Dunkin Donuts Swot Analysis

This book discusses the fast-food industry and seeks to describe the impact of the industry on the U.S. economy and society. Also, it talks about the guys who has been investigating the fast food industry for many years. From his broad research, he has uncovered an abundance of little-known, frequently unsettling truths about the fast food industry.

Medical Mercy Canada has a good reputation and credibility in Canada. MMC has received "The National Prime Minister’s Volunteer Award" for its Lifetime Achievement. MMC has Canada’s renowned sponsors associated with its famous logo. Reputation, credibility, and goodwill are its assets that can be offered to its prospective affiliations such as Tim Hortons, Starbucks, Cisco, ASML or Best Buy. Tim Hortons is a brand that has been embedded in a Canadian lifestyle which would definitely like to associate with an organization that received the coveted award from Canada's prime minister. MMC with an ensemble of volunteers from various parts of the world has a worldwide reach. In its association with Starbucks, the volunteering organization can generate

Some main strengths of Trader Joe’s are the strong brand image, their employees, organic and private label products, customer loyalty, and offered unique products. Trader Joe’s strong brand image helps them to attract and retain more customers. Their private labels are named according to the background and nationality of food. They offered an extensive line of private label items with brand names such as Trader Joe’s, Trader Ming’s, Trader Jose, Trader Giotto. Due to their strong brand image, they established themselves as a leading retailer of food and non-food items in the US. Americans ranked Trader Joe’s overall as No. 1 retailer in 2013 (Ager & Roberto, 2014). Trader Joe's offered unique and high-quality products from different countries which attract customers to try new items and stocks of 4,000 items, 80% of which bear one of its own brand names. Trader Joe's describes itself as "your neighborhood grocery store" (Wikipedia, Trader Joe’s). Trader Joe’s claimed that 80% of its customers had attended college. The company described its target market as “intelligent, educated, inquisitive individuals” and they reach this customer by opening store among well-educated residents (Ager & Roberto, 2014). Their customers are too loyal towards their brand image so they keep coming back. Instead of targeting all customers, they need to target new customers in order to grow their business and to keep being a leader in the retail industry in the US. And also, their employee are valuable assets of the company, who led them towards the further growth of the company, therefore they are treated fairly and trained to provide the nice and friendly service to Trader Joe’s customers. Almost most of the people want to work at Trader Joe’s because they pay more than minimum wage and higher compare to other retail stores. New part-time hires earned $12 per hour and full-time employees earned approximately $50,000 per year which is above minimum wages. Plus, they contribute 15.4% of employee's salary towards retirement Saving. Furthermore, they offer good health and others benefits even to part-time employees (Ager & Roberto, 2014).

In the US there is over 500,000 fast food restaurants. These restaurants provide cheaper meals for those with low income and also jobs that are subjected to low pay with no benefits. Doubling the weight of an average person, these restaurants can give you that quick energy you’ll need while working there. Greasy, cheap, sugary restaurants contribute greatly to our already booming economy.

Over the years fast food is something that has been a growing industry in this nation. The problem with fast food is that it tends to

According to National Restaurant Association the restaurant industry covers one million fast food service locations in the U.S. and employs 14 million people. Globally, fast food generates a revenue of over $570 billion and it is expected to exceed $780 billion in 2016. Furthermore, the industry expects an annual growth of 2.5 percent for the next several years. The United States generated a revenue of $200 billion in 2015. In the restaurant market share 48.5 percent are covered by full service restaurants, which means that the QRS segment has sales of 51.5 percent and is supposed to grow

A new fast food restaurant will have a hard time competing with the larger established restaurants. The new ones do not have the resources to battle back when they are challenged on price or advertising. The price sensitive consumer is going to choose the lower priced option unless the location of the new restaurant is exponentially more convenient. This is hard to accomplish since many fast food restaurants have multiple locations across the same city.

The Boston Beer Company is currently the largest craft beer company in the United States, however, the craft beer industry is growing in an otherwise shrinking market increasing the amount of serious competition that The Boston Beer Company is facing.

Busy families are always on the go and eating out has become the only option for many. Even though people appreciate the convenience of eating out, more and more people are concerned about making healthy eating choices for their families. According to a survey conducted by the National Food Association, 76% of adults will be willing to switch to healthy eat out alternatives than two years ago; 67% said they are already ordering the healthful option for their meals. In a research conducted by the National Restaurant association in 2015, it is predicted that the restaurant and food service industry will reach $709 billion at least by 2016, a growth of 3.8 percent from 2014.

Research showed that 54% of the Americans over the age of 18 drink coffee everyday and 62% of the regular coffee was purchased from a coffee shop, rather than homemade. For corporation coffee house chain, Dunkin’ Donuts is developing very well in home base country and has its chains everywhere including Asia. That is why it is chosen to study within this industry for its financial performance.

Kiosk based franchise business: Many successful specialty retailers are dreaming of expanding their businesses through franchising. Cart and kiosk based franchises are gaining popularity because of less set-up and overhead costs.

With over 200,000 different restaurants across America, fast food has become a national staple in many American lives. On average, eighty percent of Americans are eating at fast food restaurants at least one time per month. Though there are documented health risks in consuming fast food on a regular basis, the fast food industry reported a record 191.03 billion U.S. dollars in revenue in 2013 (Statista.com).

Hook/Attention getter: Isn’t fast food is your first choice in your daily life when thinking about eating? According to the National Restaurant Association (2005), the total sales of fast food in America reached $163.5 billion. Thus, the fast food industry is becoming a global business as well.

In the competitive world of the coffee industry, or any industry for that matter, it is essential for companies to have a clear understanding of what they do best, and where they can be the best. Dunkin’ Donuts is well known by generations and loved by a growing number of customers around the world. It was first established in 1950, in Quincy, Massachusetts, by William Rosenberg. Back then, William had a simple philosophy: “Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores” (Dunkin’ Donuts, 2008). That philosophy still holds true today and is the foundation that has enabled

In order to conduct the strategic analysis of the external environment of Dunking Donuts we will use some of the tools from among the nine commonly used strategic analysis