E-Commerce Shift Towards Personalization, Dynamic Pricing, and M-Commerce

This study will explain where e-commerce came from and try to shed light on the topic of where e-commerce will be heading.

The continuous development of Internet leads to the growth of e-commerce. The electronic commerce is growing constantly due to the continuously increasing number of mobile and online users in the market, primarily the emerging markets. Besides that, the development of the Information Technology (IT), such as the advance of paying processes and the improvements of shipping method also the main reason to cause the growth of electronic commerce (John Ingham, 2015). Most consumers accept e-commerce as their feasible alternative in the purchase of goods and

With the advancement in technology, users are expecting or would say demanding more and more from their online user experiences (UX). Keeping that in mind, web designers have to produce an interactive, personalized and relevant user experience. The traditional web design was to make the

The growth of the available information on the web and the diversity of its users is a valuable resource for personalization. The user profile includes the essential information about the user and it is an outcome of the user profiling process. Building and maintaining dynamic user profile is the main challenge in developing an effective personalized application. Many research projects and companies are interesting in developing modeling systems and personalizing user’s interaction with the system. We examine what information is being modeled for presenting various user models, how this information is acquired and collected, how the user model is represented and

During the last decades the world has seen an unprecedented considerable growth in information and communication technology, in fact thanks to internet, most of the countries in the world are linked together via satellite and servers networks, and it keeps growing at an exponential rate. This revolutionary change has impacted the behavior of people in doing business and which had risen e-commerce.

Personalizing UIs and UXs based on customer segmentation and the devices customers use to access the website

The Internet and Web development have been the most exciting developments in the field of information and communications technology in recent years and has a greater impact on the way on doing business. . Electronic commerce has added a whole new dimension to discussion of business relationship (Morgan and hunt 2003). Electronic markets have become increasingly popular alternatives to traditional market forms over the last few years. Electronic markets can be used either to create new markets or to strengthen existing market, electronic market reduced the transactional cost of buyer and seller.(Hogeune & Theodre ,1996). The Internet 's World Wide Web

E-commerce is generally viewed as exchange of goods or services through electronic networks or the internet. An estimated number of 2.4 billion users globally exchanges data on this platform with those known to be actively involved being teenagers and people at middle age who are pressed for time to create time for other activities and it is not only tedious but time consuming to go out shopping in physical stores. In a market scale this could be an astounding figure providing enormous market space.

Nowadays, the Internet is a very important engine for Global Economy. In 2007 the number of Internet users attempted more than 1.250 billion (La Documentation Française 2007). And nowadays the Internet not only allowed to communicate, it also allowed to advertized a product, to market this product and ultimately to sell it/buy it. So the Internet become a new market and creates a new way to consume: the “Electronic commerce, commonly known as e-commerce consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks” (Webster’s online Dictionary 2010).

The e-commerce market has changed the way business is functioning, whether in retail or business-to-business, locally or comprehensively. Before the Internet, accomplishment in retail was said to depend on area. Presently, the Internet is a worldwide commercial center, managing even the littlest retailer a national - if not a worldwide - vicinity. Block and-mortar areas now have sites, and new organizations now offer items that were unimaginable preceding the Internet and the blast

A revolution is taking place. Information Technology has quickly emerged as a significant field all over the world. Computers are extremely versatile and finding their way into every business, industry and research activity today. The uses of computers are diverse and encompass entertainment, education, communication, problem solving, research, decision-making and everything. The whole lot will be merged to IT in the near future. The wired world of business, where technology, human talent, and a new way of doing business make up to day’s growing worldwide economy. The backbone of this electronic commerce is the internet. While it’s rapidly spreading there are also rapid changes in every instance of time as addition of new sophisticated technologies and new standards etc.

* The Internet continues to change every aspects of our life, and changes the way to understand ecommerce from a broad perspective, to learn the basics of underlying consumers make their purchase decisions. It is essential for organizations, large or small, technology, to assess the impact of the technology on business processes, to foresee how the Internet may shape the course of the future in our everyday life and business

E-commerce is a process of buying and selling of goods and services on the internet through electronic transactions (Bartholome, 2002). These transactions occur either business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. E-Commerce is swiftly growing throughout the years with the development in Internet and innovation. The gigantic development of virtual groups - individuals getting together in ad hoc groups online - guarantees to alter the balance of economic power from the producer to the customer. Recent advancements in the fields of Information Technology and Internet have led to exceptional renewed interest in electronic commerce. This report presents the compensations and concerns e-commerce industry would face in the next five years.

The future of e-commerce looks bright from most perspectives ranging from corporations to the average consumer. Sales from online stores have increased by many

Internet is changing the way consumers shop and buy goods or services and has rapidly evolved into a global phenomenon. Many companies have started using the Internet with the aim of cutting marketing costs, thereby, reducing the price of their products and services in order to stay ahead in highly competitive markets. Customers use the Internet not only to buy the product online, but also to compare prices, product features and after sale service facilities, Many experts are optimistic about the prospect of online business (Shergill and Chen, 2005).