Duracell Marketing Plan

PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have

Marketing is essential for every business, be it a small household business or a large multinational group. All businesses depend on marketing in one way or the other. Setting of goals according to entrepreneur’s visions marks the starting o f the plan. It is better to do proper research and documentation before launching a product in the market or else the results will not be according to one’s thinking. Raymond Morose is the owner of Pet Palace and has been running this business for the last 44 years (Manta, 2010). Raymond Morose is running the business with a small staff but is very clear about his goals, as he has set his goals according to SMART approach. SMART stands for specific, measurable, achievable, relevant, and time-based and

As it stands, AAA holds a well-established position within its niche target market. With a strong customer base due to its high quality and mature products, a strong connection to its customers has been made throughout the many years of service. Separated from others, AAA tends to have differentiated product lines regarding some physical feature and aspect of the product itself. This company belief has set them apart from the rest of the competition, by giving them the edge over a vast collection of new developments. As such, its recognizable brand can be found by

The EPA estimates Americans purchase nearly 3 billion batteries each year (D., 2009). A battery is also known as a voltaic cell, and the energy generated and stored by a battery is actually a result of chemical reactions and not mechanical motion. Batteries are contained in nearly every common electronic device, ranging from small devices like smartphones to larger scale products like automobiles, and chemistry is the driving force behind the function of these batteries.Batteries consist of galvanic cells that carry out the production and storage of electrical energy from chemical reactions. The chemical reactions going on inside of the battery are between the oxidant and reductant of Copper and Zinc metals in there Copper-Zinc Voltaic

Market leaders: Duracel and Energizer (80% market share)  adaptation to consumer needs and valuable negotiating power with retailers

Describe the methods that will be used to sell and distribute the products or services

I learned quickly that batteries would be important to my entertainment. My first RC car wouldn’t move unless it had fully charged batteries. I wondered how these little powerpacks worked. What magic was going on inside of them? This question became more relevant when I started to fly drones with lithium-polymer batteries. The perfect weight to power ratio was always out of reach. After researching the chemistry behind these batteries, I began to develop a significant interest in them. I realized that batteries are the future of technology. Every time we reduce the weight for a certain amount of power, the capabilities seem to double. With the development of better batteries, electronic devices will become more portable, long lasting, and stable.

“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics

Lithium is a mood-stabilizing drug that has been used effectively in the treatment of bipolar affective disorder for many years, and increasing evidence suggests its effectiveness in reducing the risk of suicide ( Sugawara, N.,Yasul-Furukori, N., Ishil, N., Iwata, N.,& Terao, T.2013). There are different ways lithium can be useful to everybody in a different ways. Lithium carbonate is a type of medication used to treat manic depression and bipolar. Another uses of lithium that is very important is in batteries for clinical equipment such as heart pacemaker, blood pressure machines, and respiratory BPAP machine. Rechargeable batteries for electric vehicles, digital cameras, mobile

The nickel cadmium battery had been the only option for modern electronics for many years. It was a great improvement over carbon batteries.

and random objects. They are sending the message that if the consumers succumb and purchase

To be the industry leader in helping customers manage their energy costs. To achieve best-in-class safety performance and top-quartile performance in customer satisfaction and productivity. Will deliver superior investor returns.

Can use their battery technology in other areas, such as storing power from solar panels , recently they have launched Powerwall and Powerpacks which generate electricity through solar panels for homes and businesses

but manufacturers have been riding rising a tide of demand from consumers for portable electrically

More efficient and durable batteries are needed to satisfy the requirements of new technology developments.