E-Business Globalization on Columbia Records Business Strategy

5336 Words Jul 22nd, 2005 22 Pages
The computer and the Internet are becoming of essence to achieve successful business with the unremitting technological advancements. One of the fallacies of people is that you can only do e-business through the Internet. Conversely, that is just a part of this seemingly clear-cut novelty. E- Business is the complex fusion of business processes, enterprise applications, and organizational structure necessary to create a high-performance business model. E-business is needed in today 's market just to contend with the growing battle towards profitability. Companies can both buy and sell products on line. Similar business strategies should be practiced even though transactions are done online. Accordingly, e-Business is any business …show more content…
An e-business solution for an enterprise is the incorporation of all aspects of the business operation into an electronic format. Many well-established businesses have been selling on-line for years. Columbia Records has been selling "music" directly and indirectly (through their artists ' website) to end-users for years. When Columbia Records has incorporated an e-business solution, the business will experience a lower operation cost while at the same time increasing its profit. The e-business solution will allow the company to eliminate unnecessary paperwork. All paperwork and data can be transformed into an electronic format. Thus, it will eliminate valuable shelf space and data can be searched and accessed in a matter of seconds. E-business will also automate the sales process. Thus, efficiency will be significantly improved. With an e-business solution, the business will be open 24 hours a day, 7 days a week. People from anywhere in the world with Internet access will be able to visit the site at any time. They will not be restricted to the normal business operating hours. A brick plus mortar business is normally limited to serving the customers in its local geographical location. With an e-commerce solution, that business will not be limited a geographical restriction, rather it opens itself to the global on-line market. Essentially, the business ' market exposure will be greatly increased. The initial reaction to the Internet from
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