Dropbox : A Company And The Challenges That The Company Faced As It Expanded

With recent economic crisis (2008), people globally tend to spend less of their money on travel. Regarding the hospitality industry, they would rather look for cheaper accommodation or room. With the crisis also affecting companies, business travelers are keener to find cheaper rooms or apartments to limit their changes.by offering cheap rents, AirBnB is offering an alternative solution to people and businesses, and is a good response to the crisis.

Different news outlets, social media accounts, and TV stations are constantly filling our minds with information every day. Whether we are aware of it, or not, every media source will use multiple persuading elements to create different emotions or attitudes towards the information being presented. Three documentaries are guilty of using persuasive techniques similar to various media outlets. The Dropbox, a documentary directed by Brian Ivie, explains how a controversial invention, which allows mother to anonymously drop off their unwanted babies, is impacting a small community in South Korea. Blackfish is produced by Gabriela Cowperthwaite, and it shows the harsh treatment of Orcas who live in captivity and perform shows for entertainment. Finally, in Race to Nowhere, Vicki Abeles displays how children are becoming overworked and overscheduled by their schools. Each one of these documentaries use the rhetorical tool of pathos in order to make the audience feel a sense of displeasure towards those in authority.

Although Airbnb remains privately held, its valuation of over $10 billion now exceeds that of well-established global hotel chains like Hyatt. However, for required firms, despite both facing higher marginal costs and offering less personalized products than peer-to-peer platforms, have mostly downplayed competition from platforms like Airbnb. For example, hotel executives have publicly issued largely dismissive statements regarding competitors like Airbnb, arguing that these peer-to-peer platforms are either a small niche market or that they target complementary market segments from that targeted by hotel chains. Airbnb appears to also supports this final view: according to Airbnb, “76% of Airbnb properties are outside the main hotel districts”, suggesting complementarity of their offerings. We hypothesize that stays with Airbnb serve as a substitute for certain hotel stays, and that Airbnb has a measurable and quantifiable impact on hotel revenue in affected areas. Our study explores the relationship between Airbnb and hotels in the ______ by estimating monthly hotel room revenue as a

The online marketing today has become an integral part of people’s lives. There people can buy digital products or services from a seller through companies such as Uber, Lyft, Amazon, E-bay, or Airbnb, This development in the online environment calls for new laws to regulate them. The laws reflect the needs, represent solutions to problems that people have noticed in their daily activities, and influence the society. They created within a society will work to develop it, to bring order in it, and to protect its citizens. Along with Uber and Lyft , Airbnb activities were the target of complaints by Chicago residents. In the article “Chicago May Regulate Airbnb,” by John Byrne, the author presents a huge debate about Airbnb regulation. John Byrne

Then acquiring new hosts in some countries, Airbnb learned that they can’t rely on online tactics alone. Sometimes, people need to talk, face-to-face, with a human being. And those needs can vary from culture to culture.In so doing to set a model for the lower LSM 1 – 4 area.

Hi Melissa, I agree with your analysis, I think people want to have convenience and as well as happiness. People that rent their homes are making extra money which help them to pay their bills. From the utilitarians and libertarians point of view the ban on Airbnb company is injustice. According to Rawls people in the original position should imagine their selves behind the veil of ignorance while choosing the principles and must also think of not only income and wealth but also rights, liberties, opportunities, status, and self-respect of the affected society. (Shaw, 2016, p.122-123).

Uber has offered the ride-hailing service that connects individual drivers and passengers through their smartphone app. The company has grown by adopting the aggressive strategy: subsidising rides to keep fares down while rapidly expanding into new cities. However, because of the Uber’s cheaper service that substitutes and disrupts the heavily protected taxi industry, Uber has been the center of the controversy, although it has the innovative business model that benefits consumers. The strong reactions of angry taxi drivers and upset regulators brought Uber to legitimacy issues. Uber needs to decide a strategy to overcome legitimacy issues effectively.

Although San Francisco is a flashpoint of current regulatory tug of war for various industries, especially in transportation and housing, the Airbnb and its impact has been on the minds of legislators worldwide for at least a couple of years. In December 2014, Sawatzky listed 45 government bodies that were in the process of addressing the impact of Airbnb in their communities. Sawatzky states that

For many, hotels are considered the classic travel option, and in some cases the only one. The question here is why is the hotel industry against Airbnb? The clear answer for me is money. The rules have changed since Airbnb is in the game. More and more, travelers are choosing to stay in people’s homes instead of traditional hotels and this has become a potential threat to hotels. Although Airbnb was best known as a cheaper alternative to hotels, that’s not necessarily true. For example, in Malibu Airbnb prices range between $40 for a “Cali vintage Airstream with beautiful Canyon views” and $10,000 for “Malibu modern 6bd hilltop retreat”, although there are more expensive listings (Airbnb).

This forecast is partially due to Airbnb’s efforts to diversify its business model. AirBnb has introduced AirBnb Trip which consists of AirBnb Experience and Airbnb Places. AirBnb Experience allows you to book an experience hosted by a local which ranges from sports to entertainment to food. Airbnb Places allows locals to recommend local dining spots. The introduction of Airbnb Trips hopes to lessen the impact of the growth due to rental regulations and allows Airbnb to not rely solely on accommodation leasing but the whole experience. Additionally, Airbnb’s co-founder, Brian Chesky, hopes that the Airbnb Trips will make up at least half of its revenue in the future (Overfelt, 2017). These developments helps to balance out the growth of Airbnb in countries where the regulation is tight like in Singapore. It also further boosts the growth in countries where regulation is lax like in Japan. Airbnb is also currently looking to expand into the flight booking space to create an all-in-one booking experience for their consumers, from flight booking to itinerary.

Dropbox is a downloadable application that allows users to securely sync, share and store multiple files such as photos, videos, documents and etc. from personal computers (PC) over the internet, as the article mentions. The Dropbox business was founded in April 2007 and it was in September of 2008 when it was launched to the public. Drew Houston is the co-founder and CEO of Dropbox. An interesting fact about Houston is that he was five years old when he was first presented to computer programming and startups. At this age, he was already writing software as well as testing an online game when he was 14 years old. He also started a lucrative online SAT prep business in college. Houston discovered the need for creating Dropbox in December 2006 while he waited for a bus at Boston’s South Station. Houston had planned to work on a programming job for Bit9 while on his way to Manhattan, but before proceeding to do so he realized that he left his USB flash drive in his apartment. As frustrated as he was he began to plot a solution to this pain of his. He designed a service to securely sync and share files between personal computers and smartphones which resulted in the establishment of the Dropbox.

The company introduced a brand-new concept of renting out your house for people looking for short term accommodation. The concept was a success. Today, the company operates in over 34,000 cities in 191 countries around the world. According to Fortune, Airbnb is valued at over $30 billion. In fact, Airbnb was one of the Fortune magazine 's Breakthrough Brands for the year 2017.

DropBox Inc. is a hosting file service by DropBox Inc, its headquarters are located in San Francisco, California. They were started in 2007 by two students as a startup company which created success for them immediately. They offer file synchronization, personal cloud, cloud storage, and client software. Dropbox makes it easy and quick to create a folder on their personal laptop or desktops, which DropBox synchronizes so it shows to be the same folder with the exact same information. It makes it easy to share files with other people on other computers. It doesn 't make a difference which device you are using to view it. The files which you place in this folder are accessible from many different devices such as the DropBox website and with today 's tech savvy users on your mobile apps. DropBox makes it easy to share large files with anyone even if they don 't have their own account.

For instance, Airbnb contributed to make a profit 2.5billion euros in French economy in 1 year and help to stimulate the creation of 13,300 jobs as well (Epoch times, 2014). Moreover, sharing economies provides lots of selection to customers with reasonable price. On the other hand, if people think about impact to hotel industry, integrating information mentioned in above, sharing economy especially Airbnb bring negative influence and threatening to hospitality industry. Based on research, which is focusing in USA, Airbnb showed amazing growth that $12.3billion revenue estimated by US investment bank Cowen & Company in this year which much higher compare with in 2015 (). For further statistic of growth of Airbnb please referring to appendix_. Airbnb showed 425,000 guests per night is the average rate of Airbnb and it is nearly 22% more than Hilton (PWC, 2015) and it star to over $10 billions of it valuation which exceeding global hotel chains such as Hyatt’s valuation (Hospitality Net, 2016). As Airbnb showed magnificent growth in hospitality, hotels lose approximately $450 million in direct revenues per year to Airbnb by estimated from HVS (Hospitality Net, 2016) (copy). People noticed that there are only few impact on luxury hotels and business in New York, on the other hand, Airbnb compels to decrease of 5% of budget hotel of revenue (The Economist, 2014). Referring to Vijay

The primary weakness of WTS Travel and Tourism Private Limited (WTS Travel) lies with not keeping up with the technological progress in the cultural tourism industry, its online booking services competitors like Expedia have already captured a large portion of the cultural tourism industry. Therefore, to thrive in this disruptive nature of the new economy, WTS Travel must tap on is the rising use of Airbnb (Goldman Sachs, 2016). Airbnb is a rapidly expanding peer to peer marketplace and homestay where homeowners can rent out their local homes to travelers.