E-Commerce Strategies for a Local Independently Owned and Operated Restaurant

There is an emerging ebusiness market that Broadway Café has to catch up with and in doing so, it will begin by first creating an assessment and assembling a team of employees, who may have the knowledge (cost saving method) to draft ideas and present for final review. The ebusiness model as defined by Baltzan (2009), indicated that it is an approach to conducting electronic business on the internet.

1.Having a website for a traditional business can enhance operations, attract new customers, and increase income. There are a great amount of people that would rather accomplish tasks online. A website for a business that sells products can set up a system where products can be bought and shipped to the buyer. People live busy lives and often do not have time for shopping for whatever it is they may need and the option to buy and have items shipped has become increasingly popular in order to save time and money. It has gotten to the point where some people are ordering there groceries online and having them delivered to their porch. There may be a potential for a broader customer base for certain operations if they had this particular option. Places that need reservations such as restaurants and hair/nail salons can also

4.1.3 How can an E-Business strategy help The Broadway Café attract customers and increase sales?

(Genius, 2013) There are two categories of SEO: White Hat SEO which uses organic or natural optimization methods, and Black Hat SEO, which is considered the unethical use of spam and other dubious means to obtain high rankings. The focus for Kitchen Karousel will be the use of White Hat SEO methods. There are various strategies involved with maximizing a website’s search engine ranking. The recommendation is for Kitchen Karousel to implement specific strategies as outlined in the following table which defines each strategy while highlighting the customer and company benefit: SEO Strategy Keywords Support Use both generic and focused terms to refine the search target; use keyword terms. Use keyword meta tags listed in order of importance; include keyword phrases for higher ranking Create pages and post articles on Facebook, Pinterest, etc. Customer Benefit Accurate search engine results; ability to be directed to true kitchen specialty products Company Benefit Customer volume will be increased by higher exposure in search engines

A1. Viability of Product or Service: Spice King is an Indian Cuisine and Sweets restaurant located in Renton, WA. Their current site, www.spicekingrenton.com, could use some work to increase their web imprint and bring more business to the company. The restaurant is located within a small ethnic grocery shopping mart on a side street in Renton. The restaurant is frequented by the local shoppers but offers so much more than just a quick lunch. They offer a range of Indian food and desserts and offer delivery and catering. Delivery and catering orders are primarily done via phone call. Customer feedback shows because of current site deficiencies, few orders are

We recommend investing in the Web-Based Customer Portal. The expected high financial rewards with net present value of $346K and 41% IRR within five years (see Exhibit 1) are the main motivators. Based on our market research, we believe the high revenue would come from an expanded customer base, increased order frequency/size and reduced costs. Going beyond the financial rewards, the strategic impact of the project is not only to increase our penetration rate and customer service quality in the short run, but also to enhance

Businesses are discovering the Internet as the most powerful and cost effective tool in history. The Net provides a faster, more efficient way to work colleagues, customers, vendors and business partners- irrespective of location or operating system harnessing this powerful resource gives companies strategic advantages by leveraging information into essential business asset. The "technology of the future" here today. This is a fact. Businesses making the transition will, and are prospering; however those that do not will most certainly suffer the consequences.

The internet offers the potential to achieve a global market success for any business. Businesses that go online increase their opportunities to reach their target market and is cost effective when compared with other forms of marketing. It creates opportunities, benefits and challenges for a business but in the long run is worth it for the added publicity and hopefully profits. Going online has benefited many organisations including Tesco PLC. I will be using Tesco as my example of the benefits, opportunities and challenges for a business by using the internet. Tesco has operated on the Internet since 1994 and started an online shopping service named 'Tesco Direct' in 1997 which

The development of the Internet and more specifically the business website has seen brand recognition by consumers escalate to never before seen heights. Because of this brand recognition, it has become important for businesses to design their websites to reflect their overall marketing strategies. This is especially important in the retail world. All retail businesses have a similar overall marketing strategy of generating sales and retaining the customer for future sales. Most of the retail giants still greatly rely on the success of their brick and mortar stores to turn a profit. However, internet sales for these brick and mortar stores have increasingly risen over the last few years to compete with the retail stores like Amazon that are strictly internet based businesses. Brick and mortar retail stores, such as Walmart, Target, Kmart, and Nordstrom, have each designed their websites to reflect the overall retail marketing strategy as well as the individual marketing strategies that have made their brick and mortar businesses successful.

In today’s world of business, everything is computerized and most of the companies use the Internet and information business to help keep their quality, save time and also cost. It also can reach out to more customers worldwide. For an example, with a website in the internet, it would relay the message to millions of viewers worldwide regarding the product and service that the particular company can provide and indirectly saves cost in advertising in television and print advertisments.

Having my own website is part of my company strategy. I believe this would help me to gain access to numerous amounts of online sales that will help my business grow. I can branch out and meet other business owners that may want to have their information posted on my website to help build their sales too. Then, I would be able to get a profit from their business as well.

Business: With the help website company proved its presence on the internet—advertised its products and services, and everything that was the demand of potential customers.

Small and medium-sized enterprise organization structure is simple, less management level, is advantageous for the adjustment and management and not be restricted by the inherent corporate culture, to quickly carry out new marketing concept, to make it easier to strengthen the internal and external coordination ability, and can make decisions quickly in a short time, flexible to deal with the problem. Than large enterprises operating flexibility, strong adaptability to market competitive advantage, and easier to operate on the business model reform. On the small and medium-sized enterprises in e-commerce business strategy must be analyzed from the following aspects:

E-commerce is one of the grandest trademarks of the 21st century. By allowing anyone with a credit card to purchase any product - at any time - at the click of a mouse, e-commerce has opened a world full of opportunities for the small business owner and the shopaholic. But e-commerce is not without its apparent flaws. It has the advantage of speed, a variety of products, and a great start up for e-commerce businesses, but product quality, bad businesses, and hackers are its main foibles.

Businesses that use internet as a marketing tool have the advantage of reaching many customers within a short period of time. Marketing over the internet enables the businesses to overcome the