E-business/ e-commerce mid-term individual project
Business model of online flower store which works both with b2c and b2b clients.
Lecturer Carlota Carucci
Executed by Ksenia Zhmotova
Online flower shop Fioridellatoscana.it sells and ships flowers in Toscana region.
Brief history:
The flower store which is called “Fiori della Toscana”and situated at the country side of Florence was established in 2000 year.
It provides b2b service: sales flowers to flower shops in Florence and other cities in Toscana region. The company had a solid clients list but in terms of global financial crisis started to lose its clients. Company’s revenues significantly decreased since 2007 till now by 30%
To make the business survive a decision of
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It can be side filter with most popular product categories (better on the left side);
The body of the web site is performed using beautiful pics with title and main information on them: special products and offers: new products, new services, deal of the day, suggestions of complex gifts for example “flowers and champaign”(internal links) calls to action: special icons with suggesting to follow us in social media right now, an icon with the phone number which suggest to call and make your order right now (internal links)
The footer is also very important part of the web site. It starts to work when the customer is already interested in your web side and needed to get by more detailed information. The footer is fulfilled with: site map company information: about as (history, vision and mission, achievments), social and environmental role, employment, franchise opportunity special block to tell about company’s flower plantations and how it grows flowers at the
Reasons for this specific site are because of excellent road links for distribution and particularly customers, a good public transport system and land available for sale suitable for new store.
is “bringing beauty to the south sound area”. The business has survived its first four
Provide an overview consisting of a brief description of the chosen company, your chosen product or service, and annual sales.
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Describe the company’s main product(s) or services. Where do they sell their product? Are they an international company? Where are their stores?
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Include the required attributes Discuss the embedded items in terms of quality,and its suitability for adding to the web page.
We are a dedicated team of professional marketers with over 35 year’s cumulative experience who answered the cry of locals and tourists alike for an organized local business directory, connecting local businesses with their target market.
Company Description - It furnishes a concise knowledge of the company and its fields of operation. The description
The fresh produce of the company became their best products to display. They have various kinds of different items, which include the fresh meats, pastries and even beautiful arrangements. Some of their branches even expanded the business by catering the needs of most customers and so, they established pharmacies.
"Individuals taking advantage of the promotion find they can obtain a number of items at a greatly reduced price. Now is the time to purchase some new books and learn how to expand on offerings or buy a bathroom diffuser to make use of essential oils in new places. Other
Flower shoppers are in the habit of physically seeing and smelling the flowers in addition to customizing their flower arrangements prior to a purchase. To many, the notion of purchasing flowers without this physical interaction will seem risky, particularly because most users of this service will be purchasing the flowers as a gift for another recipient. C&C’s attempts to satisfy the need for physical interaction by diversifying into retail outlets could lead to potentially disastrous consequences on their value propositions of freshness and high quality. We therefore recommend that C&C not open retail outlets and instead compensate for the lack of physical interaction (higher perceived risk from the customer’s stand point) by carefully cultivating a brand image of quality and luxury. Additionally, these perceived risks can be addressed by guaranteeing 100% satisfaction for
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