E Banking : Customer Perception And. Acceptance Essay

Internet banking refers to an online facility which provides an alternative channel for delivering banking or financial services and enables individuals to access their accounts anytime and anywhere through a bank’s web site (Z. Liao, Z., and M. T. Cheung, 2012). In other words, online banking named as E-banking, internet banking or virtual banking. Generally, the operation of online banking is connect to the core banking system designed by bank and then contrast to branch banking which refer to traditional way of bank customers accessed to banking services. Nowadays, internet banking is one of the most important businesses in electronic business around the world (Ariff et al, 2012). Most of the conventional banks have to operate and provide the online banking service to their customers as needs by

The threats and opportunities in the e-banking line are increased due to the introduction of internet. The threat of e-banks and the point of equality concept are very highly used by the current competitors. There are rivals such as CIMB clicks, Hong Leong online banking and many more which cause Maybank2u.com unable to monopolize the market. As a consequence, the customers can exchange brands easily. Moreover, the customer of Maybank are likely to concern with the safety matter of online banking. They prefers to do transaction in the classic ways more than online banking due to their lacking of confidence toward security and safety matter of online banking. They are scared of hacker that might intercept their information. But other than that, the bank may significantly affected by the present macroeconomic situation across the global and adjustment in economic policies in South East Asian countries. This happened because Maybank’s goal is to widen Islamic business in markets such as Singapore and Indonesia as part of their target on the ASEAN

Moreover, bank would able to enhance the usage of internet banking by adding more services as customers required. Other actors concerns, among banks, their customers will be delighted by improving their services to their own customers. Then, actors like supermarket, shopping complex also able to gain from the internet bank usage of customers since it reduce the cost of transaction, unnecessary rush in the counters and it will help them to provide better service to the

Banks that offer financial products and services through the Internet must be able to meet their customers’ expectations. Banks must also ensure they have the right product mix and capacity to deliver accurate, timely, and reliable services to develop a high level of confidence in the customers. Customers who do business over the Internet are likely to have little tolerance for errors or omissions from financial institutions that do not have sophisticated internal controls to manage their Internet banking business. Likewise, customers will expect continuous availability of the product and Web pages that are easy to navigate.

The present project is Sever Integrated Banking is the easiest form of accessing one’s Bank account. The main objective of this project is to facilitate the Bank Customer to access his/her account without having needed to go to Bank or ATM. Now we can access our bank account and conduct a host of banking transactions and inquiries through Internet service. The Net Banking solution’s self-service capabilities empowers customers to manage their banking activities better. The general procedure is that the Customer has to go to near ATM/Bank in order to access his account. The main disadvantage of this system is, it is time consuming, costly and it is a tedious process to go there for every small work. The current project gives the best alternative. As it is 24 hrs available and has a maximum reach even to the places where banks are not available. Customers can make fund transfers to others, knowing all information regarding all policies and also customer can pay all bills through net only.

The use, acceptance, adoption and application of internet technology to businesses to boast their performances are not something new. Saffu et al., (2008), states that there has been a significant increase in the use and application of e-commerce in businesses in the past decade. E-commerce has benefits such as reduction in costs, increased business opportunities, reduced lead time and providing more personalized service to the customers (Turban et al., 2008). Internet banking or e-banking is one of the many tools of e-commerce adopted by the banking industry. Tools of information technology such as internet banking have significantly improved the quality of services offered by the banking

Web-based management software can improve business efficiency by combining multiple applications into one program and reduce information technology costs by eliminating the need for network infrastructure and routine maintenance. As noted by Salierno (n.d.):

Electronic payments have become an integral part of e-commerce as well as a financial necessity for many payment systems. Many buyers and sellers have been exploring new possibilities in e-commerce. Many users have tried to implement electronic cash, smart cards, and other forms of electronic payment in their business transactions. In the past five decades, monumental technological developments have been created which force buyers and sellers to accommodate to the new e-commerce business practices. This paper will be discussing the following key points:

The second section reviews studies which have examined the importance of perceived ease of use in explaining customers ' acceptance on online banking. Perceived usefulness and perceived ease of use are the original constructs proposed by Davis (1989) in his model TAM. This model is used as a point of reference to study the factors influencing Internet banking acceptance in Kota Kinabalu, Northern Borneo, Malaysia. Two original constructs of TAM, perceived usefulness and perceived ease of use, as noted earlier will be employed. The third section explains about the importance of perceived credibility - security and privacy in assessing the customers ' plan to use online banking in the future. The fourth section reviews the importance of perceived enjoyment that may affect the customers ' acceptance on online banking. Finally, the last section pertains to social norm as investigated previously by Nysveen et al. (2005); and Venkatesh and Morris (2000). Their studies suggest the importance of social norm in explaining its effect for the technology adoption.

In the cutting edge world the utilizing of web can be elevate business method, items and administrations is mandatory for business. Electronic keeping money is a most effortless and speedier approach to execute with the banks staff. The primary reason for this proposed examination is resolved the points of interest and inconveniences of E-keeping money. This

Consumer relationships are the interactions companies garner through their bond with their prospective and current clients. It involves the integration of all business activities in order to establish a working connection with the consumer. Generally, this concept occurs through selling behavior; however, it can be done through marketing, customer service and technical support. Each, interaction the customer has with a particular brand further hinders or establishes a consumer relationship. The relationship is also a two way form of communication where the customer also has the means to provide pertinent feedback regarding service or product offerings. Through consumer relationships, companies can better establish a reputation and brand identity. This relationship also enhances profitability by reducing marketing and advertising expense, returned merchandise, and any negative word of mouth marketing (Ailawadi, 2003). A consumer relationship therefore, is a continuous dialogue between a company and its client that is mutually beneficial to both parties involved. The company gains valuable insights into its product offerings, methods in which to improve it, and the brand image relative to competitors. The customer gains a product that caters more to their specific needs or desires (Akerlund, 2005).

Online banking is an important example of efforts that grow banking industry. In US, online banking was introduced widely when four of the city 's major banks (Citibank, Chase Manhattan, Chemical and Manufacturers Hanover) started to offer home banking services, using the videotex system. “When the clicks-and-bricks euphoria hit in the late 1990s, many banks began to view Web-based banking as a strategic imperative. The attraction of banks to online banking are fairly obvious: diminished transaction costs, easier integration of services, interactive marketing capabilities, and other benefits that boost customer lists and profit margins. Additionally, Web banking services allow institutions to bundle more services into single packages, thereby luring customers and minimizing overhead.”

Aljasser and Sasidhar (2013) stated, “in Saudi Arabia, both traditional banks and women-only banks function in parallel” (p. 9); however, men and women have separated buildings. This study will investigate female Saudi users’ perceptions toward online banking in Saudi Arabia. Statistically, this research will identify the factors that influence Saudi female users to adopt online banking. Online banking services are beneficial for the consumer; it offers remote electronic services for users (Wischnevsky & Damanpour, 2003). A convenient environment to do their transactions through online banking website (Montazemi & Qahri-Saremi, 2015). Also, online banking services can be used either through computers or smartphones (Sukkar & Hasan, 2005; Abdalkrim & Khrais, 2013; Beadnell, 2014).

Web is changing the way customers shop and purchases products and benefits, and has quickly advanced into a worldwide marvel. Numerous organizations have begun utilizing the Internet with the point of cutting showcasing expenses, consequently decreasing the cost of their items and administrations so as to stay

The impact of electronic banking on the indigenous banks, the case of the introduction of ezwich