1. What is the main problem that the campaign is addressing?
Many people are still driving under the influence of alcohol, which is leading to a high rate of motor vehicle traffic fatalities in the United States.
2. What is the evidence given to support that this is a problem?
According to the Ad Council, traffic statistic showed that in early 1980, 50% of all motor vehicle traffic death in the United States was caused by alcohol-impaired driving. The Ad council launched their first advertising campaign entitled “Friends Don’t let Friends Drive Drunk”, which decreased alcohol-impaired fatalities from about 21,000 to 12,500 between 1982 and 1999. In 2000, alcohol-related crashes started rising again despite these successes. The statistic shows that 60% of alcohol-related accidents is caused by young drivers aged 21-34. In the United States, drunk driving was one of the most crimes in 2005 causing one death every 45minutes. In 2012, drunk driving killed more than 10,322 people in highway crashes. 3. What is the main product (i.e., the main behavior) that the campaign is promoting?
This advertising campaign aimed to reduce drinking driving fatality in the United States
4. What is the evidence given that this behavior will help with the identified problem?
This advertising campaign shrink the change by creating a page on the web page to sign for a pledge that they will nor drive while buzzed. They have also posted an image on the web site showing police pulling over
Drinking and driving is said to be the primary contributor to automotive related deaths. “By law, a driver is considered to be impaired by alcohol if his or her blood alcohol content is 0.08 percent or higher” (Holzmueller). As a matter of fact, “in 2010, about 86 percent of all fatalities alcohol-involved crashes were in cases where a driver or pedestrian had a BAC of .08 or higher” (“The Economic and Societal Impact of Motor Vehicle Crashes, 2010” 147). Laws and penalties have been created and applied in recent years that make it more difficult to get away with drinking and driving. If drivers are charged with alcohol-impaired driving, “they face suspension or revocation of their license” (Holzmueller).
In the instance of drunk driving, the actions of the drunk driver are related to the safety of the drivers within their proximity and therefore affects not only the driver but others as well. Our previous moral experiences allow us to determine what the intentions of the drunk driver might be. Some drivers may choose to drive under the influence of alcohol because they have had an emergency that requires them to be at a certain place and they do not have the means to reach to their destination except for driving themselves. In this case, the context becomes complicated and intricate. However, if the driver is risking his own and other drivers’ safety, it becomes clear that their intentions are based on nonchalance and disregard for others.
Driving under the influence has affected many people's lives and families. Today I would like to talk to you about the problems of drinking and driving, and why it is a concern for all of us. Driving under the influence is one of the most common and dangerous situations you can put yourself or someone else in. The fact is that drinking and driving is a huge deal and can leave a long trail of broken dreams and hearts. If you drink and drive, not only are you putting yourself at risk, but your passengers and the pedestrians outside of your vehicle. According to the most recent statistics by the National Commission Against Drunk Driving states that 17,000 Americans die each year in alcohol- related traffic crashes and 600,000 Americans
Drunk driving is an issue that effects many people across our nation. People do not realize the affects alcohol can have on the body and mind that slow decision making while driving. This issue begins in the home. Children see their parents, or other adults figures, have a beer or a cocktail and get in the car. Thus, making it seem like it is acceptable to drink and drive. “One in three people will be involved in an alcohol-related crash in their lifetime” (MADD).
The facts are plain and simple, that alcohol and driving do not mix. About three in every ten Americans will be involved in an alcohol related crash at some time in their lives. Every single injury and death caused by drunk driving is totally preventable. To curb this national travesty, concerned Americans need to examine the problems, the effects, and the solutions to drunk driving. First of all, America has had a problem with drunk driving since Ford perfected the assembly line. Alcoholism is a problem in and of itself, but combined with driving can have a wide range of effects. The consequences of this reckless behavior can include a first time DUI or licenses suspension; a small fender bender, or worst of all a deadly crash. Most
Although there are many commercials, ads, documentaries, seminars, etc. on the reasons why people should never drink and drive, you would be surprised how many people still get behind the wheel after having had more than just a drink or two. We might not realize it but every day, about 28 people in the United States die in car crashes that involve a drunk driver. This equals to one death every 51 minutes! It’s so sad because these statistics could be way better if people had a well thought out plan prior to going out drinking. There has been research found relating to Drinking and Driving Behaviors since this topic is now becoming more of an issue in this generation than it was in the past. For instance, Schell, Chan, and Morral (2006), found that some people who have a DUI record tend to have pretty high expectations of themselves even after having some drinks in their system (e.g., “I feel more relaxed when drinking"), so with that being said those people with higher confidence were the ones more likely to be engaged in drinking and driving activity. While intoxicated, we often don’t consider any negative consequences that can happen to us but as you’ll see on the news, on social media, in the newspapers, etc. driving while under the influence can be very dangerous and even fatal.
We’ve all heard the phrase don’t drink and drive but how many people listen to this common sense. According to a statistic taken by the Century Council, 31 percent of car fatalities involved alcohol in 2013. Around fifty thousand claims of alcohol overdose is reported annually, what is seen as a social drink or a good times drink is
Every 51 minutes in America, someone is killed in a drunk driving crash. A dangerous issue facing society today is the problem of teen drinking and driving. Currently an approximate of 10,076 people die in drunk driving crashes per year. If positive progress to ceasing this act does not happen, teens will continue to drink and drive putting everybody on the road at risk. Teens who drink and drive put everyone on the road at risk, causing serious crashes that could be preventable.
Driving under the influence of alcohol has been a major issue in America, spanning all the way back to more than 50 years ago (Raymond). Many accidents are caused from drinking and driving yearly, resulting in thousands of deaths and injuries involving innocent people. When alcohol is mixed with driving a motor vehicle, there are no limits to who may be at risk. This means that drunk driving has been harming, hurting and killing many innocent people in America. Over the years I have witnessed many aftermaths of drunk driving accidents and have heard of multiple accidents resulting from alcohol use involving people I know, and people I do not know. Sometimes, in accidents like these, all parties involved may walk away from the accident with
In 2013, 10,076 people were killed in drunk driving incidents. Out of those people, 65% (6,515) were drivers, 27% (2,724) were passengers, and 8% (837) were non-passengers (“Drunk Driving Statistics”). Over half of those fatalities (67.1%) involved blood alcohol levels over .15% (“Drunk Driving Statistics”). The legal blood-alcohol content is .08%. Drunk driving caused 31% of deaths in car crashes in 2013 (“Drunk Driving Statistics”). In 2012, 402 people were killed by alcohol impairment in North Carolina (“Drunk Driving Statistics”). These numbers, though they seem astonishing, have been cut in half since 1991 (“Drunk Driving Statistics”). Even though the number of fatalities has been lowered, that number is not low enough. Most drunk drivers are repeat offenders. Lives are being taken because of the careless attitude of the drunk drivers. Drunk driving is selfish; those who commit this crime do not think about the extreme consequences of their actions. In North America it is estimated that 1-5 drivers has been drinking and 1 in 10 is legally impaired on any Friday or Saturday night (Root). Many groups, including MADD (Mothers Against Drunk Driving), are fighting to stop drunk driving. Unfortunately, drunk driving cannot be stopped. People will always commit this heinous crime. The numbers may go down, but unfortunately there will always be a number. The only way to continually decrease the amount of lives lost is to increase punishments for drunk driving.
The sobering fact is drivers under the age of 21 are responsible for 17% of fatal alcohol related accidents, even though they represent only 10% of licensed drivers (Stim, R. Teen Drunk Driving: The Sobering Facts of Underage DUIs (n.d.). There are approximately 2000 deaths associated with under aged drinking and according to the blood alcohol content of the victims, the main contributing factor is binge drinking, averaging 5 times the legal limit. Research has also shown that more times than not, the underage drunk driving is not wearing seat belts, increasing the chances of a fatal accident. They have found that this # is 74% of the population of drunk drivers involved in fatal
Drunk driving is an epidemic that continues to have severe and life threatening consequences for those involved, if we simply take a few steps against drunk driving we can help decrease this epidemic.
A lot of people do not take drinking and driving serious because they take they can make it home safe, but really they either get in wrecks or pulled over before ever making it home. “In 1996 there were 17,126 alcohol-related traffic fatalities, representing 41% of all traffic fatalities that year. In addition, more than 321,000 persons were injured in crashes where police reported the presence of alcohol involvement.¨ ()
Approximately one million people are injured in alcohol-related traffic crashes every year and young people, ages 16 to 24 are involved in 28% of those alcohol-related driving accidents, although they make up only 14% of the U.S. population. On any given weekend evening, one in 10 drivers on America's roads has been drinking and according to the latest statistics, in a family of five the prospect of you or someone in your family being involved in an alcohol-related motor vehicle accident in their lifetime, is an astounding 200 percent. That's a lot of tragic, meaningless deaths that could actually have been avoided.
Driving under the influence of alcohol has been a problem for generations, and it’s a major problem throughout most of the world. I believe it is becoming more of a problem due to the