Dual Pane Company, founded in 2001 by John Grayson, is based on a machine he created. The machine could remove windows from their frames without destroying the wooden panes known as muntins and mullions. John and his wife Elizabeth are the owners of the company, as well as its only employees. He does the actual installation of windows, while she takes care of all the financial aspects of the company. The Dual Pane Company generally focuses its business in the residential market of the Boston area.
Strengths and Weaknesses of John Grayson
John Grayson has one of the most important qualifications of becoming a successful entrepreneur: experience. With 15 years of experience in the home restoration business, John knows a great deal about
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If John goes the large business route, he will be able to raise the franchising cost. This move would really get Dual Pane’s name out there, but there would also be a bigger risk. The quality that Dual Pane has worked so hard to achieve could potentially be compromised by these larger businesses. It would also be more difficult to successfully pitch this idea to a huge company and persuade them to heavily invest in something that would seem small-scale to them.
On the other hand, if he markets to small businesses, Dual Pane will more easily be able to keep its reputation as a quality restoration business. The company likely would not get national recognition, but it would be easier to franchise to individuals. It would also be easier to manage the relationships between the franchisor and the franchisees. The main downside to this alternative is the fact that John would have to charge a much lower price to these franchisees.
Decision
In order to keep its reputation of a small, quality business, Dual Pane will franchise to individuals in the Massachusetts area. This will, of course, mean that Grayson will have to charge a lower price for this franchising opportunity, but he will also be able to keep his original vision of being all about quality. This alternative is much less risky than marketing to large businesses and with the uniqueness of this machine Dual Pane is practically guaranteed to be a success.
Implementation
John Grayson
When evaluating the benefits of each business, it is important to consider the size of each business. As an example, both sole proprietorships and partnerships are relatively small in size and may perhaps provide more personalized service to each of their clients. In many businesses, customers appreciate personalized service and may in turn hire small businesses for that service. On the other hand, a larger business, like McDonald’s, typically is composed of more resources and may offer the prospective customer a lower price.
If the companies share the market both the companies will have additional sales lower than the break-even sales resulting income lower than their current income. In such a case Steady will suffer far more losses. Low variable costs and hence lower contribution margins of Swing make the company more profitable in comparison to Steady for the sales of additional units. Since the market cannot be segmented, I would advise Swing to reduce its price and enter the market to acquire 40% additional sales. Steady should overlook the new market and continue selling to the current market without changing its price.
The company is the corporation’s question mark performer and has the potential of becoming a star performer given the limited competition in the market. The company has the advantage of the parent corporation’s 25-year-old positive reputation as a local family owned business known for the quality of their products.
We 're higher than many of the "majors", but we still are cheaper than the "niche" products like the Rainbow. We have a quality product; we need to keep our quality high. The trouble is, the customer just doesn 't know it. Salespeople on the retail floor are not knowledgeable enough to sell our quality products. We need to communicate our story to the customer. I 'd like to have enough of an advertising budget to get our story out for once. Telling our story won 't be easy. I 've got two proposals, one for $1.5 million which should achieve the reach and frequency needed for re-establishing our quality image. The other is a "bare-bones" program that will sacrifice national coverage to make sure that sufficient frequency is obtained in the top markets. If the results are as good as I think they will be, we should have little trouble getting the rest of the budget next year.
Panera Bread offers franchising opportunities to facilitate its expansion. The company has a highly selective process and requires franchisees to
In any case, those variables may not be the same later in view of two reasons: the first is that the client’s needs and requests may not be the same later or whatever is engaging for client today may not be the same later. The second one is that there is an immense plausibility that contender with additional qualities and item and administration offerings may rise in the commercial center driving Panera Bread and supplanting it from its one of a kind market portions.
1b) What advantages are there to not franchise the restaurants? Do you think they ought to franchise restaurants down the road? What advantage would that be for the company?
Daymond John once said, “If you don’t educate yourself, you’ll never get out of the starting block because you’ll spend all your money making foolish decisions”. There is no better way to educate yourself other than reading the story of a man who built something out of nothing. Daymond John’s The Power of Broke is an inspirational book focused on his own and others trek to financial stability. This book speaks about aspiring entrepreneurs with exotic ideas who just simply did not have the capital to begin their own full fledged business.
With the acceptance of this offer, the capital from private label business will be around twenty five percent, and twenty five percent of Johnsonville’s sales will be from the Palmer offer. Originally, the plan created by a team of line workers and others from Johnsonville Sausage Company was capital from private label business could not exceed fifteen percent due to the face that it will compete with the capital from the rest of the business (Roberts, 1993, p. 14). In order to resolve this issue, Stayer needs to regroup with that specific team that originally created this plan. When doing this, the team must collectively find ways and
The owner of Hansson Private Label (HPL) must determine whether or not to accept an aggressive expansion project that would preclude the company from pursuing any alternative investment opportunities for several years. The investment, if successful, would offer numerous benefits to the company, capturing greater market share, strengthening relationships with major customers, crowding out competition and increasing firm value. Nonetheless, the decision carries significant risks and could lead to a substantial decline in firm value, if not bankruptcy, should any number of variables prove unfavorable to HPL. Moreover, the project relies heavily on a contract with a single large
Pelarsen Windows is in its third generation, founded initially in 1922 by Gunnar Pelarsen and now run by granddaughter and CEO Ingrid Pelarsen. The 1990s was an era of craftsmanship. One of the noted success factors for Pelarsen Windows at the time was its transition from craft to mass production. Pelarsen was a mover in streamlining the windows manufacturing process by standardizing the various components, allowing windows to be assembled in larger volumes and at remote locations. Another one of its key success factors was its innovative products such as insulated glass, solar heating and cooling, and energy efficient windows. Due to its innovative capabilities, Pelarsen Windows
Hansson Private Label (HPL) is a manufacturer of products such as soap, shampoo, mouthwash, shaving cream, sunscreen and other personal care products. Its mission is to be a leading provider of high-quality private label personal care products to America’s leading retailers. The main topic of this paper is to evaluate a new investment of 50 million for a private label manufacturing proposal by a key partner. This will increase debt but bring new customers and new opportunities. However it also brings risks to lose some existing customers on the long run. The project mainly spans in 3 years. So Hansson is evaluating the return on
I think the current instruction is okay. The manufacturer suggests that if the double chamber is used as a single chamber an extensive patient education is necessary; since the decrease rate will make the volume go down slower and when this happens patients tend to the pump is faulty. However, you raised an important issue, I think have both buttons might create a safety issue when patients are discharged with the pump. it may be best to make the only rate on the 400 ml record -4ml/hr, in that case, if a physician requires a 4ml/hr rate they will select the duo chamber record, on the order hand if the 2ml/hr rate is required they will select 100ml chambers’ record.
fastest growing areas in franchising. Numerous systems are learning that they’re significantly more effective in presenting their products and services to the public when they do so in association with another brand.
Niche markets are an attractive opportunity available to small businesses that are forced to compete against the scale economies that larger competitors are able to achieve (Kotler, 2012). The choice to pursue a niche marketing strategy will not guarantee success, and, similar to any business decision, requires critical assessment. Fenix entrepreneurs had a bold vision of where they wanted the company to go. Utilizing local market, external resources and knowledge gained from working in the manufacturing and retailing industries the company was able to be successful.