Dunkin Donuts Swot Analysis

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INTRODUCTION The fast food industry in the United States produced roughly 191 billion U.S. dollars in 2013. By 2018, this figure was estimated to surpass 210 billion. The lion's share (77.3%) of this huge business is involved on-premises restaurants and drive-thru, the rest comprises of off-premises dining out and buffets and cafeterias. In 2013, there were more than 232 thousand fast food foundations in the U.S., providing employment to more than three and an a large portion of million individuals . Dunkin’ Donuts groups a chain of coffee and prepared products restaurants around the world . A viable advertising arrangement is essential for successful and sustainable development of organization. Thus, in this report marketing plan of Dunkin’ Donuts has been gauged. The report incorporates of Situation Analysis of the Dunkin’ Donuts, and afterward target business is evaluated and strategies to cater it. SWOT examination has been led to…show more content…
Fast food franchising open doors exist in the "customary" spaces like burgers and pizza, but on the other hand are growing up in sound and novel courses too. SWOT analysis of Dunkin’ Donuts is assesses in figure below, with regard to its Strengths and Weaknesses and Opportunities and Threats . Strengths Weaknesses • Reputation for product quality and customer service in core geographies • High brand recognition • Competitive pricing • Franchising model provides lower costs in expanding brands • Significant indebtedness, limited financial flexibility • Limited geographical presence Opportunity Threat • Westward expansion of Dunkin’ Donuts s brand in the U.S. • International opportunities are enhancing • Advertising campaign in Asia and other lucrative markets • Quality control, recent litigation with franchises • Increasing health consciousness may shift consumer preferences away from coffee, doughnuts, ice cream • - Cannibalization as new stores

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