Dunkin Donuts

In the city of Boston, Starbucks has over three dozen branches, Dunkin’ Donuts has 14, and both chains have thousands of stores all over the world. Yet some customers may not know how dirty their favorite cafés are.

When it comes to the consumption of coffee and donuts, I wonder to myself who does the best job at doing so at a reasonable price and who has the most benefits. That is when I decided that I was to put Dunkin’ Donuts and Krispy Kreme side-by-side to see who would be the best in the modern marketing world. In order to do this, I will be discussing the four P’s to differentiate the companies and use other material that was discussed in class. When I started to write this report; my original plan was to use Dunkin’ Donuts and Starbucks to determine which would be better, however these companies are far from comparison and I chose a company that would be more similar in products and service, with that company being Krispy Kreme Doughnuts.

Another Dunkin’ Donuts is coming to Chapel Hill, but the news doesn’t taste as sweet – knowing that it’s a global chain.

All began in 1946 as “Open Kettle” in Quincy Massachusetts. A few years after the founder changed the company’s name for “Kettle Donut” in 1949. Not until 1960 when corporate renamed America’s largest retailer of coffee for “Dunkin’ Donuts” (DD). It took more than 15 years until the DD first logo was introduced using a hot pink color and a bright color orange. Not only Dunkin’ Donuts has been the best coffee in America for the past 55 years, but as well around the world; with a total of 10,858 Dunkin’ Donuts retail locations in United Stated and other countries in

Research showed that 54% of the Americans over the age of 18 drink coffee everyday and 62% of the regular coffee was purchased from a coffee shop, rather than homemade. For corporation coffee house chain, Dunkin’ Donuts is developing very well in home base country and has its chains everywhere including Asia. That is why it is chosen to study within this industry for its financial performance.

Dunkin Donuts is one of today’s best and biggest global coffeehouses. Bill Rosenberg had a rough childhood. His parents lost their store during the Great Depression, which led Bill Rosenberg to drop out of middle school and get a job. Investing $5,000 after War War II he started his own company of catering trucks delivering various foods including coffee and donuts to factory workers. Which was called Industrial Luncheon Services. 1948 Bill Rosenberg opens donut restaurant “Open Kettle” on Southern Artery in Quincy, Massachusetts. 1950 “Open Kettle” name changed to Dunkin’ Donuts. In 1950, Bill Rosenberg opened the first Dunkin ' Donuts shop in Quincy, Massachusetts. Dunkin ' Donuts licensed the first of many franchises in 1955. In 1978

Dunkin’ Donuts was established by Bill Rosenberg in 1950 in Quincy, MA. Dunkin’ Donuts started license franchises in 1955. It is the world’s leading baked goods and coffee chains serving more than 3 million customers per day. Dunkin’ Donut sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches, and baked goods. At the end of 2010, there were 9,760 franchises all over the

The economic outlook for Dunkin Donuts Brand (DNKN) which it governs Dunkin Donuts and Baskin-Robins has consistently led the industry in operating margin. Which, operates by reducing costs of goods sold by neutralizing to store managers and it will be able to leverage economies of scale via its consolidated manufacturing locations. Dunkin Donuts can keep up pace with its high margins parallel to the industry.

Dunkin' Donuts is the number one retailer of hot regular coffee-by-the-cup in America, selling 2.7 million cups a day, nearly one billion cups a year. Dunkin' Donuts has more than 7,200 restaurants in 30 countries worldwide. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc1. Despite what the name of the company suggests, Dunkin’ Donuts’ major revenue generator is beverage sales which accounts for approximately 70%, as compared to donuts that generate only 14% of the sales2.

The five new Dunkin’ Donut locations will continue to operate under the same organization design that has proven to work for Dunkin’ Donuts. Each one of the five stores will operate as Machine Bureaucracies under a Divisional Structure. This new franchise will continue as other Dunkin’ Donut stores have done, running on a foundation of coffee and donuts.

Starting in the spring of 2016, Dunkin’ Donuts will be offering a new version of their coffee. This new product will be iced coffee in a can in the plain, mocha and vanilla flavors. These products will be available in local grocery stores at competitive prices. The plan is to use a penetration strategy to enter the market and obtain customers currently purchasing Starbucks products. There will be different marketing communications available to use such as television, internet and print. As the target market uses technology on a day-to-day basis, internet and television media will be utilized to its maximum potential. It will be

Our campaign with Dunkin’ Donuts sets out to re-brand the company, reflective of a company that 's expanding. The campaign allots $35,000,000 for the course of a calendar year, specifically January 1, 2007 through December 31, 2007. Our goal is to generate more revenue and claim more market share in the coffee house sector. We feel this can be attained by a vigorous national campaign. This campaign will entail

Major competitors are Starbucks, Honey Dew Donuts and Krispy Kreme Donuts abroad and majorly Mad over Donuts and Café Coffee Day in India.

A company does not simply become successful overnight. A strong business works like a car. All parts must function correctly in order for the whole car to run. Dunkin Donuts has the money, materials, exposure, and loyal customer base to make their business a successful one. Public relations plays a vast role in making a business successful. In order for customers to be attracted to a business, they must feel like they are making a wise investment, and enjoy their product. Dunkin Donuts goes the extra mile to prove that their products are exceptional.

La falta de estrategia a nivel empresarial ha traído como consecuencia una reducción del crecimiento de ventas y por tanto una falta de rentabilidad.