Dropbox : Disrupting The Hotel Industry

With recent economic crisis (2008), people globally tend to spend less of their money on travel. Regarding the hospitality industry, they would rather look for cheaper accommodation or room. With the crisis also affecting companies, business travelers are keener to find cheaper rooms or apartments to limit their changes.by offering cheap rents, AirBnB is offering an alternative solution to people and businesses, and is a good response to the crisis.

Airbnb is a short-term leasing and renting company which turns residential houses into tourist marketplace. Critics believe that this company is running illegal hotels that are against the health and safety regulations. Therefore, in the last year Airbnb was banned in certain areas and cities.

Airbnb, Inc. operates an online community marketplace for people to list, discover, and book accommodations worldwide via online

Listing your property on a website means that it will be managed by a property management company, commonly referred to as a rental by owner. The property management company, in this case Airbnb or Vrbo, will charge a commission, usually 10 to 50% of the rental income.

Before the days of the Internet, if a family wanted to travel to a far-off, exotic locale, they would have to either find a local travel agent or call a travel agency and plan their getaway. In the 1990’s, the Internet became a staple of everyday life and began entering many homes. As the availability of the Internet increased, so did the services available to clients. With the increasing availability of the World Wide Web the travel industry found itself faced with revolutionizing changes. All of the tools that were once solely available to travel agents now became readily available to anyone with access to the Internet and a search engine. Websites quickly formed around the idea of providing consumers with quick vacation planning ideas at low costs. Getting

Today’s on-line travel market is succeeding because the companies are using a more software-centric, online business model termed “E-commerce.” This has become the popular avenue for businesses as it mirrors the ideas of mobility. The sheer amount of data available, coupled with the advanced operating systems and social media platforms, have created new possibilities for E-commerce organizations. The infrastructure of E-commerce has expanded into platforms such as peer-to-peer networking, crowd-sourcing, social websites, and mobile devices and media. E-commerce trends are findings ways to incorporate every aspect of our daily lives into an online package associated with our everyday needs (Fishbein, 2013).

To launch our business we will be partnering with Airbnb, airports, hotels, and businesses. Partnering with Airbnb will allow us to accommodate customers who are looking for a car while they are staying at their Airbnb. Knowing a car will be handy for them to use at their selected destination will allow customers to choose and pick the best place for them to stay and it can all be done easily together when partnering with Airbnb. Partnering with airports will be another way to cater to customers needs. Having airports designate a select area for RIGHTRIDE’S cars will allow traveling customers to know that they will have a car to use while they are in whichever state they are traveling to. Hotels is also another partner that can help our product

Airbnb is a short-term accommodation leasing and renting company which turns residential houses into tourist marketplace. Critics believe that this company is running illegal hotels that are against the health and safety regulations. Therefore, last year Airbnb was banned in certain areas and cities.

Different news outlets, social media accounts, and TV stations are constantly filling our minds with information every day. Whether we are aware of it, or not, every media source will use multiple persuading elements to create different emotions or attitudes towards the information being presented. Three documentaries are guilty of using persuasive techniques similar to various media outlets. The Dropbox, a documentary directed by Brian Ivie, explains how a controversial invention, which allows mother to anonymously drop off their unwanted babies, is impacting a small community in South Korea. Blackfish is produced by Gabriela Cowperthwaite, and it shows the harsh treatment of Orcas who live in captivity and perform shows for entertainment. Finally, in Race to Nowhere, Vicki Abeles displays how children are becoming overworked and overscheduled by their schools. Each one of these documentaries use the rhetorical tool of pathos in order to make the audience feel a sense of displeasure towards those in authority.

Sharing economy is a business and a service built around sharing and renting assets, where the technology has a big involvement, as it’s used as communication between the renter and the borrower. Sharing economy has its advantages and disadvantages, and Suzanne Bearne, Catharine Hamm and Mary Dejevsky are 3 writers that express their knowledge and views relating to the topic of sharing economy.

TripAdvisor is the world’s largest travel site, it enables potential customers to see other opinions before they part with their cash. TripAdvisor has over 60 million visitors per month looking through over 75 million reviews of hotels and restaurants. The site operates in 30 countries worldwide making it a powerful and unstoppable force. Tripadvisor.co.uk (2013) The next review site that even comes close to TripAdvisor is booking.com with a mere 14 million reviews per month compared to the review giant of TripAdvisor.

Technology innovations and breakthroughs have forced businesses to adapt or risk losing customers to the more agile and flexible competitors. According to Dulipovici & Vieru (2015) new technologies are moving businesses into the virtual realm. Customers are able to use a smartphone to make a purchase with a credit card and have it shipped to a location anywhere in the world. Technology has allowed hotels and airlines to install do-it-yourself kiosks to expedite reservations. This has helped these two critical service industries to streamline operations while improving service to consumers.

While such hesitancy and anxiety are understandable during the initial emergence of a disruptive technology, the multifamily industry might be better served to embrace the reality of Airbnb and the sharing economy. The potential economic benefits for both owners and residents are just too powerful, and the risk of not embracing it is

The use of ride-sharing applications has become a popular choice to travel from one destination to another. In the past, cities were dominated by the use of taxis as a means of ride choice. As technology and society has evolved, ride-share applications such as Lyft have become a dominating choice for travel. After completing a PEST and SWOT analysis, Lyft can analyze how to proceed going forward to continue its growth and success.

With multiple hotels cost can be quite high due to expenses such as food and upkeep of the hotels.