Dunkin' Donuts Hypothetical Marketing Strategy Case

1330 Words6 Pages
Dunkin’ Donuts was first established in 1950, in Quincy, Massachusetts, by William Rosenberg. Over the years the company expanded and now is the largest coffee and baked goods chain in the world. They serve over 5,500 retail outlets; selling more than 4 million doughnuts and 2.7 million cups of coffee daily! Dunkin’ Donuts are famous for their many varieties of doughnuts and their wide range of bakery products - muffins, bagels and munchkins® donut hole treats. Their products are represented by more than 6,590 worldwide points of distribution, including approximately 4,815 units in the United States alone. History of Dunkin’ Donuts 1946: Bill Rosenberg invests $5,000, forms Industrial Luncheon Services. 1948: Bill Rosenberg opens…show more content…
2. Analyzing The Internal and External Environment (SWOT Analysis) a. Strengths: Dunkin’ Donuts is very popular in its industry and has established a powerful brand and image through its efficient operations, low prices and the wide range of high quality products it offers. Moreover, the company experiences economies of scale as it has many operations worldwide. In addition they have significant bargaining power against their suppliers due to the experience they obtained and the support they acquire from Allied Domecq, one of the strongest companies in the market. b. Weaknesses: Dunkin’ Donuts considers themselves as a retailer, for that reason, they are not well-equipped to produce the bagels themselves. They rely on outsourcing- this can have its drawbacks as they become too dependant on suppliers. c. Opportunities: The increased acceptance and the growing demand for bagels as a breakfast and lunch item has estimated to spread across the boundaries of the United States and seep into the international arena- particularly Europe. Bagels appeal to consumers because they are a versatile product- they can appeal to many different tastes by simply changing the flavor. d. Threats: Considering the bagel industry is in the growth stage there is an upsurge of competitors. The main competitors though are Bruegger’s, Manhattan Bagel, Einstein Bros. and Starbucks Coffee. With Dunkin’ Donuts’ grave dependence on its supplier, Harold’s Bakery, they are experiencing some
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