Dynamic Corporate Social Responsibility: Apple Inc.

Corporations are encouraged to conduct their activities in an ethically responsible manner, however neither the corporate world nor academia has produced a single – all encompassing definition of corporate social responsibility (CSR). The basic problem is that there are too many self-serving definitions that often lean toward the specific interests of the entities involved (Van Marrewijk, 2003). There has even been a quantitative study conducted on the many definitions of the term (Dahlsrud, 2006).

Businesses, specifically larger corporations, play a major role in what occurs in society therefore, they are responsible to their stakeholders not only to pursue economic goals but the greater social good as well. Corporate social responsibility (CSR) means that a corporation should act in a way that enhances society and its inhabitants and be held accountable for any of its actions that affect people, their communities, and their environment. (Lawrence, 2010). Social responsibility is becoming the norm so much so that some businesses have incorporated it into their business model. There are three components of the bottom line of social

Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.

In this article, “The Truth About CSR,” authors Rangan, Chase and Karim stress the importance in aligning a company’s social and environmental activities with its business purpose and values (Rangan, Chase, & Karim, 2015, 41). Outcomes of CSR programs should be a “spillover” and not a primary focus of a business, expressing concern towards social responsibility and corporations failing to contribute to society accordingly (Rangan, Chase, Karim, 2015, 42). There is a great deal of importance in companies refocusing their CSR activities on a primary goal and in providing an organized process for bringing consistency and discipline to CSR strategies (42). Rangan, Chase and Karim want corporations to understand why it is important for them to evaluate their CSR activities and refocus them towards the goal of reinforcing the firm’s societal and environmental actions, while also ensuring their actions add to the overall purpose and values of the corporation. According to the authors, even though

Apple is also trying to act socially responsible in the way in which it operates. The company has been making products with durable batteries so that they do not run obsolete. In so doing the company works towards an environmental-friendly business environment. It is sensitive to the need for protecting and conserving the

It is no mystery that companies exist and desire to make a profit from their product or service being offered. However, it is becoming increasing popular that companies desire to achieve social responsibility in order to increase their public image, which in turn should lead to increased profits. In this class, we learned that social responsibility is the duty to take an action that will benefit the interests of society and the organization (Kinicki & Williams 2011). One of the ways to become more socially responsible that is adopted by many companies is through green management, which is referred to using various policies to reduce environmental problems (Tim Barnett, n.d.). More and more

With the recent corporate scandals involving such companies as Enron and Martha Stewart, the concept of corporate social responsibility (CSR) has once again made its way to the forefront of contemporary management ideologies. However, CSR itself is not a new concept. In fact, societies as far back as the Ancient Mesopotamians (circa 1700 BC) incorporated CSR in their businesses. "King Hammurabi introduced a code in which builders, innkeepers or farmers were put to death if their negligence caused the deaths of others, or major inconvenience to local citizens." With each new "Enron" managers of similar corporations are suddenly placed in the spotlight, causing plans to be put into action to create a more socially responsible company.

D. Birch (2002). Social, Economic and Environmental Capital. Corporate Citizenship in a New Economy. Deakin University, Melbourne

Apple Inc. is an American corporation that is located headquartered in in Cupertino, California that designs, develops, and sells electronics like computer software, online services, and personal computers. It’s very well known for hardware products like the Mac computers, iPods, iPhone and the iPad. Its online services include iCloud, iTunes Store and App Store. Its software includes the OS X and iOS operating systems the iTunes media browser and the Safari web browser. Apple was founded by Steve Jobs, Steve Wozniak and Ronald

Washington Metropolitan region consists of some of the wealthiest and most educated people in the country. And yet thousands of people are homeless in the community. The proposed corporate social responsibility (CSR) program aims to reduce the homeless population in the region by implementing a financial education program in homeless shelters.

As an evolving technology company, Apple is one of the most successful companies in history. In today’s society, we cannot live without Apple products such as the Pad or IPhone. Apple 's success has come at a high cost with regards to safety to the workers of Foxconn, a supplier which makes products for Apple and plenty of other tech giants. As a result, some workers have committed suicide and many riots and fights have broken out.

While this variability will inevitably exist, I propose that CSR can generally be defined as voluntary practices through which corporations, businesses and organizations utilize their own resources and power to benefit society, the community, the environment, social causes

CC’s corporate social responsibility strategy gives more priorities to the initiatives related to the ‘Doing Business’ stakeholder group. ‘Doing Business’ initiatives like ethics, regulatory compliance, quality of service and information security are given the highest importance as these have the highest potentials to impact CC’s success and sustainability. Environment initiatives like carbon emission and business travels have the least import in this firm’s CSR strategies.

Companies are used to utilising such approach in the form of voluntary CSR to communicate some features and characteristics to their stakeholders such as society and the market in connection with their social responsibility. Under such responsibility, companies demonstrate publicly a clear representation of their philanthropic performances in the society and create a positive subjective image (McWilliams et al., 2006) to make their customers satisfied of the company

Only in 1953, Bowen raised a question “What responsibility to the Society can business people be reasonably expected to assure” that evaluated the term Corporate Social Responsibility abbreviated as CSR.