Ducati

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MARCH 9, 2015

ANTHONY J. MAYO
MICHAEL J. ROBERTS

Caroline Regis at Excel Systems
It was Friday, June 13, 2014, and it felt like an unlucky day for Caroline Regis. As she turned off the lights in her office and headed to the company’s parking lot, she wondered if this was her final day at
Excel Systems. Regis, vice president of manufacturing, was embroiled in a controversy with some of her colleagues and superiors at Excel Systems, which had recently acquired a rival company, Gemini
Systems. Gemini’s CEO, Roger Dreanan, had become CEO at Excel. Dreanan wanted Excel to adopt
Gemini’s approach of outsourcing manufacturing because Gemini’s vice president for supply chain management, Margaret Ogilvie, had used this model to
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Whitney described his vision:
“Imagine a scale that uploads your weight, analyzes weight trends, and compares it to all of your friends. That is a much better environment for creating an incentive to diet and lose weight, if that is what you are trying to do. Or, the ankle bracelet that monitors your running, logs the data, tracks your
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HBS Senior Lecturer Anthony J. Mayo and former Senior Lecturer Michael J. Roberts prepared this case solely as a basis for class discussion and not as an endorsement, a source of primary data, or an illustration of effective or ineffective management. Although based on real events and despite occasional references to actual companies, this case is fictitious, and any resemblance to actual persons or entities is coincidental.
Copyright © 2015 President and Fellows of Harvard College. To order copies or request permission to reproduce materials, call 1-800-545-7685, write Harvard Business Publishing, Boston, MA 02163, or go to http://www.hbsp.harvard.edu. This publication may not be digitized, photocopied, or otherwise reproduced, posted, or transmitted, without the permission of Harvard Business School.

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