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Ducks Unlimited Essay

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Ducks Unlimited is a North American non-profit organization that conserves wetlands and associated habitats for waterfowl, other wildlife and people. Ducks Unlimited was formed during the Great Depression when a group of conservation-minded waterfowlers saw a decrease in waterfowl populations. As an employee of Ducks Unlimited Canada (DUC), I have a strong understanding of the company, and I will be analyzing the site of DUC’s sister organization – Ducks Unlimited Inc. (DUI).

Rhetorical Design

DUI’s primary audience is its supporters, which includes members and volunteers who already donate. In the U.S., these supporters are mainly waterfowl hunters and people who have an invested interest in wetlands, waterfowl and other wildlife. …show more content…

Interface Design

The navigation structure of the site is broken into blocks and is very clear. Being broken up this way makes it easy to see the different sections instead of everything blending together without clear dividers. The only criticism would be that there seems to be a great deal of links, which could cause viewers to feel overwhelmed by the options. The navigation bar banner and the side navigation bar are strongly apparent on each page making it easy to go back and forth between pages. The back-to-home button sits under the Ducks Unlimited logo in the top left-hand corner of the page, but it does not stand out. It should be more prominent on the page or highlighted better so the user can see how to get back to the home page from any page within the site.

The site does include the basic document elements of who, what, when and where and these elements are very helpful. Having current news releases and content that is dated helps the site remain relevant and the user gets the sense that the website is updated regularly and that the content is fairly timely. The “Contact Us” link is also apparent more than once throughout the home page and subsequent pages, making DUI accessible to the user.

Page Design

Enterprise web identity can be used to analyze the DUI site. The design and content of the site does not lead the users to believe that the organization is anything but what they really are. The entire site also uses consistent

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