Drop The Balls Advertisement Analysis

Ever since technology strived in the late 20th century, companies have been using commercials to spread their innovations throughout the world. Everyday rhetorical appeals and rhetorical fallacies are used in the commercials people watch to draw them into buying products from corporations that are highly respected. People buy these products, not because they need the product, but because the commercial appeals to them and makes them think that this product is better than what they already have. The Intel Corporation uses many rhetorical appeals and rhetorical fallacies in all their commercials, specifically the commercial that stars Michael Phelps called The Pool, to create trust with the viewer. I found the Intel Corporation commercial, The

Verizon last year spent 408 million dollars on TV advertisement alone (coming in at #2), with all the other cellular companies they totaled to 1.77 billion dollars on TV advertisements in one year. To help maximize these ads Verizon hires celebrities that consumers can relate to or see trust worthy with all the cute

Verizon Wireless is a big time cell phone company in which for years now, has been widely regarded as the top of competition. Which include companies such as at&t, sprint, and T-Mobile. While there are many other companies these are seen as the tops of competition in regards to others. Verizon in many of its commercials use a variety of rhetorical tactics to persuade you to believe they are truly the best in service. These tactics include providing coverage maps, using colorful balls in which compare between the four companies, and using written text stating facts about their coverage and overall service. While verizon may be the top in service all around I do believe some things are a little stretched.

Verizon Wireless is a big time cell phone company, in which for years now has been widely regarded as the top of competition which include companies such as at&t, sprint, and T-Mobile. While there are many other companies these are seen as the tops of competition in regards to others so to speak. verizon in many of its commercials use a variety of rhetorical tactics to persuade you to believe they are truly the best in service. These tactics include providing coverage maps, using colorful balls in which compare between the four companies, and using written text stating facts about their coverage and overall service. While verizon may be the top in service all around I do believe some things are a little stretched.

People could now go to a cheaper company with the same network they could pay less. This also means that even more people are starting to join T-Mobile. T-Mobile is getting bigger and better. T-Mobile shows this in offers and network upgrades and lower

First off, Verizon Wireless has the best coverage without a doubt. Even United States President Barack Obama stated that “the nation’s largest carrier provided LTE to just over half of the U.S. population”(A Huge 4G Milestone). This shows that more people use Verizon Wireless than any other cell service provider. As if that wasn’t enough, Verizon Wireless offers “Licensed broadband technologies to an approximate population of 312,996,328 (out of a total population of 323,785,881)”(Verizon Communications Inc.). Considering that these statistics are from 2014, imagine how much more those numbers have grown and how much better the quality has gotten since then. Overall, Verizon Wireless’ coverage is outstanding and undoubtable better than any of its competitors’.

In May 2016 Verizon released a new commercial for a prepaid plan to compete with the cell phone providers such as AT&T, Sprint, and others. The 2016 Verizon commercial was titled “Verizon: A Better Prepaid”. Its purpose was to let the audience believe that Verizon’s product was the best on the market for the prepaid plans that are available. However, this is a common claim among companies regardless of what the product they are selling is. Therefore, Verizon needed to create a commercial that was both memorable and affective, and they did just that with their latest ad. With the ever-growing competition in today’s economy, instead of bringing something fresh to the table, Verizon’s marketing crew boldly brought back some old, and somewhat forgotten popular tunes that appeal to the 80’s and 90’s kids. This technique was useful in drawing in a specific audience and initiating a positive feeling of nostalgia in them, which in return gave Verizon’s ad a boost in the eyes of its viewers. It is small things like this that marketing teams strive to put into in their work. Along with their superior use of marketing techniques, Verizon offers a wide variety of information about their product. According to Verizon’s official website, their new prepaid plan offers 4G LTE coverage. However, their information regarding this product varies depending on where you receive your information. Nevertheless, Verizon created a successful advertisement to make revenue for their company, and

An advertisement is a paid notice that tells people about a product or service(Advertisement). One of the biggest platforms on TV for an advertisement is the Super Bowl. It is by far the most watched TV event every year. A platform this big cost a lot of money. Super Bowl XLVII and Super Bowl XLVIII cost on average $4 million for only thirty seconds of airtime(Schwartz). Toyota used this platform to introduce the all new Prius 4 during Super Bowl 50 when they aired their commercial, The Longest Chase. This ninety second commercial cost Toyota a bunch of money but, the company believed that it was worth the price. This advertisement shows that the Hybrid group, like the Prius, are the way to go now. And the car’s power and performance are enough to turn any drive into an event worth sharing with the entire world. This Toyota commercial uses reasoning (logos) and emotion (pathos) to show why everyone should own the all new Prius 4.

Verizon set the expectations high for its competitors in the industry, but they have responded with innovations of their own. Competitors such as T-Mobile have introduced programs that eliminate the traditional two-year contract which forced Verizon to respond and create one of their own known as EDGE.

The T-mobile commercial is simply about getting more people to switch to T-mobile. After the Verizon commercial showed that T-mobile had one of the worst connections, they had to get them back somehow. They wanted to make a funny commercial, that would clearly explain their meaning. They decided to include a joke commercial, that almost everyone could understand and relate to. Their tactic was

I choose the AT&T commercial on “Texting and Driving, It Can Wait.” The commercial is of an actual text from someone who was texting and driving. The commercial is of a white screen to appear that it is a cell phone, with the last text someone either read or text and the name of the person and how they crashed. On top of the TV screen there is the text and then under it states that this is the last text that this person read before they wreaked and died on impact. All of the AT&T commercials are of real texts messages from people who were texting while driving and died as the result. This commercial AT&T put out doesn’t have the graphics, the animations or color, but it has such a powerful message it doesn’t need all that bling. This particular one that I choose has the word “yeah” and then under it says, “This is the last text message nineteen-year-old Ashely Umscheld was reading when she flipped her car and died on impact.” (10 Best Anti-Texting/Phone Campaigns, 2013) The purpose for this commercial is to get society to stop texting and driving. I picked this commercial because it is extremely important for people to understand the dangers of texting and driving.

The purpose of a commercial is to strike an emotional, ethical, or logical response from the target audience. The ad forces people to say yes or no. Not all commercials are explicitly selling a product, but the premise is still the same, like a campaign for example. I found one commercial that appeals to almost everyone. Duracell's ad about Derrick Coleman is sixty seconds of inspiring self empowerment. Throughout this essay I will dive deeper into the context of the ad, revealing underlying messages, production techniques, historical similarities, and responses from different people.

In the world of advertisement, there are more than a handful of ways to attract the users of social marketing. In the eyes of social marketing they look at this advertisement and would think twice about unlocking their cell phone. This image was created to lessen the amount of people using their cell phones while behind the wheel. This image is a car on the unlock button on iPhones and a truck on the other side. When you slide the unblock button on the cell phone it makes the car crash into the truck, as if that would happen if a cell phone was being used behind the wheel. This particular advertisement caught my eye because it is so simple but yet sends a huge message. El Colombiano creates a memorable image for young adults by using a subtle grey color with a simple design and a recognizable image for the

Since Verizon is just one of a few cellular companies dominating the industry, they need to establish an image for themselves in order

Verizon Wireless has been able to differentiate their service from other competitors by providing a high-quality service to meet customer needs.