E Bike Marketing Plan

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* EXECUTIVE SUMMARY : This marketing plan examines the launch of a human-electric hybrid bicycle called e-bike by the world’s largest motorcycle manufacturing company HONDA, in China. We all know that the Global Warming is a serious issue to be addressed. This is the right time to realize the importance of eco-friendly products to save the earth from global warming and its ill effects. Unfortunately the automobile emissions are the second largest contributors for the green house gases. Honda with a vision to become the world leader in environment and energy technologies launches this innovative and futuristic eco-friendly product called e-bike. This zero CO2 emission mobility is certainly a head turner which is stolen from the future,…show more content…
Electric and pedal power hybrid bicycles make a lot of sense to commuters. With a small amount of battery power to augment your pedalling efforts, you can achieve extra speed and distance while leaving a minimal environmental footprint and paying next to nothing per kilometre. One can ride a bicycle almost anywhere, at any time of the year, and at lowest cost! * MARKETING MANEUVER : * PRODUCT – There’s nothing that we love more than a well-designed bike! A Human-Electric hybrid bicycle, also known as an e-bike, is a bicycle with an electric motor used to power the vehicle or to assist with pedalling and use rechargeable batteries. The human-electric hybrid bicycle may best be described as 'human power augmented' as in blending human and motor power. Herein lies its uniqueness, utility and exceptional riding enjoyment. While e-bikes are ridden by cyclists of all ages, on many different rides and routes and for different purposes. This is a relatively new kind of bicycle for those of us who enjoy pedalling. Pedal Power Electric Bike Concept can not only get you to work in the morning it can double as an exercise bike when you get home. The bike generates its own energy from pedal power. You can choose to pedal down the hills and ride up the hills using electric power. It also features a

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