E Commerce Giant : An Organization Is Defined As Measurement Of Strategy For The Business

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“An organisation is defined as analytical competitor when it uses analytics extensively and systematically to outthink and outexecute the competition.” Amazon.com is an America based e-commerce giant which has its headquarters in Seattle, Washington. It is the largest internet based retailer in the United States of America. Initially, it started with an online bookstore but soon it started extending its branches by selling DVDs, CDs, Video streaming and downloading, MP3 streaming and downloading, software, toys, apparels, video games, furniture, food items, jewellery, etc. Now, from the past few years it has also started making its own electronic products like- Amazon Kindle e-book, Fire Tablets, Fire Phones and Fire TV. It also has a unit called Amazon Basics which produces and sells products like USB cables. The revenue of Amazon.com is around US$ 88.988 billion as per annual reports of 2014. Abilities of Amazon.com to compete on Analytics “Analytical capability is key element of strategy for the business”. This company is able to optimize key processes. It also employs a multi-level e-commerce strategy. Firstly, it started by focusing on fulfilling two types of relationships which had Business-to-Consumer relationships between itself and its customers and a Business-to-Business relationship between itself and its suppliers. But now, it has also incorporated an Consumer-to-Consumer relationship termed as Amazon marketplace which has direct consumer to consumer

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