Executive Summary “Every day, on average, 4 Canadians are killed and 175 are injured in impairment-related crashes” (Canada’s Stats on Drinking and Driving, 2015). With Safe Glass in effect in bars around Canada, this number can be reduced dramatically. Safe Glass is looking to change the way people look at safety in bars, while saving Canadians every day. This product uses technology that tracks the amount of alcohol each customer in the bar has consumed. This makes it easy for the bar tender to cut someone off or find them a safe way home when they have drank too much. Safe Glass also keeps track of the contents of every customers drink. This technology stops all chances of people spiking drinks, which is a major problem in bars today. …show more content…
The primary customers are the bars themselves but Safe Glass will also advertise to the customers of bars because they are a stakeholder. By advertising to the customers of bars, bars using this product will be highly respected and deemed as safer than other bars. It is proven that customers will more likely go to a bar they feel is safer, which could increase the demand for Safe Glass. The bar industry is a continually growing market with safety becoming more and more of an issue. Safe Glass fits perfectly in this mass market by fulfilling the demand for safety in bars. Right now in bars, the only person who knows the amount of alcohol consumed by customers is the bartender and that is only by memory. Safe Glass gives bars the ability to track the amount of alcohol each customer has consumed while the other main competitors, the regular pint or shot glass have no safety features. The team of highly experienced executives at Safe Glass have the utmost confidence and commitment in the product. To enter the market Safe Glass plans to approach major bars in Ontario while starting to advertise their product to the customers of bars. This indirect and direct approach will create demand for our safety features in bars all around Ontario. In the first year of operation, Safe Glass projects that they will breakeven and make a positive profit of $94,112. Safe Glass is asking $350,000 for 40% of our company. This investment will be used to cover production costs
A DUI conviction is a permanent part of ones driving record. Even though alcohol related accidents are on the decline, statistics show that a drunk driver kills someone every forty-five minutes. More so, fifty to seventy percent of drunk drivers whose licenses are suspended continue to drive. In 2000, alcohol related crashes cost the public $114.3 billion dollars! Drunk driving carries with it serious penalties from the court system and car insurance companies. One moment of fun can turn into a lifetime of heartache and tragedy. Therefore, it is not worth the risk. Possible prevention measures and solutions are not only for the law enforcement, but for the public as well. Drunk drivers face a hardcore court system, which is intolerant of DUI. Stricter penalties such as automatic licenses revocation, mandatory jail sentencing, vehicle impounding, and licenses plate confiscating are just a few ways the judicial system is handling the DUI problem. Programs such as Mothers Against Drunk Driving and Students Against Drunk Driving have led the way to bringing awareness to society. People need to be responsible and supervise their consumption to ensure that they do not drink too much. They have a moral and a legal responsibility to make sure of this. It is always best to have a designated driver. The most effective way people can prevent driving drunk is to make a personal decision not to drink
It is a tragic truth: About 10,000 lives are lost in the United States because of drunk driving each year. Alcohol is wildly known as one of the main reasons of causing social security issue. Small amount can make people feel relaxed, but bigger amount could make them loss their coordination, get feeling of confusion and disorientation, and significantly slowed their reaction time. On average, one person dies every hour because of alcoholic traffic accident in United State. Therefore, the NTSB put out a recommendation last May that the legal blood alcohol content (BAC) level for drivers should be lowered from the current level of .08% to .05%. But for several reasons, we shouldn’t lower the
Every year, thousands of deaths occur as a result of drunk driving, and every day people are facing the consequences of irresponsible drinking. Because of the issues caused by irresponsible drinking, the US government passed the National Minimum Drinking Age Act in 1984 which raised the minimum drinking age to twenty-one to prevent drinking-related accidents and violence. Despite the intent of its passing, it was a counterproductive decision. Because of the higher age restriction, high school upperclassmen and college underclassmen see drinking as an exciting, rebellious act. Consequentially, the National Minimum Drinking Age Act resulted in an increase in dangerous and irresponsible drinking which continues to this day. Not only does the
People like to go to parties and have fun all the time and what’s a party without alcohol, right? The problem with drinking at parties, however, is that many don’t know that they have become drunk and end up driving around after they leave the party. Drunk driving is dangerous and those driving that have high blood alcohol content or concentration (BAC) increases their risk of causing or being a part of accidents such as vehicle crashes or highway injuries (“Driving,” n.d.). The article “About Drunk Driving” (n.d.) states that every 53 minutes on average, someone is killed in a drunken driving crash and every 90 seconds, someone is injured.
The first group will be tested for the effectiveness of a positive advertisement within an academic setting. The advertisement, shown in Appendix A, will be placed around the university setting where the participants will be asked to meet the researchers. The researchers will ask the students to walk around and read the many different positive advertisements while consuming one to two provided alcoholic beverages. The advertisements placed within this setting are priming the students about drinking and driving. After an hour within this
Alcohol is something that has been part of human nature for thousands of years. It has been used by means of medical, social, religious, and cultural settings (Information about Alcohol, n.d.). Alcohol is going to be a product that will be a part of our lives for many years to come, definitely past our lifetime. A problem that we see today is the use of drinking and driving. This is one of life’s more dangerous and stupid activities, but people still decide to do it. People like to push their abilities to the edge, which could end up causing death to themselves and others. When we watch the news, there always seems to be at least one crash that involved a drunk driver. You have to remember that one incident happened in our city,
In 2013, 10,076 people were killed in drunk driving incidents. Out of those people, 65% (6,515) were drivers, 27% (2,724) were passengers, and 8% (837) were non-passengers (“Drunk Driving Statistics”). Over half of those fatalities (67.1%) involved blood alcohol levels over .15% (“Drunk Driving Statistics”). The legal blood-alcohol content is .08%. Drunk driving caused 31% of deaths in car crashes in 2013 (“Drunk Driving Statistics”). In 2012, 402 people were killed by alcohol impairment in North Carolina (“Drunk Driving Statistics”). These numbers, though they seem astonishing, have been cut in half since 1991 (“Drunk Driving Statistics”). Even though the number of fatalities has been lowered, that number is not low enough. Most drunk drivers are repeat offenders. Lives are being taken because of the careless attitude of the drunk drivers. Drunk driving is selfish; those who commit this crime do not think about the extreme consequences of their actions. In North America it is estimated that 1-5 drivers has been drinking and 1 in 10 is legally impaired on any Friday or Saturday night (Root). Many groups, including MADD (Mothers Against Drunk Driving), are fighting to stop drunk driving. Unfortunately, drunk driving cannot be stopped. People will always commit this heinous crime. The numbers may go down, but unfortunately there will always be a number. The only way to continually decrease the amount of lives lost is to increase punishments for drunk driving.
In developing the concept for the product, we thought of many factors that effect alcohol drinkers of all kinds (of legal age, of course). We were going to provide a service to all those drinkers who love to sit back at home and drink bar quality beverages without trying to make it themselves. It would be less time consuming because someone will be making it for you. All drink makers will be licensed bartenders with certificates posted. The menu will attract to college, older adults, and even newly turned 21 year-olds who want to try different kinds of beverages. The store will have an in-store menu with take home menus available.
Drinking and driving is one of the biggest social issues for teens across the United States. Getting behind the wheel of a vehicle after consuming alcohol is a very dangerous thing no matter what age you are. However, teens do not think about the consequences of drinking and driving until it is already too late. Many things contribute to this growing problem of teen drinking and driving. First, there is a lack of education about drinking and driving in schools today. Next, peer pressure is difficult for many teens to resist. Finally, the access that teens have to alcohol and to vehicles is not monitored. According to blah blah study, 000% of high school students admit
“Have one drink for the road” was, until recently, a commonly used phrase in American culture. It has only been within the past 20 years that as a nation, we have begun to recognize the dangers associated with drunk driving (Sutton 463). According to the National Highway Traffic Safety Administration, this year 519,000 people, or one person per minute, will be injured in alcohol-related accidents. 10,839 people will die in drunk-driving crashes this year – that is one death every 50 minutes. The heartbreaking part is, every injury and lost life due to driving after drinking can be prevented. Drinking while driving “accidents” are not merely “accidents.” Getting in a vehicle after consuming alcohol, which severely affects the function of
PepsiCo has the potential to encourage consumers into drinking water and eating healthier snacks that they promote. Bottled water is rising and it is a healthy substitute to sugared drinks. Restaurants, clubs and venues are using their beverage to make special drinks. This is where alcohol industries gains more profit to their company. However, with the ability to adjust customer’s demands with new and appealing products it can dominate to success.
Alcohol in large doses can be very detrimental to not only the user but to people around him/her. For example, if a man was to go to a club and drink a lot of alcohol, in which his body cannot withhold; his heavy intakes will lead to dizziness, vomiting, and impaired breathing and in extreme cases, unconsciousness and coma that can lead to death. According to Caron, underage drinking is a leading public health problem in the United States. Each year, approximately 5,000 young people under the age of 21 die as a result of drinking: 1,900 from motor vehicle accidents, 1,600 from homicides, 300 from suicides, and hundreds from other injuries such as falls, burns, and drowning. This shows that anyone on the road near an intoxicated driver is in grave danger as they can be killed or badly injured in an instant as the drunk driver has slight control over anything they are doing. Many reckless kills have been made by drunken drivers/people over the years resulting in many families to pay the price of losing a family member for no relevant reason at all but making alcohol increase death rates that could be provoked by intruding prohibition.
Approximately one million people are injured in alcohol-related traffic crashes every year and young people, ages 16 to 24 are involved in 28% of those alcohol-related driving accidents, although they make up only 14% of the U.S. population. On any given weekend evening, one in 10 drivers on America's roads has been drinking and according to the latest statistics, in a family of five the prospect of you or someone in your family being involved in an alcohol-related motor vehicle accident in their lifetime, is an astounding 200 percent. That's a lot of tragic, meaningless deaths that could actually have been avoided.
If you drink and drive, you are not only a danger to yourself but also to your passenger, other road users and pedestrians. In fact, every 30 minutes, someone in this country dies in alcohol-related crash. Every 30 minutes! And last year alone more than one million people are injured in
Another drinking related activity that is deadly is drunk driving. Drinking and driving kills someone every fifty-three minutes. Every fifty-three minutes a mother and father loses their child because of an alcohol related accident. Every ninety seconds alone someone is injured. These deaths and injuries could be easily prevented if people would think before acting. If people would give up their keys or find a designated driver 10,000 people a year wouldn’t lose their lives. Drinking and driving takes the lives of many innocent woman, children, and men.