E-Commerce Capabilities and Orgainzational Culture in the Malaysian Hotel Industry

In the world of business, information technology strategy has been overlooked by owners for they are so focused on marketing strategies. Keeping up with the use of information technology is in just about all types of industrial process and just as important. It has been a proven fact that it contributes to the development of strategies and tactics when developing a product or service. During the twentieth century the accelerated progress in information technology has developed a large variety of technologies for the collecting and storage of information such as the Internet, software companies, and personal computers.

The increased number of IT investment is applied in organization. It is clear that information technology has become the competitive fact in world business. Collaboration is the new trend in business world. No one can deny the importance of information technology application. Besides the profits outcome, the impacts of information technology deployment also create commitment, trust and value. Advanced information system can improve each steps of business process. It enables people to share information, performance task simultaneously and making decision efficiently. IT companies designed different products to satisfy each step of business operation in terms of manufacturing and human resources. Seminole should apply this new IT infrastructure to business operation. Firstly, company can use the transaction processing systems (IPS) to keep track of all business activities and transaction of the organization such as payroll and employee record keeping. IPS also shows all information from internal and external operation. Secondly, Business intelligence systems are designed for decision-making support. Management information system (MIS) is a system that helps managers to keep track of company performance status, which purposed for decision-making and evaluation. Decision-support system (DSS) is purposed for future business decision-making. Thirdly, Enterprise application systems are designed for integrating business process from different functions, such as supply chain

Competitive strategy tends to offer beneficial position to the organisation over its direct competitors in reference to quality, price and competitiveness. In consideration to Currys PC World, it is identified that the organisation represents to function in telecommunication and information technology retailing business and with the development of e-commerce platforms of business transactions, the business approach helped organisation to significantly achieve upper-hand over other online as well as traditional rivals. E-commerce transaction platform offered competitive edge to Currys PC World with cost advantage. The organisation has achieved significant advantage through successful strategic management implications including planning, assessing, implementing and monitoring business decision that effectively empowers organisation to achieve long term business objectives. The electronic commerce implementation has offered benefits to organisation in different perspectives such as it enhanced the business revenue, competitive advantage, cost reduction and improving relationship with suppliers and customers (Arbaugh & Hwang,

How information technology can be effectively integrated with company’s "production, marketing, human resource, research design and finance" to take the advantage of core competence, as well as leveraging the quality and speed to help company business continuity.

Belonging to the information era, it has become almost inevitable to strive without a proper information system. Additionally, advances in computing have allowed small-scale to large-scale organizations to provide high quality, diversified, and personalized services, more easily and affordable than ever before. Furthermore, the right information system can also improve an organization’s efficiency and effectiveness. Therefore, it is very important to strategically plan and evaluate before implementing an information technology platform. Similarly, Information Machine and Tool (IMT) Company at USA faced a major challenge as they lacked a strategic direction for their current IS (CSU-Global, 2015). As a result, it faced a major dilemma to choose a viable solution for its problem.

It is generally accepted that information is a vital commodity for the successful operation of today’s organizations. Nowadays modern business organizations are using computerized information systems in order to obtain such information. However as the technology advances rapidly the main issue is how can an organization should effectively use such an information system - which its management sometimes can be unpredictable - in order to effectively help the whole organization structure to improve and take the most out of it.

Author suggests that business corporations should spend less on the IT infrastructure by arguing that IT is no more a strategic advantage and is similar to other commodity which is assessable to each and every one at market place. Author advices organizations to spend less on the IT capital, to wait and learn from the mistake of competitors and also evaluate the risks associated with the implementation of IT infrastructure. Author has provided the details of it spending and financial outcome of the industry. Here we need to understand that financial out come from an IT investment cannot be expected immediately or in the same financial year. First of all capital goods are very different from the information good. Business benefitted from the Information technology not only based on the how much they spent on the IT rater than how their IT operations are aligned with their

Information Technology (IT): The hardware and software technologies a firm needs to achieve its business objectives (Kenneth C Laudon and Jane P Laudon., 2010).

From the very beginning, information technology (IT) was invented as tools to support process in organisations. At the latter, the role is shifting from tools into strategic enabler. Kim and Jee (2007) argue that most of firms might have IT in their businesses not only as a support tool. Hence, they believe that IT has become an integral part of business strategy for many organisations. Whilst IT might have sort of capabilities to trigger innovation, however, IT still play its basic role as business essential support (Tallon et al. 2016). Lutfman (2000) finds some evidences from previous studies that IT can play role as industry and market transformer. Moreover, those mentioned roles of IT inevitably might help improve variety of processes in company (Rahayu and Day 2015).

Also, the gap of strategic needs and IT capabilities is not just a technical issue, but also involves business personnel. For instance, with IT governance, there may be a lack in the senior managers’ methods to IT investment or with the line managers’ involvement in IT decisions. There could even be a failure for top management to train lower level employees on the evolving IT processes. There is much unknown about the IT environment for most organizations, and therefore, the lack of knowledge results in not able to maintain their competitive edge. Therefore, when making a decision about IT, top management and IT personnel need to consider several things. First, does the architecture and underlying infrastructure

Firstly, the company develop a business strategy. Secondly, the company choose an appropriate structure. Thirdly, the firm design the management process. Finally, there is a need to align Information Technology (IT) with the business strategy. IT here is treated as a ‘back-office support’ (Allen & Morton, 1994). In addition, employees will be trained and their functions are designed specifically. As a result, the most important issue in this model is to determine the strategic vision and to handle the problems of implementation.

Information technology is allowing the people to manage their daily life according to the requirements. Today, the technology is essential and considered a main communication method for business management, and transactions and many other fields. The data

In today 's corporate world information system has come to play a very critical role in a business. An information system is used to collect, processes, store, analyse, and disseminate information for a specific purpose. (Turban, 2004) It includes inputs and outputs, and it processes the inputs by using technology, normally

The potential benefits ofdigital-based strategicapproaches of m-commerce and e-commerce have not been questioned. Achieving such benefits has a concern among current practicing managers and scholars alike. The rush to join the e-crowd have made many organizations utilize a me-too approach to the implementation of m-commerce and e-commerce. These organizations lack the systematic and integrated strategy needed to realize the potential benefits ofdigital technologies. These organizations do not have a complete, well-integrated digital strategy. A piecemeal approach, coupled with me-too orientation will result in anineffective implementation of strategic e-solutions, such as m-commerce and e-commerce. This leads to investing in attractive technologies without having well defined strategy to use such technologies strategically. This approach to implement digital-based technologies, such as m-commerce and e-commerce, is bound to fail, as it lacks the strategic focus needed to support the customer orientation.

IT – In most modern companies, effective communication is supported by an IT network that maintained by the IT team. The IT department is responsible for maintaining communication between employees, suppliers and customers. As well as the obvious duties of installation and maintenance of a secure computer network they are primarily there to aid computer users within the company, providing support and training for new software and troubleshooting issues. Also attached to the network will be printers, telephone systems, fax machines and possibly a building security system. They may also design and maintain the company website. They may also be tasked with creating programs or systems specific to the business such as stock control ordering inputting.