Drybulk Shipping - Strategic Analysis

3414 Words Jun 24th, 2010 14 Pages
Drybulk Shipping – Strategic Analysis
By Hilmi Armoush HA519

Table of Contents

Executive Summary 2
Macroeconomic Drivers 3
PESTEL Analysis 3
Key Drivers 4
Critical Uncertainties 4
Future Scenarios 6
Sailing in the Dark 6
Imbalance Seas 6
The Greener Wins 7
Sea Marathon 8
Competitive Analyses – Drybulk Shipping 8
Market Outlook 8
Porter Five Forces Model 9 Entry Barriers 9 Threat of Substitutes 10 Bargaining Power of Buyers 10 Bargaining Power of Suppliers 10 Rivalry between Established Competitions 10
Strategic Views 11
Key Success Factors 11
Strategic Management 11
Conclusion 12
References 13

Executive Summary
In 2008, the global economic crises had a strong impact on the maritime market. A drastic
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The development of seaborne trade affects the productivity and efficiency of drybulk fleet.Depending on banks’ lending policies, interest rates and shipbuilding capacity will determine the international trade and the degree in which barriers to entry may become. | Social | The demographic growth in Asia requires intensive infrastructure projects, availability of food and water, and jobs. This requires importation of raw materials, steel and energy.Compared to Developed countries where trade and consumption by aged population is relatively less. | Technological | The shift of technologies from exporting to importing countries, or vice versa affects the seaborne trade. New green technologies could also be costly on many industries. In shipping any new technological efficient solutions or safety equipments may decrease threat of entry and buyers’ bargaining power. | Environmental | A possibility for some ports to be severely damaged by extreme weather and sea levels may affect the supply of ships, whereas, ice melting could create new navigational routes which could change seaborne trade. Climate change and extreme weather could also affect many industries and affect international growth. | Legal | An agreement on the “carriage of goods by sea” such as Rotterdam Rules may unify law
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