E-Business Task 1 Essay

5575 WordsMar 2, 201323 Pages
Truck Max E-Business Marketing Plan Serena S. Joyner MBA- IT Management E-Business QRT2 Task 1 November 1, 2012 E-business is relativity new and refers how companies do business on the internet. PC Magazine defines Electronic Business as “Doing Business online. The term is often used synonymously with e-commerce but e-business is more of an umbrella term for having a presence on the Web.” (2012) In our ever changing world where a companies’ online presence is equally important as the sign on the front door, it only makes sense for a business to spend time and money on their online business. A1. Viability of Product or Service Truck Max is a…show more content…
It may also be part of the vehicle warranty. • Knowing if the dealer has additional locations and the financing options available just give a greater depth to the knowledge about the dealership and how they stack up. • The last factor that needs to be looked at would be the dealer’s website. Having a user-friendly informative website is essential. Truck Max has quite a few competitors in its local area that they must contend with however when you move to the online world the competition grows exponentially. When your business is online the competition now includes the businesses that are around the corner and around the globe. |Competitor | Strategy and Objectives |Strengths and Weaknesses | |Rechtien International |Rechtien International is a commercial truck dealer in |Rechtien has 4 locations on the coast of Florida. This | | |Miami. They sell new and used trucks but only carry |allows them to service a larger area and if inventory is | | |International and Nissan Trucks brands. They have a large |not at one location they are able to get it from another.| | |selection of light, medium and heavy duty trucks. Rechtien

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