E Commerce And E Business

1437 Words Dec 14th, 2016 6 Pages
Due to economic growth and information technology development, the competitive travel market is stimulating a high demand of customers for international travel (Lin & Fu, 2012). Travel customers actively search various websites (Expedia, Priceline, Travelocity, etc.) on the Internet for travel needs and deals (Xiang & Gretzel, 2010). The travel industry is facing drastic changes today, regarding business-to-business (B2B) e-commerce and business-to-consumer (B2C) e-commerce, because many people are purchasing travel products and services on the Internet (Casalo, Flavian, & Guinaliu, 2010). Travel agencies should adopt e-commerce technology into business models to increase competitive advantages and to boost marketing activities (Abou-Shouk et al., 2013). Information and communications technology (ICT) and E-Commerce and E-Business applications have a large impact on businesses worldwide (Iansiti & Lakhani, 2014). Internet application systems: E-commerce and Business-to-Business (B2B) has experienced tremendous growth since 2011.
Conceptual Framework During the last decade, technological innovation has vastly changed our lives and the way that we conduct business (Dash & Tech, 2014). Travel agents use the Internet to market products and services, provide customer service and support, perform electronic transactions, and gather information. The Internet is known as an electronic platform that seeks to implement new technological innovations, establish new business…

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