E-Commerce Toy Industry Analysis Report

3930 Words Oct 16th, 2007 16 Pages
E-commerce Toy Industry Analysis Report

Index

1. Introduction……………………………………………………………3
2. Rationale for adoption of e-commerce……………………………...…5
3. Barriers to e-commerce & Business Challenges………………………9
4. The Internet as Communication Medium……………………………..11
5. Conclusion…………………………………………………………….15
References

Word count from Report: 3385

(1) Introduction:
The Toy industry is mainly responsible for the safety standards products and to advertising and marketing to the children. It produces and imports of toys, games and children's leisure products. Most of the country have their own toy industry association or sometimes may work together. In the US, Toy Industry Association, Inc. (TIA) connect to their members who has contains toy testing
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(IV) Widespread Access to IT – There is many advantages and disadvantages of Information Technology in the toy industry. In the global world, Information Technology helps to easy to communicate, reduce the costs, available all the times etc (University of Delawar, 2007).

There are so many reasons to adopt e-commerce in toy industry for accessing the web and selling and buying products on the net. In the world there are so many small toy companies are running, they also want to develop IT infrastructure and to sale their products online. Here are some of the factors like relating to owner or manager characteristics, to firm characteristics and to costs and return investment which are affecting to the small toy companies.
Owner/manager characteristics: These are the personal characteristics. If the owner wants to earn more money on the business, they must be developing IT infrastructure. It's quite expensive at the beginning and then after it will increase the sales after sometimes.
Firm Characteristics: focus on the organisation itself. The external force to adopt IT can strongly influence the small companies to adopt it and the level of information intensity may influence the companies to adopt e-commerce technology. Costs and Return Investments: it's one of the most