E-Business

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Facebook Social Media Network Mission and Vision: The mission of the Facebook social media network seems logical and obvious to the users of the Facebook platform... "Facebook's mission is to give people the power to share and make the world more open and connected." Additionally, when the Facebook IPO was launched on the NASDAQ stock exchange, founder Mark Zuckerberg posted a vision statement of sorts on his own Facebook profile page which describes more about Facebook's vision, and value to the Facebook user... "People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them." Facebook SWOT analysis Strengths 1. Integration with…show more content…
Currently Facebook has more than 600 million users who use Facebook through mobile devices. Despite that this group makes 60% of all Facebook users, the mobile advertising only accounts for only 14% income for the company. Facebook has an opportunity to create a platform that could be used to display ads for mobile users and increase firm’s income. 2. Expansion to China. Easing government regulations and newly elected government may open a way for Facebook to enter China’s social networking market. Until then, Facebook should prepare itself for such an entry. 3. Diversify sources of revenue. Facebook heavily relies on advertising on its social network as a source of income, but with being the number 2 website in the world and more than 1 billion active monthly users, Facebook could exploit other opportunities to attract the money. 4. Open Facebook marketplace. With so many users and extensive coverage of the world, Facebook is well positioned to open Facebook marketplace. If successful, it would bring more revenues than the advertising, thus boosting company’s growth and future prospects. Threats 1. Increasing number of mobile internet users. Currently Facebook has more than 600 million users who use Facebook through mobile devices. Despite that this group makes 60% of all Facebook users, the mobile advertising only accounts for only 14% income for the business. If the company will be unable to monetize

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