E Business : The Origin Of Electronic Business

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Since the first website was created in 1991, the way that enterprises transformed their business by applying information technologies was considered as the origin of Electronic business (Chaffey, 2011, pp.10). According to Combe (2006), he has claimed that “Electronic business (e-business) can be defined as the use of the internet to network and empower business processes, electronic commerce, organizational communication and collaboration within a company and with its customers, suppliers, and other stakeholders.” With the rapid development of information and communications technology (ICT) in recent years, the gap between traditional market and e-market has been narrowed and the use of Internet has become more common in the crowd. By awareness of the enormous market of e-business, many enterprises were attracted into the new market. As a result, e-business has become more important part in the emerging global business. Furthermore a variety of applications have been created to help the e-business model into practice, such as supply chain management(SCM), customer relationship management (CRM), E-procurement, E-marketing and so on. Nevertheless, a large number of firms failed in e-business. In this essay, four successful e-business case studies will be discussed to analyze the impact of e-business on different large enterprises, namely DHL, LEGO, Dell and Tesco. DHL CASE STUDY DHL is found in 1969 in San Francisco by three founders, Adrian Dalsey, Larry Hillblom and

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