E Commerce, An Aspect Of Information Communications Technology

1340 WordsOct 30, 20156 Pages
Small farms have an important part in the rapid expansion of the U.S. agricultural sector (USDA-NASS, 2015). Ninety-two percent of all farms in the United States are classified as small with small farms being defined as those with annual gross revenues of $250,000 or less (USDA-NASS, 2015). A way to increase the competitiveness of small farmers is to enhance their management practices and to expand their capacities through the use of tools such as electronic commerce (e-commerce) (Briggeman & Whitacre, 2010; Roe et al., 2014). E-commerce, an aspect of information communications technology (ICT), is defined as the buying, selling, and marketing of goods and services online (Hua et al., 2015). E-commerce lowers costs, increases revenues, raises productivity, and brings access to new markets (Briggeman & Whitacre, 2010; Roe et al., 2014). E-commerce has advantages for small farm farmers seeking to expand opportunities (Alston & Pardey, 2014). However, the way in which e-commerce is strategically managed is not fully understood. Miles and Snow’s (2006) strategic typology offers a means of more systematically understanding, how and why small farm farmers make particular e-commerce management decisions. The typology is a concept used in strategic management to assist organizations with making strategic management decisions, it helps management to understand the type of organizational structure to adopt, and lastly it assists with determining what functional strategies are

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