E-Business Plan - Online Food Orders and Delivery Services

Our concentration will be fast service with a quality product, but we also plan to acquire new customers who prefer a sit down meal.

Menards is a chain of home improvement stores in the Midwestern United States. Menards sells building materials, hardware, electrical, wall coverings, plumbing, housewares, floor coverings, cabinets, appliances and much more. Menards is a privately held franchise headquartered in Eau Claire, Wisconsin; the company has 252 stores in 12 states: Ohio, Michigan, Indiana, Illinois, Wisconsin, Minnesota, Iowa, Missouri, Nebraska, South Dakota, North Dakota and Wyoming. While the company does not release sales figures, it is believed to be the third largest home center chain in the United States behind The Home Depot and Lowe's. The trade publication Home Channel News

You are in the role of a researcher employed by a marketing magazine and have been asked to investigate a number of promotional activities that may form the basis of future articles in editions of the magazine.

The restaurants setting is aesthetically pleasing and uniquely from other traditional fast-food restaurants. The restaurants’ food preparation area was equipped with stoves and grills, pots and pans, cutting knives, wire whisks, walk-in refrigerator and other kitchen utensils. Besides, the company support systems and functions include distribution centers, quality assurance department, training and risk management department, accounting and finance, internal team of real estate managers, administrative and general management. All of these let the company to maintain the daily operation and run the business

The last external innovation of Kudler Fine Foods from other organizations is catering the organization provides (Apollo Group, Inc., 2011). The catering aspect has not been fully constructed into the business organizational structure, so their approach will stand out from other competitors. Their goal is to provide a link to customers on their website that will allow them to view and order specifics requirements for the event needed to be catered. The website will provide every aspect of what meals, desserts, amount needed, specific arrangements or design the customer desires for the event. With other competitors they require customers to come into the store location to make arrangements, whereas Kudler Fine Foods is providing options for the busy individual to make arrangements via Internet.

Improve Brand Recognition - Brand recognition involves the identification of your logo by your target market due to the amount of advertising and promotions you perform.

One of the biggest ways to get acknowledgment on the international level is through use of the internet and the World Wide Web. By implementing online marketing methods the company can reach out to customers that are beyond the native boundaries. McBride should also consider supplying grocery stores and shopping markets with brochures. By using all of these media tools the company can represent itself in an enhanced matter and leave a positive impression on customers.

Describe the methods that will be used to sell and distribute the products or services

To provide quality product, extensive menu of delicious foods, ensure customer awareness and loyalty and also have good publicity.

1. The ad or promo activity should focus on the organisations reputation for providing luxury products made from all natural ingredients.

1. Brand awareness – being a newcomer in the market will create difficulty in gaining acknowledgement; however, I feel we have a terrific product and a solid business model that will eventually speak for itself.

Customers is an important justification of a company’s success. Considering the interest of customers and portraying a good image to its customers, it had come out with different variety of meals. For example, the KFC offers kid’s meal which gives children free

to penetrate into the dinner market without risking its existing business model for fast food while benefiting

The first Buster’s Store was set up in 2007, a 1,000 square feet store located in the lobby of Empire Centre in Kennedy commercial district. This store is solely owned and managed by Lydia Chan. With fully focused and correct business strategy,

Promotion is an aspect of the marketing mix that has great importance. In order for our product to be successful, the promotion we use will be very vital. This is because of the fact that the method of promotion we use for the product can help to differentiate our product from other products which makes it unique and outstanding amongst other brands. Moreover, using the right promotion can be used as a way to persuade consumers of our product that they made the right choice.