view distracted driving in their personal

Driving in general can be hazardous. Driving and having such a distraction as a cell phone at ear, or ringing somewhere in a car, is ten times more dangerous. Not surprisingly, drivers who use a cell phone while driving perceive cell phone use by others as less of a threat to their safety as do non-users. A huge number of accidents caused by talking on a cell phone. During the last 5 years texting has become insanely popular. It’s a great and convenient tool because people don’t have to call person to just say ‘ok’ on that dinner invitation. The worst part is that many people still think that texting while driving just that ‘ok’ is ok. Unfortunately, even with traffic police enforcing those ‘no cellphone’ laws, individuals still neglect those simple safety concerns. People need to start understanding themselves how dangerous it is.