Dunkin Case

• Net profit margin has been negative and no major patterns over the 9 year period on net profit since the trend of the industry is based mostly on economic factors, and whether or not they secure contracts. Due to high percentage of COGS they are only left with a net profit of $980 or

There are two noticeable dips in the net income in the 4th and the 7th period. The dip in the 4th time period is because of the introduction of a new product called “Allround+” which is a 4-hour liquid cold medicine for the children and the dip in the 7th period is because of the introduction of another new product called “Allright” which is a 4-hour allergy capsule. Whenever, new products are introduced a lot of money is invested in marketing and promoting the new products to encourage or boost the sales of the product. This process increases the expenses of the products and erects a higher threshold for the company to reach to, to make a profit. Hence, it is normal when the net income dips during the introduction of new products in the market.

Once Job Analysis is complete, the next step is to define the responsibilities of the candidate to meet the needs of the position. Job description is basically a list of the tasks required of the employee holding the particular position defined in the job analysis. A Complete job description will include level of responsibility and the expected outcome. Once these attributes are defined and documented, finding the ideal candidate will become easier and more precise.

The return on shareholders’ fund, capital employed, total assets all have gone down during this period. The ability of the company to pay its short term debt hasn’t varied much, but the administrative expenses have gone up by a very large amount.

Some of the significant changes I found on the income sheet were revenue which decreased by 8 million dollars in 2015 compared to 2014. SG&A expenses increased by .9% for the year. How-ever gross profit decreased by .3% in 2015. Also net income for the year decreased by -2.5% per-cent.

During the last two quarters of 1999-2000, the company has experienced increasing revenues but profit margin contraction. There is insufficient information disclosure in the financials to source the driving factor. However, the largest driver of sales is through its distributors and Bonny Doon’s EuroDoon products (Figure 2). From a P/L standpoint, we believe that the margin fluctuations can be ignored, with a view of focusing on strategic initiatives to maximize revenue and the quantity sold.

The company reported a loss in net revenue for FY2015 was 19.1 million compared to FY2014 which was 19.2 million. Following the decline in revenue net income

So while the company increased its net income, it has done so with diminishing profit margins.

Each of the individual components have been previously discussed, but it is interesting to compare them together to see how three of the most important aspects of the business have changed over time. Specifically it is worth noting that Profit Margin has increased significantly every year since 2000. What this means is that Krispy Kreme has gotten better every year at turning each sale dollar into net income.

Beverages within the Dunkin’ Donuts stores are responsible for about 60% of its overall revenue, making this item critical to the store’s consumer market. Doughnuts represent the remaining portion of revenue and continue to be the foundation of the industry retaining customers even though these sales represent a smaller portion

The Net Profit Margin in 2012 was 10.5% while in 2013 it was 66.6%. This increase in the Net Profit Margin can be attributed to the increase in net profits after taxes despite the fact that there was a slight decrease in revenues.

Research showed that 54% of the Americans over the age of 18 drink coffee everyday and 62% of the regular coffee was purchased from a coffee shop, rather than homemade. For corporation coffee house chain, Dunkin’ Donuts is developing very well in home base country and has its chains everywhere including Asia. That is why it is chosen to study within this industry for its financial performance.

Operating profit margin figures in the table above show the return from net sales[13]. However profit margin ratios are high enough for the 3 years, there is a fall from 12.86% to 11.26% during 2011-12. Sales revenue increases with a higher rate than gross profit so there is a poor

The company under analysis in this report is Dunkin Donuts. The brand of Dunkin Donuts originated in 1950 when Bill Rosenberg opened the very first outlet in Massachusetts, USA. Today Dunkin' Donuts is the world's leading baked goods and coffee chain, serving more than 3 million customers per day worldwide. It sells about 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast, sandwiches, subs and other baked goods. Dunkin Donuts is a subsidiary company of Dunkin Brands Inc that owns companies like Dunkin Donuts, Baskin Robins etc. Dunkin Donuts is a multinational company with its presence in more than 32 nations. By the end of 2011, there were 10,083 Dunkin' Donuts stores worldwide that included 7,015 franchised restaurants in the United States of America and 3,068 international outlets in more than 32 countries across the globe employing more than 9000 people. According to the financial report published by Dunkin Brands Inc, the parent company of Dunkin Donuts the net sales worldwide totaled up to $8.77 billion, up 5.2 percent from the previous year and the Net income for the year was $108.3 million, up 214.5 percent as reported by the company.

In other words, Dunkin’ Donuts target audience and market are aimed to males and females from age groups 18- 45. DD taking market are middle class consumers. As we can see in figure 3. DD uses figures resembling everyday hard working customer, doing a daily activities like running, moving, painting, teaching, shopping, teaching, and jumping. In figure 4, we can see a great advertisement by DD, promoting that America needs a cup of coffee in order to move or start your day. Consumers can see these ads that are located in train stations, bus stops, gas stations, billboards, malls and all over their DD retail locations.