Dunn Bros Swot Analysis

A recent primary research survey has found that 70% of occasional coffee drinkers view the Mr. Coffee brand as an inferior or budget coffee brewing device that does not make a superior cup of coffee (Appendix, Opinion survey). Brands such as Keurig, Cuisinart, and DeLonghi inspire more thoughts of quality coffee than Mr. Coffee. Other consumers are opting to spend several dollars per cup of coffee at coffee houses such as Starbucks, Caribou Coffee, Dunkin Donuts, and even McDonalds (Appendix, Opinion survey).

While there are various brands such as: Folgers, Maxwell House, and Chock Full O’ Nuts you can typically find everyone carrying a Starbucks or Dunkin’ Donuts cup. Starbucks and Dunkin’ Donuts are the top two competitors when it comes to coffee. I personally am caught between the two. On one hand, you have Starbucks, they have great tasting coffee but is very overpriced. Dunkin’ Donuts while doesn’t have all the flavors Starbucks has, is less than half the price of Starbucks. The amount of money you pay for a small ice coffee in Starbucks you can get a large one at Dunkin’ Donuts.

Dick Smith Retailer was started in 1968 by Dick Smith in the Sydney suburb of Artarmon. The business originally catered to car radios and small electronics but soon began to expand into consumer electronics and by the end of the ‘70s, had grown into a multi-national operation. In 1980, Dick Smith sold a 60% share of the company to Woolworths, and in 1982, Woolworths took full control of the company. The 1990’s saw the establishment of larger Dick Smith Powerhouse stores and continuous expansion of locations and services. After 30 years of ownership in 2012, Woolworths announced that they were closing 100 Dick Smith stores and selling the brand. The new owner was Anchorage Capital Partners (a private equity firm) who paid $10 million for the

Headland Middle School is a Title I school located in Headland, Alabama. Headland is a small community located in Henry County, Alabama. We have 585 students in grades 6-8. We have about 49% of our students to receive free or reduced lunch. We have a diverse student population (African-American 35%, Hispanic 8%, White 55%, Multiracial 2%), which is make up of our community.

Jefferson High School has two major strengths. The first strength is that parents are supportive of the schools. It helps schools tremendously when parents offer support and can work with schools to better serve each student. Another strength is that the school is surrounded by thriving local businesses. These businesses are family owned and operated so the majority probably have families and in interest in the success of the district.

Since they have become a 50% equity investor in a joint venture with Pepsi cola they now manufacture brands such as Frappuccino® beverages, Starbucks DoubleShot®, and Seattle’s Best Coffee®. Starbucks also have been really successful with their own brands such as Tazo® Tea, Seattle’s Best Coffee®, and their flagship brand Starbucks VIA®Ready Brew.

Our competitors include Starbucks, Dunkn Donuts, Java Hut, installation dining facilities, and office coffee areas that use Keurig brewers and K-cups.

Out of the platforms we have studied so far, my blog is definitely my strength. I have a Tumblr. Although I post something every day and have activity from my followers, I could post more original content. All the other subjects need much more attention and commitment. I think I would start with a YouTube channel first. I do have some videos up of my friends and me hanging out. I also edit and post videos for the Rutgers American Sign Language Club so I know I am capable of handling videos. I enjoy crafting so that would be a way to intertwine captivating my audience and giving them a call to action. Hooking viewer begins before the video even starts since they are probably looking up these types of tutorials. The call to action can come from

In October Bunn, a leading commercial beverage equipment producer, launched its home version of its single-serve coffee machine called MyCafé. Unfortunately for Keurig, the MyCafé is the first to capitalize on the expiration of Keurig’s patent on

2) Garthwiate, Craig; Busse, Meghan; Brown, Jennifer; Merkley, Greg “Starbucks: A Story of Growth” Harvard Business Publishing, July 2012.

People love to drink coffee. Coffee shops, independently owned or chains are every corner. Statistics show that people are taking more coffee every day. It is a very profitable business.

Having more than two hundred seventy three company owned stores, Caribou Coffee is the second largest company- operated premium coffeehouse and retailer in the United States. Although it’s one of the largest coffeehouses it still has to compete with not only national coffeehouses like Starbucks but local ones as well.

In an article published by Billboard.com, it was announced that Starbucks and Apple joined forces by initiating a promotion where consumers can collect from 50 million free songs, chosen by Starbucks and its partners, by picking up download cards from participating locations. (Bruno) Ken Lombard, President of Starbucks Entertainment, says the point “is to enhance the company’s image as a music tastemaker and provider.” (Bruno) Starbucks tactics to remain a major player, if not the major player, in the coffee industry are well executed.

Starbucks faces competition from variety of small-scale specialty coffee chains, such as Caribou Coffee, Peet’s Coffee and Tea, Dunkin Donuts, and thousands of independent specialty coffee shops. Each of them applies different strategies to differentiate itself from Starbucks; some of them deliver highly personalized service.

According to What is SWOT Anlysis (2011), SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company.