E Commerce Industry : Approach And Strategies Adopted Essay

Launching a business is not an easy thing to do – especially if you are working with a tight budget. But a tight budget can actually help you stay focused and spend your money on things that actually matter. So, if you are looking to get into eCommerce business, here are some tips to help you do it without spending a lot of money.

Moreover, according to Manjoo (2011) the “Web” now constitutes a one principal means for individuals to determine the location as well as the type of dining establishment they will frequent. Lacey (2014) further reiterated that a business, needs to promote the content they display on the website, as well as maintain the online profile they wish to promote. The main premise of a web page or site is the encouragement of repeat usage, in addition to attracting new customers, thus, buttons such as “book table or book now”, as well as instant calling phone numbers, and directions linked to apps such as Google Maps, increase the attraction of potential customer. The site maintained by A Little Taste of Texas will institute themselves as a verifiable business through avenues such as Yelp, Trip Advisor, Google Places for Business, as well as others. Additionally, marketing will occur via the maximization of social networks such as Twitter and Facebook

E-commerce Explain what is meant by the term ‘E-commerce’. It is the conducting of business communication and transactions over networks and through computers. As most restrictively defined, electronic commerce is the buying and selling of goods and services, and the transfer of funds, through digital communications. However EC also includes all inter-company and intra-company functions (such as marketing, finance, manufacturing, selling, and negotiation) that enable commerce and use electronic mail, EDI, file transfer, fax, video conferencing, workflow, or interaction with a remote computer. Electronic commerce also includes buying and selling over the Web, electronic funds transfer, smart cards, digital cash (e.g.

As one of the four foundational elements of the marketing mix, promotion is a critical strategic factor in any organization getting its products. services and the value they deliver known. Like any of the four foundational elements of marketing, promotion is essential for creating a high level of awareness, interest and contributes to the trial of new products. The effects of promotional strategies are often seen in the context of broader advertising initiatives and programs designed to attract new prospects and turn them into customers (Villarejo-Ramos, Manuel, 2005). Promotion therefore is more of an investment and less of an expense, in that it contributes to the long-term success of a brand, tis products, and the acceptance in the market (Shapiro, 1990).

Opportunities are meant to take advantage of once being noticed. Like how Amazon took notice of its data in the early 2000’s, it needs to take notice of other opportunities that are laid before them. The opportunities that they should continue to focus would be growth prospects e-commerce and strategic acquisitions.

Social networking on sites like Facebook, Twitter and Instagram provides a forum where your customers can interact with your brand. Instagram provides a convenient app for posting photos and videos of your restaurant and its food, and you can get a lot of promotional headway if you post high-quality material that 's interesting, relevant and timely. Restaurants can ask customers to help them name new menu items, host photo contests and challenges and share Instagram photos in other social outlets and Internet sites. Other promotional possibilities include providing videos on how to cook, demonstrating preparation techniques for popular restaurant dishes and revealing behind-the-scenes drama and action in your restaurant.

As the owner of an online surfing gear business, you periodically study the customer paths on your site. This week you've noticed a high percentage of customers abandoning their orders at checkout. Outline the possible reasons as well as how you would correct the problem.

Yelp has revolutionized businesses’ and customers’ interactions by giving consumers the power to influence others, creating a dependency between businesses and their customers and making a positive social media presence a key to entrepreneurial success. Whereas businesses previously relied on self-advertisement to draw in customers, Yelp emphasizes the importance of making a good impression so that the customer will do the advertising for the business. An example of a business that has become successful because of social media is a Cuban bakery, Porto’s Bakery, located in Burbank, California. Porto’s rise on Yelp’s “Top 100 Places to Eat in the US” from number forty in 2015 to number one in 2016 is evidence of the business’s success. Upon the social media phenomenon that brought success to the bakery, the owner of the bakery, Betty Porto, remarked, “All of a sudden with social media, with Facebook, with Yelp, look how much faster we’re getting recognition.

In an effort to continue commerce, consumerism and capitalism businesses must be strategic and creative in enticing consumers to purchase products and services. Today consumer is bombarded with whimsical and seductive ploys to get their attention and buying power. Through the use of various mediums seven consumer promotions can be employed to reach consumers. Coupons, Sampling, Bonus packs, Price-offs, Refunds and rebates, contests and sweepstakes and premiums have proven quite useful in soliciting business (Clow & Baack, 2012, p. 313). It is nearly impossible to not be

What does that mean for your business? If you know more about digital marketing than your rivals, then you will have a big advantage over them. If your opponents are outpacing you online, then you will struggle to compete with them.

Experian, (2013) adds that email is a growing source of traffic within the travel industry and although not as prominent as search, it provides a very different role as a digital channel. Email presents excellent opportunities to nurture existing customers, to cross-sell other travel products, and to build brand loyalty. One of the keys to unlocking the potential of email marketing in travel is to understand that the seasonality of email works differently to other digital channels. Moreover, this provides a great opportunity for marketers in the travel and tourism industry to keep their brand and services fresh in the minds of their target audience for even longer with some clever email marketing (Clowes, 2015).

By investing in promotional emails, customers earn satisfaction in their purchase, and your business moves

If you have a situation where your direct mail takes on a consumable role, aka, people want your direct mail over and over again, then sell advertising space on your direct mail. People are requesting your direct mail, which means they are warm leads at the worst. You could sell advertising space on your direct mail to help cover some of your costs. For example, with the recipe example, they could strike a deal with a local gym or exercise equipment company where they may sell to your consumers without negatively effecting

Over the years, E-commerce (Electronic Commerce) has brought lot of changes in the business world. It refers to the buying and selling of goods and services without using any paper documents to the customers through electronic medium (investorwords.com, 2016). The E-commerce was introduced on 1970s as a transfer of funds. The development of e-commerce was fast over the countries since 2000. E-commerce is considered to be one of the ways of increasing profits in firms. Small and medium-sized enterprises (SMEs) are determined by staff headcount and either turnover or balance sheet total (Ec.europa.eu, 2016). SMEs have been contributing to the more economic growth and job creation (forbes.com, 2015) .SMEs has experienced significant changes in business when they adapted to e-commerce. This essay will go through the relationship between e-commerce and small-medium sized organization, changes and development E-Commerce has brought to the world of SMEs.

E-Commerce has been a popular activity on the Internet, for it facilitates commercial acts between online service providers and individuals. The popularity of E-commerce could be reflected by the turnover of the industry. The turnover of e-commerce in Europe grew by 14.3% to reach 423.8 billion euros (about GBP 360.5 billion) in 2014, and that of the United Kingdom (UK) increased by 14.7% and reached 127.1 billion euros (about GBP 108.1 billion) in the same year (Ham, 2015). Important private information (e.g., bank information, gift card numbers) would be recorded while consumers doing online shopping and doing other E-Commerce activities. This recorded information would be stored on the servers of online dealers or be saved in consumers’