E-Commerce - A World of Opportunities for the Small Business Owner

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E-commerce is one of the grandest trademarks of the 21st century. By allowing anyone with a credit card to purchase any product - at any time - at the click of a mouse, e-commerce has opened a world full of opportunities for the small business owner and the shopaholic. But e-commerce is not without its apparent flaws. It has the advantage of speed, a variety of products, and a great start up for e-commerce businesses, but product quality, bad businesses, and hackers are its main foibles. When you break e-commerce down to its bare components, you will find that speed is the fundamental requisite that all sites carry – and the reason that so many people are drawn to it. Take for example the typical choice a holiday shopper has. Christmas…show more content…
The speed of e-commerce is why over 49% of Americans buy their products online and 60% rely on the internet to compare and contrast products (Roos, 2010). It is so heavily relied upon that customers generally tolerate a certain threshold, measured in seconds, of time it takes to load a webpage. “Around 40% of consumers will wait no more than three seconds for a webpage to render before leaving a site”(The Importance of Speed in Online Shopping, 2010). This proves the power that speed has on the consumer and how the consumer perceives a company. But sadly, the speed of e-commerce is a double-edged sword. It works for both the consumer and the people who are trying to cheat them – hackers. Hackers are online thieves that purposely sabotage other’s computers in order to steal their personal information. They steal this information, which composes of contact information, social security, pin and account numbers, and use it for their own gain. To achieve their goals, hackers use malicious codes and viruses that download themselves on other’s computers. These viruses are called Trojans, because they masquerade as a useful program but instead infect and destroy a computer from the inside. One method of doing this is sending out fraudulent emails that contain Trojans to consumers. These usually come in the form of fake lottery winnings, money offers and false job advertisements. According to Singh (2009), email has provided hackers and crackers
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